Working on new design drafts and website prototypes takes a lot of patience and knowledge. When you consider the feedback part of the process, it takes even longer. This is why you need a website feedback tool at your side to get you across the finish line.
Email threads, Slack chats, phone calls, and meetings – that’s how the feedback is collected and managed.
Well, managed? Managing feedback through all these channels is barely possible. But here’s the good news.
We will help you to choose a website feedback tool and set up your design & feedback workflow to make feedback from colleagues and customers actionable and manageable again.
Usersnap is a visual feedback and bug-tracking tool designed to streamline the communication between web developers, designers, and project stakeholders.
Its main benefit is simplifying the feedback process by allowing users to capture and annotate screenshots directly on a website.
This visual feedback makes it easier for teams to understand and resolve issues efficiently.
Usersnap offers the following key functionalities:
- Screenshot Annotation: Users can capture a screenshot of a web page and add annotations, comments, and highlights to provide clear and visual feedback.
- Bug Tracking: Usersnap helps you collect, track and manage bugs and issues by providing a centralized platform to report and assign tasks.
- Integrations: It integrates with various project management and collaboration tools, such as Jira, Slack, Trello, and more, to ensure seamless workflow.
- Real-Time Feedback: Usersnap enables real-time website feedback collection, allowing instant collaboration and issue resolution.
Pricing
Usersnap offers a range of pricing plans, including a free plan with limited features.
The paid plans are typically categorized based on the number of users and the features required.
Pricing may vary, so it is best to check their website for the most up-to-date pricing information.
Hotjar offers website analytics and website feedback tools, providing insights into user behavior and collecting website feedback.
Its main benefit is that it allows businesses to understand how users interact with their websites, helping them improve user experiences and conversions.
Hotjar provides a range of features, including:
- Heatmaps: Heatmaps visualize user behavior, showing clicks, taps, and scrolling, helping businesses identify user engagement patterns.
- Session Recordings: Session recordings enable businesses to view how users navigate and interact with their websites.
- Surveys and Collect Website Feedback: Hotjar offers customizable surveys and feedback forms for collecting user opinions and insights.
- Analysis Tools: Businesses can analyze data and user feedback to make informed decisions and optimizations.
Pricing:
Hotjar offers a three-day free trial plan with limited features per month. Paid plans are available per month, with pricing based on the number of pageviews tracked per month.
3. Qualaroo
Qualaroo specializes in gathering user insights through on-site surveys and feedback forms.
Its main benefit is helping businesses directly understand user needs and preferences from their websites, improving user experiences.
Qualaroo’s key functionalities include:
- In-App Surveys: Qualaroo allows businesses to create and display targeted in-app surveys to gather user opinions and feedback.
- Feedback Forms: Customizable feedback forms enable businesses to collect insights from visitors in real-time.
- NPS Surveys: Qualaroo facilitates Net Promoter Score (NPS) surveys to measure user satisfaction and loyalty.
- User Insights: The platform provides valuable user insights that help businesses make data-driven decisions.
Pricing
Qualaroo offers custom pricing based on specific requirements. Pricing details can be obtained by contacting their sales team.
4. SurveyMonkey
SurveyMonkey is a versatile survey tool, used for collecting feedback and conducting surveys.
Its main benefit is its user-friendly interface and extensive customization options.
SurveyMonkey offers the following core functionalities
- Survey Creation: Users can design surveys with various question types, templates, and customization options.
- Data Analysis: SurveyMonkey provides tools for analyzing and visualizing survey results.
- Survey Distribution: The platform enables surveys to be distributed via web links, email, social media, and embedded on websites.
- Reporting: Businesses can generate comprehensive reports to gain insights from collected data.
Pricing
SurveyMonkey offers a free plan with basic features. Paid plans are available for advanced functionality and customization.
5. UserVoice
UserVoice is a comprehensive customer feedback and helpdesk platform designed to gather, prioritize, and manage user feedback.
Its main benefit is enhancing communication between businesses and their customers while improving product and customer service quality.
UserVoice provides several key features:
- Feedback Collection: UserVoice allows businesses to collect customer feedback, feature requests, and bug reports.
- Knowledge Base: The platform enables creating and maintaining a knowledge base to provide self-service support.
- Customer Support Ticketing: Businesses can manage customer support inquiries through a ticketing system.
- User Insights: UserVoice helps businesses gain insights into customer needs and preferences.
Pricing
UserVoice offers custom pricing based on usage and specific requirements. Businesses can request a quote tailored to their needs.
6. GetFeedback
GetFeedback focuses on creating engaging surveys and collecting valuable customer feedback.
