8 Best Customer Feedback Tools To Try in 2023

Chart representing comparison of customer feedback tools

Did you know that 73% of consumers state that customer experience is a crucial factor for determining whether to do business with a company or not?

Additionally, 84% of companies that actively work on improving the customer experience using customer feedback tools see increased revenue as a result of their efforts.

This is where a customer feedback tool can help.

For every SaaS business, it is crucial to improve your existing product or service, as well as providing a better experience for your customers.

In other words, you need to know how customers feel about your product and the service you provide, while finding out what you could do to improve.

What is a customer feedback tool?

A customer feedback tool can be part of a software solution designed to help businesses collect, measure, and analyze customer feedback. By using such a tool, the business can make data-driven decisions based on that feedback.

📡 incoming message from the customer feedback Galactica: check out our ultimate customer feedback guide if you want to see more stars 🌟👽

A customer feedback tool allows you to engage with your customers directly and gives you a way of quantifying customer feedback and satisfaction. Furthermore, it enables you to find out what your customers really think about your product or service.

How to track customer feedback

The importance of collecting customer feedback

Collecting customer feedback is crucial for businesses that want to identify unsatisfied customers, reduce customer churn, and improve their products or service. It allows you to:

Create a better customer experience

If you want to generate more customers and retain your existing ones, you need to work on creating a better customer experience and making your customers happy. For this reason alone, it makes sense to get one of the best customer feedback tools we’ll mention below.

To do this, first need to collect and measure customer feedback so that you can understand what you need to do to make your customers happier.

Measure customer satisfaction

Collecting customer feedback allows you to quantify customer satisfaction in a scientific way instead of trying to guess how your customers feel. 

Pie chart showing customer sentiment

Collecting customer feedback allows you to quantify customer satisfaction in a scientific way instead of trying to guess how your customers feel. 

Additionally, it enables you to set a benchmark for customer satisfaction, which you can then use to try and improve customer satisfaction by implementing data-driven changes.

Collect customer feedback: Improve your product or service

By collecting customer feedback, you’re able to find out what customers really think about your product, including its strong points and flaws. 

Dashboard showing customer satisfaction and dissatisfaction

After that, this information can help you improve your product or service, as well as the customer experience you provide.

Increase customer retention

Use feedback to measure customer satisfaction and loyalty

Real-time feedback tool

In the same vain, collecting customer feedback can also allow you to identify unhappy customers and fix their issues as soon as possible.

By addressing your customers’ issues on time and acknowledging their concerns, problems, and opinions, you’ll be able to have an easier time retaining customers and reducing churn.

Analyze customer feedback: Make data-driven decisions

Collecting customer feedback enables you to gain a better understanding of your customers, their needs, and their pain points. 

Then, when armed with this information, you’ll be able to make data-driven decisions to improve your product or the overall experience you provide to your customers.

What to look for in customer feedback tools or apps

To be able to navigate through this vast sea of software solutions, you’ll need to set some criteria to help you have an easier time choosing the right customer feedback tool for your business.

While your specific needs will ultimately dictate which tool you’ll go for, there are a few things you should keep in mind when deciding on a customer feedback solution.

Ease of use

Technology should make your life easier, not harder. The same is true for your customer feedback tool.

Make sure that the tool you decide on is easy to use and understand, both for your employees and your customers.

Features and capabilities that fit your needs

Do you want to implement in-app or email surveys, customize surveys to fit your brand, or be able to view survey engagement data?

Make a list of all the features you want your new customer feedback tool to have and then use it to have an easier time making your decision.

Integration with your existing software stack

While a customer feedback solution can be very powerful on its own, it’s best used in combination with your existing software stack.

integrations Usersnap built from customer requests

Your new customer feedback tool should play nicely with all the other software solutions you currently use, such as your CRM, helpdesk, and customer support software.


We will not pretend you don’t have a budget. Although not all the tools have a public listing of their pricing, you can compare most of the options in this article.

Since you will most likely be using the customer feedback tool with other software, you should keep in mind the total cost of your stack to set up a complete feedback loop.

