Imagine a SaaS company that has personally engaged with up to 50% of its users—unprecedented, right?
Well, prepare to be amazed, because at Usersnap, we’ve achieved this remarkable feat using a simple feedback widget for websites, apps, and products. In fact, over half of our customers have eagerly shared their feedback through our widget, and our power users consistently contribute 2-5 feedback items every quarter without any prompting.
In this article, you will check the updated list of tools what are offering those widgets and you will also understand how this little thing can be added to your web or mobile applications.
For a SaaS product to grow and stay relevant (or any company’s growth, for that matter), you need to have a constant stream of customer feedback on the website and in-app. However, it’s way easier said than done. We will share with you how you can set up interactive widgets on websites and how to increase engagement for feedback sections on websites.
By the end of this read, you will be ready to create a feedback button with a template.
A feedback widget is sort of a website feedback app that allows your visitors to notify you when they face a problem. It can also be called a feedback plugin or feedback button for website as it is integrated into the UI and becomes a major part of the website experience.
Website widgets are widely used for a variety of tasks but most of the time they are used for collecting information regarding users’ interests, opinions, concerns, and experiences.
While the term “product feedback widget” may sound distinct, it essentially refers to a specialized type of feedback widget tailored specifically for gathering feedback on a product or service.
Similar to a website feedback widget, a product feedback widget enables users to notify the company or website owner about any issues, suggestions, or improvements they have regarding the product itself.
It also serves as a valuable tool for capturing user insights, understanding user needs, and enhancing the overall product experience. So, while there may be some nuances in its application, a product feedback widget shares the fundamental purpose of facilitating user feedback, just like its website-focused counterpart.
Why do you need collect user feedback on websites and its main types
Collecting feedback on the website is crucial to deliver an exceptional customer experience.
If you don’t know what your visitors and potential customers are thinking about your website, it becomes far more challenging to address their issues and concerns.
Gathering feedback on a website can be highly useful to businesses looking to improve their services across the board.
Main benefits of a feedback widget for websites:
- User Engagement: Encourages users to actively participate and share their thoughts, improving user engagement.
- User Insights: Provides valuable insights into user preferences, concerns, and experiences.
- Issue Resolution: Allows users to report problems or issues directly, enabling prompt resolution.
- Product Improvement: Drives continuous product improvement based on user feedback and suggestions.
- Customer Satisfaction: Demonstrates a commitment to listening to customers, enhancing satisfaction levels.
- Decision Making: Informs data-driven decision making by gathering feedback from a diverse user base.
Let’s check main different types of those widgets.
A customer feedback widget is basically an embedded page or an application that’s separate from the host page.
It’s usually a third-party application that facilitates feedback collection without the website’s owner’s interference. This method of getting feedback ensures enhanced transparency.
2. Collect feedback plugin for website
A feedback plugin is a small piece of code that can be added to WordPress and other CMS. It adds the functionality to include forms that enable you to collect customer feedback for the website.
If you don’t want a basic feedback web widget or plugin and are looking to collect detailed feedback, a survey widget is a better alternative. It works exactly like other web feedback widgets but you can gather detailed feedback through a separate web page or form.
“Your most unhappy customers are your greatest source of learning.” Bill Gates
4. Feedback link on website
A feedback link on a website serves as a valuable tool for gathering user input and insights. Typically placed prominently on the website, the feedback link provides visitors with a convenient way to share their thoughts, report issues, or provide suggestions.
When clicked, it may open a feedback form or redirect users to a dedicated feedback page. By incorporating a feedback link, website owners demonstrate a commitment to engaging with their audience, gathering valuable feedback, and improving the overall user experience.
5. Feedback tab on website
A feedback tab on a website serves as a prominent and easily accessible channel for users to provide feedback. Usually positioned on the side of the website, the feedback tab remains visible as users navigate different pages.