Its main benefit is its ability to facilitate meaningful and actionable insights to improve user experiences and customer satisfaction.
GetFeedback’s core functionality includes
- Customized Surveys: Users can create visually appealing and engaging surveys tailored to their brand.
- Real-Time Feedback: GetFeedback allows businesses to collect feedback in real-time and analyze it instantly.
- Reporting and Analysis: The platform offers reporting and analytics tools to transform feedback into actionable insights.
- Integration: GetFeedback integrates with other business applications for a seamless workflow.
Pricing
GetFeedback provides custom pricing based on specific needs and usage. Pricing details can be obtained by contacting their sales team.
7. Zonka Feedback
Zonka Feedback provides a platform for businesses to collect and analyze feedback from customers, helping them understand customer experiences and make data-driven decisions. Its main benefit is the comprehensive customer feedback management system.
Zonka Feedback offers a range of functionalities, including
- Surveys and Feedback Forms: Users can design customized surveys and feedback forms to collect customer insights.
- Reporting and Analytics: Zonka Feedback provides reporting and analytics tools to derive actionable insights.
- Multichannel Feedback Collection: Businesses can gather feedback through multiple channels, including kiosks, tablets, online forms, and mobile apps.
- Integration: The platform can integrate with other systems to streamline feedback management.
Pricing
Zonka Feedback offers custom pricing based on specific requirements. Businesses can request a quote tailored to their needs.
HubSpot’s feedback tools are part of its CRM platform, helping businesses gather feedback and manage customer relationships.
Its main benefit is the seamless integration of feedback collection into customer relationship management.
- Feedback Forms: Businesses can create customized feedback forms to collect customer opinions and suggestions.
- Survey Creation: HubSpot enables users to design surveys to gather insights and measure customer satisfaction.
- CRM Integration: The feedback tools are seamlessly integrated into HubSpot’s CRM platform for a unified customer management solution.
Pricing
The pricing for HubSpot’s feedback tools is included in the overall HubSpot CRM platform. Specific pricing details can be obtained from HubSpot’s sales team.
Also Read: Best Customer Feedback Tools To Try
Typeform is a versatile survey and data collection tool known for its interactive forms and surveys. Its main benefit is the engaging and user-friendly survey creation process.
- Customizable Surveys and Forms: Users can create surveys and forms with custom designs, question branching, and interactive elements.
- Data Collection: Typeform allows businesses to collect data through surveys, registrations, and feedback forms.
- Reporting and Analysis: Users can analyze survey data and generate reports for actionable insights.
- Integration: Typeform integrates with various applications for efficient data management.
Pricing
Typeform offers a free plan with basic features. Paid plans offer additional customization and advanced features, and pricing varies based on specific needs.
10. UserReport
UserReport is a feedback and survey tool for websites. It helps businesses improve user experiences by collecting and analyzing user feedback.
Its main benefit is the ability to gain valuable insights for website optimization.
UserReport offers the following key functionalities:
- Feedback Forms: Users can create and customize feedback forms to gather user opinions.
- Surveys: The platform allows businesses to conduct surveys to gain deeper insights.
- Analytics and Reporting: UserReport provides analytics and reporting tools to transform feedback into actionable improvements.
- User Insights: Businesses can better understand user preferences and behaviors through collected data.
Pricing
UserReport offers custom pricing based on usage and specific requirements. For detailed pricing information, businesses can contact their sales team.
11. Mopinion
Mopinion is a feedback analytics tool that collects and analyzes feedback from websites and mobile apps.
Its main benefit is transforming user feedback into actionable insights for website and mobile app improvements.
Mopinion offers the following core features
- Feedback Collection: Users can collect feedback through customizable forms and surveys.
- Data Analysis: Mopinion provides data analysis tools to uncover trends and insights from feedback.
- Reporting: Businesses can generate comprehensive reports to understand user experiences better.
- Multichannel Feedback: Mopinion enables feedback collection from websites, mobile apps, and email.
Pricing
Mopinion offers custom pricing based on specific needs and usage. For detailed pricing information, businesses can contact their sales team.
12. Ruttl
Ruttl is a feedback and collaboration tool designed for web designers and developers.
Its main benefit is facilitating efficient communication and collaboration on website design projects.
Ruttl offers the following core functionalities
- Visual Feedback: Users can capture and annotate web pages for clear feedback and issue identification.
- Collaboration: Ruttl provides collaboration tools for teams to work together seamlessly.
- Issue Tracking: The platform helps track and manage issues and tasks.
- Integration: Ruttl can integrate with various web development and design tools.