Feedback apps and customization

Of course, you’d like your feedback app widget to look as cohesive as possible with your brand’s design. During the research, you should check for their original appearance, it should be clean and subtle, as well as self-serving customization capabilities.

Almost all tools with an enterprise package will offer customization, but we will not put this method up for comparison here.

The best 8 customer feedback tools in 2023

Now that you understand what a great customer feedback tool is, why you need it, and what you should look for when choosing one, let’s look at the top customer feedback tools on the market.

Are you wondering how to get valuable customer feedback online?

This comprehensive guide will walk you through the most effective tools to gather valuable feedback from your online audience. 

Whether you run an e-commerce store, a SaaS company, or any other online venture, these proven tools will help you connect with your customers and gain valuable insights to enhance your products or services. 

#1 Usersnap

Usersnap is a versatile user feedback platform for product teams to collect bug reports and run micro surveys.

Make your users enjoy sharing feedback by empowering them with screenshots tools that automatically pass on user environment data, and allow video with audio recordings as the most efficient way to communicate.

Usersnap - userfeedback

Usersnap offers plenty of customization options to help you create surveys and target the right audience. Or start with one of our templates, co-created with product experts, such as the CES survey and pricing surveys. 

Having a hub to centralize all relevant product feedback helps you prioritize and make user-centric decisions. Add the insights from customer support and sales to Usersnap by simply using the project dashboard. Use labels to categorize topics, track progress with the kanban view, and celebrate your increasing customer satisfaction scores!

Usersnap integrates with 50+ popular tools to make your workflow seamless, including Slack, Jira, Azure DevOps, and Zendesk.

Companies such as Red Hat, Erste Bank, Lego, Harvard partner with Usersnap to excel their enterprise growth and establish product-market fit.

#2  SatisMeter

SatisMeter is a customer survey tool that allows you to collect and measure customer loyalty with NPS.

It supports both in-app and email surveys, as well as automation workflows for customers that leave specific feedback scores.

List of top customer feedback tools for NPS - Usersnap Blog

SatisMeter integrates with software solutions such as Slack, Drift, Salesforce, and Mailchimp. Its pricing starts at $49/month.

You can also try out the software for free. Once you receive 100 customer responses, however, you’ll need to switch to a paid plan.

#3 CustomerSure

CustomerSure is a customer feedback solution that enables you to send surveys to analyze NPS, CSAT, and CES.

Based in the UK, CustomerSure is GDPR-compliant and puts great effort into ensuring security and privacy for your data.

It supports email and mobile-friendly surveys, advanced data segmentation, text analysis, and automatic reports and notifications.

Tools to measure customer satisfaction

CustomerSure’s pricing starts at $249/month. The software is designed to be an enterprise solution, and the price certainly reflects that.

CustomerSure is used by a number of local companies as well as international organizations.

#4 Qualtrics

Qualtrics is an experience management platform that you can use to collect feedback from customers at every stage of the customer journey. 

With Qualtrics, you can start conversations and gather customer feedback through a variety of different channels, including your website, app, email, and SMS.

The collected feedback is analyzed with Qualtrics’ AI in order to uncover patterns and trends, as well as help you predict customer behavior.

Enterprise customer feedback and sentiment analysis app - customer feedback program - Usersnap Blog

Qualtrics is for enterprises, their users include Hugo Boss, BMW, and Under Armour. The pricing also reflects its service, starting at $1,500 a year and go higher according to different contracts.

#5 Hotjar

Hotjar is a user behavior analytics software solution that helps businesses understand how their customers are using their website or app. 

It allows you to generate heatmaps and user recordings, create and send feedback surveys and polls, as well as analyze how visitors are interacting with your website.

Customer Engagement and Satisfaction tracking tool -  customer feedback app - Usersnap blog

Hotjar is GDPR and CCPA-compliant and integrates with a number of popular tools, including WordPress and Shopify.

It offers a free plan that’s limited to 2,000 page views per day. Paid plans start at $32 per month for personal plans and $89 for business plans.

Hotjar is used by over 350,000 organizations worldwide.

#6 Qualaroo

Qualaroo is a customer research and customer feedback software solution that allows you to collect and analyze customer insights.

