Product-Led Growth: The Best SaaS Scaling Approach in 2022 🚀🚀

If you feel you have been missing the mark with your customers lately, you might need a switch-up in your business model. But how do you choose between all of the business strategies out there? What is the best tactic to use in today’s fast-paced market? Product-led growth (PLG) is a model that is user-centric and user-focused. Customer acquisition, expansion, conversion, and retention are product-driven instead of sales-driven. This method is quickly becoming one of the most popular business models for many companies. 

At Usersnap, we have dedicated quite a bit of effort into becoming more PLG-oriented ourselves. Even when we believed that we were already customer-centric, we quickly realized we had much to learn about PLG to make it actionable within our company and for our customers. What we’ve seen is that a product-led growth strategy can increase business retention by improving customer experience. Product-led growth companies are starting to pop up all over the world. Using PLG can help grow your business and further unlock a user experience that is hard to beat. That’s all fine, but what does having a product-led growth business look like? Let’s explore together.

Continue Reading “Product-Led Growth: The Best SaaS Scaling Approach in 2022 🚀🚀” →

Your ultimate guide to customer feedback: the revenue driver for 84% of digital companies.

There are two reactions to receiving customer feedback: “yippie!” or “ouch…” And while we can’t guarantee you 100% positive feedback, we do have some proven strategies and tactics to help you join those 84% of digital companies that prioritized working on customer experience and recorded an increase in revenue.

So how do you get customer feedback and accelerate growth? There’s a lot of details, so let’s give you a quick outline so you can navigate as you please.

Continue Reading “Your ultimate guide to customer feedback: the revenue driver for 84% of digital companies.” →

Positive review response examples: the best list (and 🍒 on top) to reply to customers in 2022

Positive review response examples provide proof to the entire audience that your business is reliable. It’s vital customer feedback you need to validate that what your business is doing is on the right track! If you only reply to negative reviews, that’s all prospective customers will see and it will give them a bad first impression of your company. There’s been some anecdotal evidence to suggest that 4 out of 5 consumers will not purchase a product if they see an influx of negative reviews.

Just as we’ve seen with the user feedback we get from our customers, there’s a tendency for users to review a negative experience rather than a positive one. For this reason, businesses have an obligation to reply more to negative reviews. This leads to the positive reviewers feeling a bit neglected. This is why we’re addressing this topic here, so you can give your customers their 💐💐💐 (flowers) when they deserve them.

This article will uncover how to respond to reviews using real-world examples, templates, and best practices.

Continue Reading “Positive review response examples: the best list (and 🍒 on top) to reply to customers in 2022” →

SaaS churn: A simple and proven strategy to reduce churn rate under 2% in SaaS

This article will show you how to reduce your SaaS churn by following the proven strategy that we have already successfully implemented. So grab your salted caramel iced mocha, and let’s make you the churn hero of the company.

For us, it all started in 2020, when our monthly SaaS churn rate was 6.22%, more than double our target benchmark (high pressure, you bet). We wanted to become a product-led growth SaaS company, which means user value is consistent. We sat down with the team for preventing customer churn and were able to combine churn analytics with customer feedback to reduce it down to 4.26%. And when we thought we are on the path to success, the COVID-19 pandemic put a halt to our progress.

A few months later… June 30, 2021, our SaaS churn rate was back at 6.12%. The aimed benchmark was 3%. “Tension” is in the air.

Continue Reading “SaaS churn: A simple and proven strategy to reduce churn rate under 2% in SaaS” →

Website Feedback Tool: A new way to stress-free customer feedback

Working on new design drafts and website prototypes take a lot of patience and knowledge. When you consider the feedback part of the process it takes even longer. This is why you need a website feedback tool at your side to get you across the finish line.

Email threads, Slack chats, phone calls and meetings – that’s how the feedback is collected and managed. Well, managed? I guess managing feedback through all these channels is barely possible. But here’s the good news.

We are going to show you how to set up your design & feedback workflow for making feedback from colleagues and customers actionable and manageable again.

Continue Reading “Website Feedback Tool: A new way to stress-free customer feedback” →

How to use a Product-Market Fit template to know how much customers need you!

Think of product-market fit (PMF) as sailing: the product is the sail and demand is the wind. For the boat to work or to make your dreams come true, you need to build a sail (product) and find the wind to power it (or satisfy the needs of the market, and its potential customers). If you are a good sailor, you can always feel when the product-market fit is or isn’t happening. The best way to sail the SaaSy seas is to have a product-market fit template on your side.

Imagine the following scenario:

Continue Reading “How to use a Product-Market Fit template to know how much customers need you!” →

Ask this CES Survey to Customers, and Help Make Your SaaS Product Amazing

Customers want good products and services, of course, but do you know what else they want? They want effortless interactions with companies. How about a website that is simple to navigate, and a seamless checkout process? Bingo. They also want it to be quick and painless to resolve any issues they may have with your company. Recognizing and improving upon this customer feedback is where a CES survey comes in handy!

Research shows that when your company makes things easier on your customers and delivers on the promises, it drives more customer loyalty than the companies that focus more on improving the overall experience. It has become pretty common to have a good overall experience, so it’s those companies that truly make dealing with them easy and painless that enjoy more loyal customers.

Continue Reading “Ask this CES Survey to Customers, and Help Make Your SaaS Product Amazing” →

15 Proven Product Survey Questions to Get the Best Insights in 2022

If you think you have a really great product, the success metrics shouldn’t lie: product usage up, churn down, more happy customers, increased MRR. Sounds easy on paper (or desktop), right? If you struggle knowing how great your product is, maybe product survey questions (and this article) can help.

Continue Reading “15 Proven Product Survey Questions to Get the Best Insights in 2022” →

SaaS Product Management: The Central Nervous System to Digital Companies in 2022

Every SaaS company, whether B2B or not, looks to get more intimately connected with their customers’ needs and pains to grow. Which one wouldn’t? Some employ product-led growth In order to understand customer needs, get more customer feedback, and use it actionably. Without question, the rise and importance of SaaS product management within digital companies are “mooning” 🚀. What do I mean by this? 

SaaS product management is undoubtedly the engine that helps digital enterprises grow. According to one study, a great product manager can be responsible for up to a ~34% increase in profits. And in the age of Product-Led Growth (PLG), a term coined by now-pioneer Wes Bush, product management and customer-led product development are the lynchpin to SaaS business success.

Continue Reading “SaaS Product Management: The Central Nervous System to Digital Companies in 2022” →

The Customer Satisfaction Survey: Best Questions And Examples In 2022

How badly do you want to know if your customers are truly satisfied with your services? So much you can taste it? If you’re like us, you must be pretty hungry then. Getting this qualitative data can be tricky. The success of every SaaS company lies in the hands of the consumer. A customer satisfaction survey is a lynchpin to developing a loyal, returning, and referring customer base.

This article details everything you need to know about the ins and outs of successful customer satisfaction surveys. 

Continue Reading “The Customer Satisfaction Survey: Best Questions And Examples In 2022” →