Pricing
Ruttl offers a free plan with basic features. Paid plans offer advanced collaboration and customization options.
13. UXtweak
UXtweak is a user research and usability testing platform enabling businesses to optimize user experiences.
Its main benefit is gaining deep insights into user behavior and preferences.
UXtweak offers the following key functionalities
- Usability Testing: Users can conduct usability tests to evaluate the effectiveness of user interfaces.
- User Research: UXtweak facilitates user research and feedback collection.
- Analytics: The platform provides analytical tools to gain insights into user behavior.
- Heatmaps: Users can visualize user interactions through heatmaps.
Pricing
UXtweak offers custom pricing based on specific needs and usage. Contact the sales team for detailed pricing information.
14. Survicate
Survicate is a customer feedback platform that collects insights to improve customer experiences.
Its main benefit is the versatility of its survey and feedback collection tools.
Survicate offers the following core functionalities
- Surveys: Users can create surveys to gather customer feedback and insights.
- Feedback Forms: Survicate provides customizable feedback forms for real-time opinions.
- Customer Insights: The platform helps businesses understand customer preferences and behaviors.
- Integration: Survicate integrates with various applications for seamless feedback collection.
Pricing
Survicate offers a free plan with basic features. Paid plans are available for advanced features and customization.
15. Feedbackly
Feedbackly is a feedback collection and analysis platform for businesses to improve customer experiences.
Its main benefit is the comprehensive feedback management system.
Feedbackly offers a range of functionalities, including
- Feedback Collection: Users can create and customize feedback forms to gather user opinions.
- Reporting and Analytics: Feedbackly provides reporting and analytics tools to derive actionable insights.
- Multichannel Feedback Collection: Businesses can gather feedback through multiple channels, including kiosks, tablets, online forms, and mobile apps.
- Integration: The platform can integrate with other systems to streamline feedback management.
Pricing
Feedbackly offers custom pricing based on specific requirements. Businesses can request a quote tailored to their needs.
16. Pendo
About: Pendo provides product analytics and a user feedback platform, helping businesses understand user behavior.
Its main benefit is gaining valuable insights to improve product and products, services, and offerings.
Pendo offers the following key functionalities
- User Insights: Pendo helps businesses understand user behavior, preferences, and in-app interactions.
- Product Analytics: The platform provides data and analytics tools for in-depth product analysis.
- User Feedback Collection: Users can gather feedback and suggestions from within the application.
- Integration: Pendo can integrate with other applications for a complete product management solution.
Pricing
Pendo offers custom pricing based on specific business requirements. Detailed pricing information can be obtained by contacting their sales team.
17. Qualtrics
Qualtrics is a customer experience and management platform used for collecting customer feedback and market research.
Its main benefit is the versatility of its survey and feedback tools for gathering user insights.
Qualtrics offers the following core functionalities:
- Survey Creation: Users can design surveys with various question types, templates, and customization options.
- Data Collection: Qualtrics collects data from surveys and feedback forms.
- Data Analysis: The platform offers analytics and reporting tools for interpreting collected data.
- Integration: Qualtrics can integrate with various business applications for data synchronization.
Pricing
Qualtrics offers custom pricing based on specific requirements. Detailed pricing information can be obtained by contacting their sales team.
18. UserEcho
UserEcho is a feedback and helpdesk tool designed to help you collect user feedback and provide customer support.
Its main benefit is the ability to centralize feedback and support functions.
UserEcho provides the following core features
- Feedback Collection: Users can gather customer feedback, feature requests, and bug reports.
- Ticketing System: The platform offers a ticketing system for managing customer support inquiries.
- Knowledge Base: UserEcho enables the creation and maintenance of a knowledge base for self-service support.
- Integration: UserEcho can integrate with other applications for streamlined feedback and support management.
Pricing
UserEcho offers custom pricing based on specific business requirements. Pricing details can be obtained by contacting their sales team.
19. Alchemer
Alchemer offers survey and feedback tools designed to both collect feedback and analyze user insights. Its main benefit is the versatility of its survey creation and analysis capabilities.
Alchemer provides the following key functionalities
- Survey Creation: Users can design surveys with various question types and advanced logic.
- Data Collection: Alchemer collects data from surveys and feedback forms.
- Data Analysis: The platform offers robust analytics and reporting tools for interpreting collected data.
- Integration: Alchemer can integrate with various business applications for data synchronization.
Pricing
Alchemer offers custom pricing based on specific business requirements. Contact their sales team for detailed pricing information.
20. BugHerd
BugHerd is a visual feedback and bug-tracking tool designed for web development projects.
Its main benefit is simplifying communication and issue tracking for web development teams.