When clicked or hovered over, it expands to display a feedback form or options for users to submit their thoughts, suggestions, or issues. The feedback tab offers a convenient and non-intrusive way for visitors to share their feedback without disrupting their browsing experience. By incorporating a feedback tab, website owners demonstrate their commitment to actively seeking user input and continuously improving their website based on valuable feedback.
A feedback button is a relatively hidden tab on your website or web app that your visitors may access at any time. When your consumers run into an issue or come up with a suggestion, they may immediately provide you with feedback using a feedback button.
It’s possible to utilise feedback buttons to:
- Repair errors
- Find usability issues
- Uncover growth prospects
Adding a feedback button to your website demonstrates your willingness as a business to listen to your customers. It makes it quick and easy for your potential customers to leave their reviews and suggestions. Most importantly, a feedback button is usually a discreet component so it doesn’t get in the way of user experience.
- Determine the placement: Choose a strategic location that is easily visible and accessible to users, such as the bottom-right corner or a fixed position on the side.
- Select a design style: Ensure the button aligns with your brand’s aesthetics, using colors, shapes, and sizes that are visually appealing and distinguishable.
- Use clear and concise messaging: Craft a concise, action-oriented message on the button, such as “Give Feedback” or “Report an Issue.”
- Choose an appropriate icon: Incorporate an icon alongside the text, such as speech bubbles or thumbs up/down, to visually represent the feedback concept.
- Implement interactivity: Make the button clickable, opening a feedback form or pop-up window where users can submit their feedback.
- Optimize for mobile devices: Ensure the button and form are responsive, adapting to different screen sizes for a seamless mobile experience.
- Test and iterate: Continuously test the button’s functionality and design, collecting user feedback and making improvements based on their suggestions.
By following these steps and considering platform or widget provider guidelines, you can successfully add and design an effective feedback button for your website or app.
You can find a feedback button on many websites on either side or top or bottom of the page. When a user clicks on a feedback button on a website, a pop-up or slide-in feedback form displays on the screen or overlays the current page.
“Unless you have 100% customer satisfaction… you must improve.” Horst Schulze
Check out some of Usersnap’s features right away!
Data and information drive modern decision-making. The more you learn about your customers’ preferences and opinions, the more you are closer to delivering the experience they desire.
8 out of 10 companies that rely on customer feedback witness consistent growth in their business.
That’s why a website feedback button is a crucial tool that can enable you to identify issues, find gaps, address bottlenecks, and improve overall customer experience. Using website widgets for collecting feedback, you can learn about:
- Who your customers are and what they like and dislike
- Customers’ journey and when they find you
- Most frustrating issues and pain points your customers face
- What your customers think about the latest interaction with your brand
- Where can you do better and what areas need improvement
- How likely your customers are to recommend your brand
Usersnap is the most comprehensive and easy-to-use customer feedback tool for websites, as well as web and mobile apps. Apart from collecting quantitative feedback with a selection of ratings like NPS, stars, thumbs up/down, or emoji faces, you can also collect visual feedback through screenshots and screen recordings. Users can take screenshots and screen recordings within your web and mobile application. From there, they can annotate with comment boxes, arrows, and drawings.
The feedback button is fully customizable to fit your website design and branding. The platform includes a comprehensive feedback analysis dashboard to review feedback items, sentiment analysis, and CSAT index/NPS performance.
Connect Usersnap with customer care tools to follow up the feedback and make every interaction count. 20+ integrations are available.
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This tool lets you create customer feedback forms for your website, online and mobile app, also offering the option to survey your customers using email and SMS. Survey types include NPS (Net Promoter Score), CSAT (Customer Satisfaction Score), and CES (Customer Effort Score).
You can customize the look of the feedback forms to be consistent with your site’s design. The tool also offers real-time analysis.
Example of an NPS survey created in Wootric
Feedbackify offers a simple drag-and-drop feedback form creator. It’s a straightforward tool you can use to embed a feedback widget on your website and ask your customers to provide a rating and submit comments and suggestions. The tool also provides a dashboard where you can view the feedback you get in real-time.