With Qualaroo, you can target users based on identity, cookie value, geographic location, behavior, and other criteria. It also supports advanced sentiment analysis powered by IBM Watson.

User research tools - customer feedback management tools - Usersnap Blog

The software integrated with Google’s marketing tools, such as Google Analytics, Optimize, and Google Tag Manager can become even more powerful in getting deeper insights into customers’ preferences.

Qualaroo’s pricing starts at $199/month. Its customers include companies such as Udemy, Twilio, and Hootsuite.

#7 Bazaarvoice

Bazaarvoice is a software solution that enables businesses to collect feedback, reviews, and testimonials from their customers.

By publicly exhibiting customer reviews on your product pages, your customers will appreciate the transparency inspiring them to put more trust in your brand. Bazaarvoice can further push these testimonials to other retail channels, as well as for you to easily reply to all the feedback within the portal, allowing you to maximize the social proof and build confidence in customers.

Tool to capture customer feedback for social proof - website feedback tools - Usersnap Blog

Bazaarvoice doesn’t list pricing on their website at the time of writing. It’s used by brands such as Macy’s and Pepsi.

#8 Shipright

Shipright is a software solution designed to help businesses collect, organize, and analyze product feedback.

It’s used by companies such as DigitalOcean, Growbots, and Gooten.

Shipright integrates with a number of tools product managers use daily, including Intercom and Slack.

Customer feedback tools for SaaS Product Managers to get in-app user feedback live - Usersnap Blog

It has a free plan that’s limited to 100 tracked users. Paid plans start at $49/month.


Trustmary is a customer experience platform that collects customer feedback automatically and turns positive feedback into public reviews.

Use Trustmary to collect feedback at the right time, analyze customer insights, collect text and video reviews, and use customers’ comments on your website and social media.

Trustmary includes a plethora of optimized feedback survey templates, including NPS, CSAT, and CES. You can modify them in an easy survey editor. Distribute surveys via multiple channels, and get customizable feedback reports.

You can integrate Trustmary with thousands of other applications via Zapier. Connect your CRM for more accurate automations, CMS to display feedback on your website, Slack or Teams to share feedback with your team in real time, and more.

Pricing is based on how many responses you collect monthly. The subscriptions span from a free plan for micro businesses to bigger plans for large organizations. The paid plans for collecting feedback start from $29/month.

Trustmary is a newer solution in the market but already has tens of thousands of customers from over 100 countries.

Which customer feedback tool is for you?

With so many customer feedback tools available on the market today, it can be overwhelming to choose the right one for your needs. 

That’s why we’ve created this list and the table below to help you compare all the tools at once.

Ease of Use Features Integrations Price Customization
Usersnap Many project types 2,000 $9
Satismeter ⭕️ NPS 16+ $49 ⭕️
CustomerSure ⭕️ Many project types Unknown $249
Qualtrics Many project types 50+ $1,500 Enterprise only
Hotjar ⭕️ Heatmaps & feedback 15+ $89 ⭕️
Qualaroo ✔️ User surveys 20+ $199 ⭕️
Bazaarvoice ✔️ Reviews E-commerce platforms Unknown
Shipright ⭕️ Product feedback 4 $49

But the best advice is to try it yourself! You can enjoy full access to features with Usersnap’s 15-day free trial. Sign up for your Usersnap account, the #1 customer feedback solution. No credit card is needed.

Tips for free customer feedback programs

Running a customer feedback process doesn’t always require significant investment. Here are some tips to set up a free customer feedback program to help you collect. insights:

  • Social media listening: Monitor social media platforms for mentions and comments related to your brand. Engage with customers and gather feedback from their public interactions.
  • Google Forms or SurveyMonkey: Use free survey tools like Google Forms or SurveyMonkey to create and distribute customer feedback surveys. They offer easy customization and data collection.
  • Feedback widgets and pop-ups: Implement free in-app or website feedback widgets and pop-ups to capture user sentiments and suggestions.
  • Email feedback requests: Send personalized email requests to customers for feedback, using free email marketing tools like Mailchimp or Sendinblue.
  • Online reviews monitoring: Keep track of online reviews on platforms like Google Reviews, Yelp, and social media to understand customer sentiments.
  • Social media polls: Use social media platforms to conduct polls and gather quick feedback on specific topics or features.
  • User communities or forums: Create online user communities or forums to encourage customers to share feedback and engage with each other.
  • Direct email communication: Engage in one-on-one conversations with customers through direct email communication to gain deeper insights into their experiences.