BugHerd provides the following core functionalities
- Bug Tracking: Users can capture and annotate web pages for clear feedback and issue identification.
- Collaboration: BugHerd offers collaboration tools for efficient communication and task management.
- Issue Tracking: The platform helps teams track and manage bugs and tasks within a project.
- Integration: BugHerd can integrate with various web development and project management tools.
Pricing
BugHerd offers a free plan with basic features. Paid plans are available, with pricing based on the number of users per month and project requirements.
21. Usabilla (GetFeedback)
Usabilla is a feedback platform that captures real-time user insights across digital channels, empowering businesses to make informed decisions swiftly.
The primary advantage of Usabilla is its ability to gather actionable feedback in real-time, enabling businesses to optimize their digital experiences based on user input swiftly.
Usabilla offers the following key functionalities:
- Feedback Collection: Users can collect feedback through customizable surveys, forms, and in-page widgets.
- Visual Feedback: Users can provide feedback directly on digital assets like websites and prototypes.
- Analytics: Robust analytics tools help interpret feedback data and identify actionable insights.
- Mobile Feedback: Gather feedback from mobile apps through targeted surveys and forms.
- Integration: Seamless integration with various third-party tools and platforms.
Pricing:
Usabilla offers subscription-based pricing plans tailored to business needs. For detailed pricing and custom quotes, users can contact their sales team.
22. UserTesting
UserTesting is a comprehensive platform that enables businesses to understand customer experiences by facilitating remote user testing and feedback collection.
The critical advantage of UserTesting is its ability to provide real-time insights into customer experiences. This allows businesses to quickly identify usability issues and make informed decisions about optimization.
UserTesting offers the following key functionalities:
- Remote User Testing: Conduct usability tests with real users remotely to evaluate digital experiences.
- Feedback Collection: Gather qualitative feedback through video recordings, surveys, and written responses.
- Audience Targeting: Select specific demographics and user segments for targeted testing.
- Competitive Analysis: Gain insights into competitors’ user experiences through benchmarking studies.
- Integrations: UserTesting integrates various tools and platforms to streamline workflows and data analysis.
Pricing:
UserTesting offers subscription-based pricing plans tailored to business needs. For detailed pricing information and custom quotes, users can contact their sales team.
Would you like to continue with more tools?
23. Crazy Egg
Crazy Egg is a powerful heatmap and user behavior analysis tool that helps businesses visualize and understand how users interact with their websites.
Crazy Egg’s primary advantage is its ability to provide visual insights through heatmaps, scrollmaps, and other visualizations. This allows businesses to identify areas for optimization and improvement in their website’s design and user experience.
Crazy Egg offers the following key functionalities:
- Heatmaps: Visualize user interaction patterns such as clicks, scrolls, and mouse movements on web pages.
- Scrollmaps: Understand how far users scroll down on a webpage and identify where they drop off.
- A/B Testing: Conduct split tests to compare different versions of web pages and optimize for conversions.
- Session Recordings: Watch individual user session recordings to see how users navigate through a website.
- User Insights: Gain insights into user behavior and preferences through data-driven analysis.
Pricing:
Crazy Egg offers subscription-based pricing plans with different tiers based on the features and usage needs of businesses. Detailed pricing information is available on their website.
Let me know if you want to proceed with more tools!
24. OpinionLab
OpinionLab is a comprehensive customer feedback platform that enables businesses to gather real-time feedback across various digital touchpoints.
The primary advantage of OpinionLab is its ability to capture customer feedback at critical moments in their journey, allowing businesses to understand their needs and preferences to drive improvements.
OpinionLab offers the following key functionalities:
- Feedback Collection: Gather feedback through customizable surveys, feedback forms, and feedback widgets placed on websites and mobile apps.
- Voice of Customer (VoC) Analytics: Analyze feedback data to uncover insights into customer sentiments, preferences, and pain points.
- Omnichannel Feedback: Collect feedback across multiple channels, including websites, mobile apps, social media, and email.
- Actionable Insights: Turn feedback data into actionable insights to drive business improvements and enhance the customer experience.
- Integration: OpinionLab integrates various CRM, analytics, and business intelligence tools to streamline data analysis and decision-making processes.
Pricing:
OpinionLab offers customized pricing plans based on the specific needs and scale of businesses. For detailed pricing information and custom quotes, users can contact their sales team.
25. Loop11
Loop11 is a user testing platform that enables businesses to conduct remote usability testing to optimize digital experiences.
Loop11’s critical advantage is its ability to provide valuable insights into user behavior and preferences through remote usability testing. This helps businesses identify usability issues and improve their websites and applications.