A feedback tab configurator in Feedbackify
GetSatisfaction is a customer feedback tool that provides a more social feedback experience to your customers. You can collect feedback using a widget all over your website and organize it onto a social forum you can embed anywhere (your website, app, or Facebook page) where others can evaluate it, comment on it, and ask their own questions or provide suggestions.
Setting up the feedback widget in GetSatisfaction
A simple, basic, mobile-optimized website feedback widget with 8 customizable tools including multichoice and open-ended questions, rankings and ratings, and subscription forms. You can customize the widgets and tabs to your preference and use advanced targeting, e.g., by device, browser, or IP.
Survey widget on FeedbackLite website
Medallia Experience Cloud (previously Kampyle) lets you create customer feedback buttons and branded forms and surveys for your apps, websites, emails, and SMS. The interactive feedback can be triggered to appear proactively or targeted at a certain segment of your visitors, e.g. those who want to exit your website.
The platform is more complex including analytics, customer insights, and artificial intelligence, and is designed for large enterprises.
Interactive feedback widget in Medallia
Apart from feedback widgets, UserEcho also offers a knowledge base and forum where your customers can leave feedback, while others can comment and vote. The platform also includes a helpdesk and live chat, and comprehensive analytics.
Example of a UserEcho forum
Appzi offers simple feedback widgets with customized buttons and surveys for your website. You can customize the color, choose an icon or text, place your logo, or use your own button. The software is designed for product feedback, website feedback, and simple one-question feedback, with more developments to come.
Customized feedback widget created in Appzi
Emojics is based on what’s becoming an increasingly popular way to express emotion – emoji. The service provides a multi-purpose reaction button tool you can use to get user feedback about your product, website, or content on your blog. You can also use it in emails.
Emojics lets you customize the feedback widget with your own text, and CTA, and you can select from 300+ available emojis. After a user has clicked an emoji, they can leave their email address, or answer additional questions.
Emolytics is similar but more elaborate. It allows you to create quick feedback surveys and capture your visitors’ emotions. The features include dropdown menus, sliders, lead generation forms, and ratings you can use in emails, at events, at the point of sale, on a blog post, a webpage or across a website, in an invoice, an ad, etc. It also has reporting and analysis capabilities.
A website feedback widget by Emolytics
Rating Widget is a basic widget that works with WordPress and other online website creators like Wix and Blogger, and e-commerce platforms like Shopify. It’s quick to set up, with customizable ratings and multiple themes of stars and thumbs. It’s great for one-click, instant feedback for blogs, online stores, and websites.
Rating Widget example
Ask Nicely is a customer feedback tool specifically focused on NPS surveys that can be delivered by email or on your website and inside your app. You can integrate your CRM to trigger feedback requests related to specific events or at specific times. It includes useful analytics to drill down into the results and analyze the score.
NPS survey created using Ask Nicely
Informizely lets you collect feedback in the moment with targeted website surveys and slide-in and popup surveys triggered by exit intent, page scroll, idle time, and button click. You can display full page link surveys, embed a Net Promoter Score survey, rating or other single-choice question in an email or embed surveys in HTML apps like chat messages.
Example of an NPS survey from Informizely
With Qualtrics, you can collect feedback on your website and in your mobile app, embed surveys in emails, and collect social feedback.
Qualtrics is one of the more comprehensive user experience management platforms for larger enterprise companies, including market research and employee insights, and role-based dashboards for multiple users within an organization.
Example of an NPS survey created with Qualtrics
Apart from being a voice of customer platform and customer feedback tools, OpinionLab also lets you gather feedback from offline channels like physical stores and contact centers.
The tool lets you add customer-initiated Dynamic Comment Cards on websites and in mobile apps. The feedback forms can be triggered based on exit intent, search, or cart abandonment. The platform also provides analytics to help you turn feedback into action.