By combining these free methods, you can collect valuable customer feedback, gain actionable insights, and improve your SaaS product or service without incurring additional costs.

Which customer feedback platform is the best for you?

Thee best customer feedback tool for any business depends on its specific needs, budget, and the features that are most important to them. There are numerous customer feedback tools available in the market, each with its strengths and weaknesses.

To determine the best customer feedback tool for your business, consider the following factors:

  • Features: Look for tools that offer the features you need, such as survey creation, sentiment analysis, data visualization, and integration options.
  • Ease of use: Choose a tool that is user-friendly and easy for both your team and customers to use.
  • Scalability: Ensure the tool can accommodate your current and future growth without compromising performance.
  • Customer support: Consider the level of customer support and assistance provided by the tool’s vendor.
  • Integration: Check if the tool can seamlessly integrate with your existing systems and workflows.
  • Budget: Evaluate the pricing plans and determine if the cost aligns with your budget.
  • User reviews: Read user reviews and testimonials to gain insights into the experiences of others who have used the tool.

Some popular customer feedback tools are mentioned above.

What are 5 methods of obtaining feedback from customers?

Here are five methods of obtaining feedback from customers:

  • Customer feedback surveys: Conducting surveys is one of the most common and effective ways to gather feedback. These surveys can be in the form of Net Promoter Score (NPS), Customer Satisfaction (CSAT), or open-ended questionnaires.
  • In-App or website feedback tools: Implementing feedback forms, feedback widgets, or pop-ups on your website or within your SaaS application allows customers to provide real-time feedback as they interact with your product or service.
  • Social Media Monitoring: Keep an eye on social media platforms for mentions, comments, and messages related to your brand. Customers often share their experiences on social media, providing valuable insights and opportunities for engagement.
  • Online reviews and testimonials: Monitor online reviews on platforms like Google Reviews, Trustpilot, G2, or Capterra. Reviews offer candid opinions from customers and can influence potential buyers.
  • Customer support interactions: Analyze customer support tickets and interactions to identify common issues or areas for improvement. Support channels like email, live chat, or phone calls can provide valuable feedback from customers seeking assistance.

By utilizing these methods, businesses can gather valuable feedback, identify areas for improvement, and make data-driven decisions to enhance their products and services.

Frequently Asked Questions

What is a customer feedback platform? Customer feedback platforms, such as Usersnap, help you gather, analyze, and act on customer feedback. They are critical in improving your customer experience. Some platforms have features that let you start conversations with your customers through any channel and transform feedback into insights that help drive customer spending and loyalty. 

What is a customer feedback tool? Customer feedback software helps you create and distribute customer surveys and obtain customer feedback. The tools help you gain insight from customers on how you should improve your product, service, or customer service delivery. They also help you identify customer pain points, drive engagement, and reduce turnover.

It allows you to engage with your customers directly and gives you a way of quantifying customer feedback and satisfaction. Additionally, it enables you to find out what your customers really think about your product or service.

What are the key customer feedback collection tools? Well, to start with, customer feedback has the potential to transform your business’ every aspect for the better. First, start with simple methods of collecting feedback; from there, expand to more complex techniques such as usability testing and analytics. 

Common customer feedback collection tools include: 

How do you record feedback from customers? To start with, customer feedback software such as Usersnap makes it easy to record feedback from customers in several ways. Some examples:

Capture user feedback easily. Get more insights and make confident product decisions.

Microsurveys by Usersnap

Getting feedback has never been easier and we hope you’ve realized that after reading this article. Let us know what you think, your feedback is important.

And if you’re ready to try out a customer feedback software, Usersnap offers a free trial. Sign up today or book a demo with our feedback specialists.