Loop11 offers the following key functionalities:
- Remote Usability Testing: Conduct usability tests with real users remotely to evaluate websites, prototypes, and applications.
- Task-Based Testing: Create tasks for users to complete while testing to simulate real-world scenarios and assess usability.
- Heatmaps: Visualize user interaction patterns on web pages to identify areas of interest and usability issues.
- Surveys and Feedback: Gather qualitative user feedback through surveys and feedback forms.
- Reporting and Analytics: Access detailed reports and analytics to interpret test results and make data-driven decisions.
Pricing:
Loop11 offers subscription-based pricing plans with different tiers based on the features and usage needs of businesses. Detailed pricing information is available on their website.
26. UserZoom (Usertesting)
UserZoom is a comprehensive user research and usability testing platform that enables businesses to conduct research and gather insights to improve the user experience.
UserZoom’s primary advantage is its ability to provide end-to-end solutions for user research and usability testing. This allows businesses to gather actionable insights and make informed decisions to enhance their digital products and services.
UserZoom offers the following key functionalities:
- Remote Usability Testing: Conduct usability tests with real users remotely to evaluate websites, prototypes, and applications.
- Surveys and Feedback: Gather qualitative feedback from users through surveys, interviews, and feedback forms.
- User Interviews: Conduct remote user interviews to understand user needs, preferences, and pain points.
- Clickstream Analysis: Track user interactions and behavior across digital touchpoints to identify usability issues and opportunities for improvement.
- Reporting and Insights: Access comprehensive reports and insights to interpret research findings and drive UX improvements.
Pricing:
UserZoom offers subscription-based pricing plans with different tiers based on businesses’ features and usage needs. Detailed pricing information is available on their website.
27. UsabilityHub
UsabilityHub is a user testing platform that enables businesses to gather feedback and insights from real users to improve the usability of their websites and applications.
The critical advantage of UsabilityHub is its ability to provide quick and cost-effective user feedback through various testing methods. This helps businesses identify usability issues and make informed design decisions.
UsabilityHub offers the following key functionalities:
- Five-Second Test: Gather feedback on first impressions and key messages by showing users a design for five seconds.
- Click Test: This method evaluates the effectiveness of a design’s layout and navigation by asking users to click on specific elements.
- Preference Test: Compare multiple design options to understand user preferences and make data-driven design decisions.
- Navigation Test: Assess the usability of a website’s navigation structure by asking users to complete specific tasks.
- Surveys and Feedback: Gather qualitative user feedback through surveys and feedback forms.
Pricing:
UsabilityHub offers subscription-based pricing plans with different tiers based on businesses’ features and usage needs. Detailed pricing information is available on their website.
28. Wootric
Wootric is a customer feedback platform that enables businesses to measure customer satisfaction and gather actionable insights to improve the customer experience.
The primary advantage of Wootric is its ability to provide real-time customer feedback through customizable surveys and feedback forms, helping businesses understand customer sentiments and drive improvements.
Wootric offers the following key functionalities:
- Net Promoter Score (NPS) Surveys: Measure customer loyalty and satisfaction by asking customers how likely they are to recommend the product or service to others.
- Customer Satisfaction (CSAT) Surveys: Gather feedback on specific interactions or experiences to measure customer satisfaction.
- Feedback Widgets: Collect feedback directly on websites, mobile apps, and emails through customizable feedback widgets.
- Text Analytics: Analyze open-ended feedback to uncover insights into customer sentiments, preferences, and pain points.
- Integration: Wootric integrates various CRM, helpdesk, and marketing automation tools to streamline feedback collection and analysis.
Pricing:
Wootric offers subscription-based pricing plans with different tiers based on businesses’ features and usage needs. Detailed pricing information is available on their website.
29. Trustpilot
Trustpilot is a customer review platform that enables businesses to collect and showcase customer reviews to build trust and credibility with potential customers.
The main advantage of Trustpilot is its ability to provide an open and transparent platform for customers to share their experiences. This helps businesses build trust and credibility with potential customers and improve their online reputation.
Trustpilot offers the following key functionalities:
- Review Collection: Gather customer reviews through automated review invitation emails, widgets, and integrations with CRM systems.
- Review Management: Respond to customer reviews, report fake reviews, and manage review content to maintain trust and credibility.
- TrustBox Widgets: Display customer reviews and ratings on websites and marketing materials to build social proof and credibility.
- Review Insights: Access analytics and insights to understand review trends, sentiment analysis, and customer feedback.
- Integration: Trustpilot integrates with various e-commerce platforms, CRMs, and marketing automation tools to streamline review collection and management.