A dynamic comment card
Usabilla offers customer feedback buttons you can customize to fit your website and apps for targeted in-app feedback. Using this customer feedback tool you can run conditional surveys, ratings, and NPS surveys. Your customers can also submit visual feedback using the screenshot function and rate their experience in emails.
You can then analyze the results to improve your app or service.
Example of an in-app survey and rating created using Usabilla
Saber is another visual feedback tool that allows your visitors to highlight issues on your website using screenshots and submit them by email. It also provides customizable user feedback buttons and forms you can edit to run NPS surveys or get ratings from your customers and add your own custom fields. It integrates with multiple project management apps.
A nice extra is that you can use the feedback button in 13 languages.
Creating a website feedback button in Saber
Mopinion is one of the more complex user feedback solutions. The software lets you place customized feedback buttons on any page of your website, using one of the available feedback modes: modals, slide-in forms, or embedded on your site or in your emails. The website feedback buttons can trigger NPS surveys, in-app surveys, and ratings.
Example of Mopinion
With GetFeedback you can create branded user feedback buttons and surveys for your website. You can customize the logic of your surveys, personalize survey greetings, and add your logos, fonts, colors, and custom URLs.
The surveys can be embedded on your website or in your app, sent in a text message or published via social media. You can send emails straight from the platform or integrate with the email service provider you use.
User feedback widget on GetFeedback website
Survicate is a customer survey platform you can use to trigger targeted surveys on your website. The surveys are customizable, and the customer feedback widget for your website can be additionally designed using the platform’s advanced CSS options.
You can run targeted website surveys, email surveys, mobile app surveys, add lead generation forms, and create questionnaires you can share through emails, messenger apps, and social media. The tool integrates with multiple email service providers.
An example of an on-site survey created with Survicate
Typeform allows you to create simple and minimalistic surveys and embeddable contact forms. It stands out because of its clean design and simple, easy to use templates. The surveys ask one question at a time to follow the flow of a real conversation, and they work on any device. You can run feedback and satisfaction surveys, create lead generation forms, quizzes, on-site polls, and more. If you need a list of Typeform alternatives, we got you covered there as well.
Net Promoter Score survey template in Typeform
CrowdSignal (previously PollDaddy) is a WordPress plugin from the makers of WordPress itself for creating embedded polls and surveys on websites and in emails. You can connect it to other services like Facebook, Twitter, Weebly, and more. It’s a great tool for short quizzes and on-site polls to ask visitors quick questions and get feedback in the moment. You can also create surveys with unlimited questions and ratings.
The software also offers an iOS app to collect answers anywhere, e.g. at a tradeshow, at a POS, or to conduct a street survey.
An on-site poll for WordPress created using CrowdSignal
Bugrem is another user feedback tool that allows you to create user feedback buttons and forms, and lets users leave feedback, suggestions, and bug reports by taking screenshots straight from their browser.
The software offers ready-made user feedback buttons and forms that you can customize. The buttons can trigger forms for general feedback or users can drag them to a specific part of the page.
A user feedback form triggered by a button on Bugrem website
FeedbackRig is a feedback platform that provides customizable sticky user feedback widgets, web surveys, ratings, one-question surveys and more for websites and apps, and emails. It includes a wide range of targeting options and also allows to submit visual feedback by integrating the visual feedback button with your website or app.
The software includes reporting and analysis and integrates with other tools like Trello.
A simple website rating widget on FeedbackRig site
Freddy Feedback can be used to get feedback on anything that you communicate to your customers on your website: products, features, pricing, blog posts, FAQs, docs and more. It offers 3 and 5 scale emoji ratings, star ratings and a thumbs up/down rating with an optional follow-up question.
The design is minimalistic with multiple themes to choose from and it doesn’t show a ‘Powered by’ label to your customers which is a nice touch.
If you are looking to determine the credibility and quality of experience for different SaaS and software applications, customer feedback sites can help you out. These sites collect customer feedback, and comments from real-world users to provide a summarized overview of the service. Some of the top customer feedback sites for SaaS and software services include the following.