Pricing:
Trustpilot offers subscription-based pricing plans with different tiers based on the features and usage needs of businesses. Detailed pricing information is available on their website.
30. Feedbackify
Feedbackify is a website feedback tool that enables businesses to gather feedback from website visitors and improve the user experience.
The primary advantage of Feedbackify is its simplicity and ease of use. It allows businesses to quickly set up feedback forms and gather actionable insights from website visitors to improve the user experience.
Feedbackify offers the following key functionalities:
- Feedback Forms: Create customizable feedback forms to gather feedback from website visitors on various aspects of the user experience.
- Targeting and Triggering: To maximize response rates, display feedback forms based on specific criteria such as page views, time on page, or exit intent.
- Analytics: Access real-time analytics and reports to monitor feedback trends, identify areas for improvement, and track performance over time.
- Integration: Feedbackify integrates with various website platforms and content management
- Customization: For a seamless user experience, customize the look and feel of feedback forms to match the website’s branding and design.
Pricing:
Feedbackify offers subscription-based pricing plans with different tiers based on the features and usage needs of businesses. Detailed pricing information is available on their website.
31. Emojics
Emojics is a customer feedback platform that enables businesses to collect feedback and engage with customers using emoji reactions.
Emojics’ critical advantage is its innovative approach to feedback collection using emoji reactions. This allows businesses to gather quick and intuitive customer feedback and improve user engagement.
Emojics offers the following key functionalities:
- Emoji Feedback: Collect feedback from website visitors and customers using emoji reactions such as thumbs up, thumbs down, smiley faces, and more.
- Feedback Widgets: Display emoji feedback widgets on websites, mobile apps, and emails to gather feedback at various touchpoints.
- Feedback Analytics: Access real-time analytics and reports to monitor feedback trends, sentiment analysis, and customer engagement.
- Integration: Emojics integrates with various CRM, helpdesk, and marketing automation tools to streamline feedback collection and analysis.
- Customization: For a seamless user experience, customize the look and feel of emoji feedback widgets to match the website’s branding and design.
Pricing:
Emojics offers subscription-based pricing plans with different tiers based on businesses’ features and usage needs. Detailed pricing information is available on their website.
Yes. You should drop your existing website feedback tool. (And if you don’t even know what I’m talking about, you’re probably only using a notebook, emails, Skype, and Google spreadsheets…)
Because chances are few, it will fit into the workflow of your designers, developers, and customers.
Also, chances are small that it will help you become a product-led growth SaaS company.
Why is website feedback so important anyway?
Getting feedback for your own website and mobile app is at the core of the success of your business.
Feedback gives startups and established businesses an idea about what they are doing right and what to improve.
There are many reasons why businesses should invest in feedback tools for websites to leverage the information to their advantage.
1. Enhance business growth
I’d like to point out that seeking direct feedback directly from your customers is one of the most effective ways to learn about their preferences.
With that information, you can make informed decisions about what improvements to make and what features to introduce.
And when you incorporate that feedback into your business, it helps you build brand loyalty, propelling business growth.
2. Improve UI and UX for better conversion
With design and visual feedback tools now, businesses can get contextual visual feedback tools and acquire precise data about how visitors interact with their website and app.
If there are any letdowns, you will learn about them and can make necessary changes to deliver a seamless experience to your visitors.
This can subsequently lead to enhanced conversion and more warm leads.
When you don’t have access to customer feedback, you are making decisions based on assumptions and educated guesses.
Having feedback about your website puts you in a better position to make informed decisions relying on meaningful insights and accurate data-backed evidence.
Web-based feedback systems can be deployed using different types of website customer feedback software tools. By and large, there are three different types of website feedback and feedback software tools that you can rely on:
These tools enable you to learn about your visitors’ personas and what is bringing them to your site.
You can use on-site customer feedback surveys or survey tools to acquire opinions and feedback from potential customers and identify gaps in user and customer experience.
These tools are ideal for:
- Acquiring quick feedback from visitors
- Acquiring feedback from visitors about specific web pages
- Using NPS or other types of surveys to determine customer experience score
Customer feedback surveys
These are specifically designed to ask specific questions to obtain detailed and meaningful insight from customers.
These usually contain a series of questions and require the voice of the customer or visitor to answer thoughtfully.
Since they can take more time to fill, it is a good idea to incentivize customers in some way. These are ideal for:
- Asking targeted customer audiences about their unique experience
- Determining customer satisfaction using an NPS survey
- Learning about your customers’ preferences and impressions of your products
A website feedback widget is a plug-in that provides an easy way to collect feedback from website visitors.
They are displayed on the website as an interactive button that website visitors can use to rate their experience. These widgets are best for:
- Acquiring quick, targeted visual feedback
- Finding out user experience issues with visual elements
- Comparing trends across different products and pages
Website feedback software is a comprehensive program that allows businesses to collect, process, categorize, and respond to customer and user feedback.
It can be built into a CRM or be a standalone product or service. It enables a business to track the performance of its product or service in the context of customer reviews and feedback and make informed decisions.
On the other hand, a website feedback tool is simply an add-on or plug-in integrated into the web code that collects feedback from users and website visitors.
It gives businesses a quick and easy way to prompt their target audience to provide their feedback without going through any complicated process.
Collecting Feedback is (kinda) Easy. Managing Feedback Isn’t.
Collecting customer feedback on new design drafts or website prototypes is easy—or at least it looks like an easy process. After designing your first draft or developing the first prototype, you start gathering any incoming feedback.
Whether it involves customer satisfaction surveys or customer feedback surveys, your colleagues, customers, and clients may have a lot to say.
So, using the customer feedback you’ve collected, you begin reworking your prototype until everybody’s happy.
Sounds easy, huh?
Most people begin to struggle when the collaboration part takes place. Streamlining the feedback to a centralized location is a must, especially when more than two people are involved in the design feedback workflow.
Otherwise, your colleagues and clients will report (more like throw) feedback the way they feel most comfortable.
This means Amy will email you, Tom will Slack message you, Jenny will ask you to her desk, and Brian will schedule a 1:1 meeting for next Tuesday. Not ideal for productivity
How to set up your feedback workflow? 8 tips on managing feedback
To avoid unstructured feedback but at the same time keep your workflow as simple as possible, here are 8 easy-to-implement ways to collect feedback both internally and externally.
1. Keep your feedback workflow transparent
Whether you’re a one-man web design show or a global digital agency, keeping your tasks transparent is a clear win.
Not keeping your colleagues and clients in the feedback loop about ongoing tasks can result in many misunderstandings and troubles.
Could you try to keep every project member involved?
Make sure others can easily access the visual feedback tool you are using.
If it has a shareable link, that’s great. If you are on a system that needs a paying account to log in, try to generate a guest view for the intermediate stakeholders.
The key benefits of a browser-based user feedback tool are that you don’t need to download any files and can collect feedback without device or location limitations.
With Usersnap, you get a full website feedback tool or app feedback tool that creates customized, easy-to-use feedback widgets to add to your website or application.
Or use the browser extension to create feedback tickets on any website! Take screenshots and make annotations, such as drawings, drag-and-drop text boxes, and arrows, for visual communication and to quickly convey comments.
A browser-based feedback tool can reduce installation and setup costs to a minimum. No installation is needed on any device, which makes it super easy for clients and colleagues to start giving feedback.
The best website feedback tools and solution from Usersnap offers you a great way to collect user feedback.
Sign up now and start using your best website feedback tools and workflow for free.
Recommended Reading:
If your developers are already working on a web app prototype or website, I’d recommend using the feedback widget.
Here’s an example of how effortless it is to add a code to install Usersnap’s widget.
After embedding a little JavaScript snippet (similar to the Google Analytics code) on your website or web app, a feedback button will appear on your web pages.
4. Keep everybody in the loop and invite clients to your feedback tool
When working on a web project, chances are high that you already have a project management tool for managing project tasks and deliverables.
In most use cases, you’re probably using this project management tool internally.
When managing & collecting incoming feedback, I’d recommend using it internally (to share feedback between designers, developers, and project managers) and with your external clients and website users.
Opening up your list of feedback can help those that are submitting a bug reports or new issue to view and check if the problem has already been reported.
If you are using Usersnap, there’s the option to allow guest access, this provides an easily accessible view of the ticket status for your clients. Anyone can comment and view the discussion of each ticket to keep track of the progress.
Creating a vivid place where designers, developers, and clients discuss and collaborate on feedback is definitely a big win here.
Utilizing notifications for new updates or changes is another way to make sure people are on the same page. No matter if you’re the one reporting a new idea, change request or simply leaving feedback on your own website and app, social media, or if you’re the one responsible for fixing that problem. You’re automatically subscribed to new feedback updates for your relevant tasks.
Besides that, you can subscribe to any other feedback created in your project dashboard. By making use of these subscription features, you’ll get notified of new comments, changes, or statuses via email and browser notifications.
Ensuring open communication throughout your development and testing workflow will greatly increase the customer satisfaction because of the final outcome.
Get started with Usersnap and deliver what users want. Collect your first 20 feedback items for free, upgrade to continue acting on the insights.
Different testing stages and different websites would require different info.
The feedback important to you would, therefore, differ. You can set up your feedback tool to fit the various use cases with Usersnap.
When testing your new website or proofing your design with clients, knowing who is the issue reporter and sorting out the types of problems are essential to make the process efficient.
The example shown below has the most useful features of the Usersnap widget, the screenshot and annotation functions, and the 3 relevant fields that users can fill in to send feedback.
If you are in the QA stage of your website development, assigning the issue to the right person to make sure tickets get resolved as soon as possible by the responsible individual is the priority.
Save the extra step of going into the dashboard to assign by selecting a different design layout.
Track bugs visually, and debug easily with Usersnap.
Consider more text fields when gathering user feedback for the product design ideation phase.
Users can describe their creative ideas and suggestions or highlight usability pain points in more detail. This will allow you to help you understand more about the precise problem and need.
You don’t over-clutter your widget when a project is testing and collecting user experience-related items and feedback.
If the experience makes the user feel good, the feedback should be very straightforward.
Use your preferred rater (thumbs, stars, or emojis) to let users express their impressions and opinions. When your feedback tool is intuitive and effortless to use, you can unlock more feedback and get the best results.
“It takes humility to seek feedback. It takes wisdom to understand it, analyze it and appropriately act on it.”
6. Pro tip: Limit access for team members
Having a feedback tool in one place is just half the win.
If you have various projects set up within Usersnap, you might want to limit access for various projects.
For example, if you’re inviting external clients to your Usersnap feedback tool, you can limit their access to certain projects.
7. Pro tip: Enable customer care features for external beta tests
Besides incoming feedback from colleagues and clients, you should start doing external beta tests for your new web app or website.
By activating the customer care feature inside Usersnap, you cannot invite all beta testers to your app feedback tool.
Beta testers can leave feedback on your website or web app with the embedded feedback widget.
All comments (left by your developers or project managers in charge) can now be sent to your beta testers’ inboxes, making communication between testers and internal teams super easy.
You can learn more about how to set up Usersnap for beta testing and customer support.
Even after you launch your website or e-commerce shop, you can still continue to collect customer feedback. The voice of your customers will guide you on what needs to be improved so you can make your website/store 100% awesome
When integrating your website feedback tools with other other feedback tools like your team members are already using, you can boost productivity.
Especially when you already have a project management tool in place, it absolutely makes sense to connect Usersnap with your tool. (Here’s a list of supported tools for your feedback workflow.)
Depending on your team size, you can send the created feedback automatically or manually to your project management tool.
I’d recommend sending feedback automatically to your project management tool:
- if you’re a small team,
- if you do not want to collaborate with external users or clients on provided feedback
- if you track all the information in your project management tool and don’t need an extra dashboard
I’d recommend sending feedback manually to your external tool:
- If you’re a medium-sized (to larger) team collecting a lot of feedback
- If you’ve invited external users or clients to your feedback tool
- if you are collecting feedback from beta testers
That was a lot to do per month. Do not over-engineer
Wow. This was quite a lot of information on how to set up your feedback workflow.
There are a lot of things to bear in mind when managing feedback.
And there’s one important lesson that you should not forget: You can set up a clear and easy-to-understand feedback workflow with a lean, browser-based feedback tool like Usersnap. But do not over-engineer. Never.
Depending on your team size, do not micro-managing feedback and the way how to help you collect it.
However, it’s important to have clear guidelines and workflows in place when collecting feedback from colleagues and clients.
Wrapping Up
Using a website feedback tools to form at strategic places throughout your sales funnel will make website feedback tools help you make continuous conversion improvements.
Using website community feedback tools and surveys for contextual feedback on product pages, information pages, sales pages, thank you pages, and anywhere else user data will help make website improvements.
Your next step is simple. You need to get started turning your site into a feedback-driven website! As you know from our above examples, several tools exist to help you put these strategies in place. We encourage you to look at our website feedback tool.
It gives you a simple, automated solution for collecting customer feedback on your website.
Close the Feedback Loop with Actionable Insights
Building great products starts with customer feedback at every stage of your
Product Development Lifecycle (PDLC)
- 🚀 Capture insights effortlessly—from feature discovery to post-launch improvements.
- 📊 Turn feedback into decisions—prioritize requests, track issues, and refine the user experience.
- 🔄 Iterate faster—validate ideas, reduce friction, and keep customers engaged.
Usersnap helps you collect, manage, and act on feedback—seamlessly.
Sign up today or
book a demo with our feedback specialists.