If you want one of the most popular SaaS product review websites to compare website feedback apps, G2 Crowd is a great option. It accumulates user reviews from credible sources so potential buyers can make informed decisions and find the tool most suitable.
You can evaluate how actual users rate the features, usability, and service. G2 also shows you the average score of all the listings to provide you with a benchmark.
When you don’t want to download anything, you can trust SaaSGenius to provide you with the software products that can be used as an online service. The feedback is divided into different categories including prices, comparisons, reviews, and alternatives.
As many review websites for SaaS products allow vendors and developers to sway the sentiment using paid ads, TrustRadius is where you can find objective reviews. The website doesn’t run paid ads and you can use TrustMaps to filter products depending on review scores.
Capterra is one of the leading websites for finding high-quality reviews related to software and SaaS products. You can use the service to find the software application that best fits your business needs and requirements.
If you are searching for in-depth reviews and categorization of SaaS products, IT Central Station is the place to be. You can find reviews that are in the form of question and answer format providing high-quality information so you can make better decisions.
If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
Jeff Bezos – Founder, Amazon
Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.
Marc Benioff – Co-founder, Salesforce
Free feedback widgets provide a cost-effective solution for website owners to gather feedback from their users. These widgets are readily available without any upfront financial investment, making them accessible to businesses of all sizes. With a free feedback widget, website owners can engage their audience, capture user insights, and improve their offerings based on user feedback.
These widgets typically come with essential features such as feedback forms, customizable designs, and submission management tools.
While there may be limitations on advanced functionalities compared to paid options, free feedback widgets offer a practical and budget-friendly way to enhance user satisfaction and drive continuous improvement.
- Copy the Usersnap global code snippet (JavaScript) from the “Configure” section of your project’s “Publish” tab.
- Paste the copied code snippet at the end of your website, just before the closing </body> tag.
- The Usersnap feedback widget is now installed on your website, and you can start collecting user feedback.
- To further customize the Usersnap widget, you’ll need your global API key, which can be found in the “Publish” tab under your project’s “Configure” section.
- Use the provided JavaScript code to install the widget and call API methods later in your code for customization.
Activation/Deactivation of features
- You can turn on/off various features in the Usersnap dashboard, and certain features can be configured in the Usersnap snippet code.
Additional frameworks
- Usersnap provides code examples for popular frameworks like React or Angular for easy installation on specific platforms.
Compatibility
- The Usersnap feedback widgets work on all major desktop and mobile browsers.
That’s it! You’ve successfully installed the Usersnap feedback widget on your website and can now collect valuable user feedback.
Deciding where to place the feedback button on your website is crucial for maximizing its visibility and usability.
The goal is to make it easy for users to find and use the button to submit feedback without being intrusive or hindering their browsing experience.
Here are some common and effective locations to consider for placing the feedback button:
- Bottom-right or Bottom-left Corner: Placing the feedback button in one of the bottom corners is a popular choice because it’s less likely to interfere with other content. Users are accustomed to finding support or feedback options in this area.
- Floating Sidebar: A floating sidebar on the right or left side of the website can contain the feedback button. The sidebar moves as users scroll, keeping the button accessible at all times.
- Header or Navigation Menu: Including the feedback button in the header or navigation menu ensures that it’s prominently displayed, catching users’ attention immediately.
- Footer: Placing the feedback button in the footer is another option, as it doesn’t disrupt the main content but remains accessible on every page.
- Embedded within Content: If you want to emphasize feedback for specific content or pages, consider integrating the feedback button within the content itself, like at the end of an article or product page.
- Floating Tab: A small, tab-like button that appears on the side of the screen and expands when clicked can be an unobtrusive yet easily accessible way to include the feedback option.
When deciding on the placement, consider the following factors:
- Visibility: Ensure the button stands out, using contrasting colors or eye-catching design, so users can easily spot it.
- Mobile Responsiveness: Make sure the feedback button is easily accessible on mobile devices, considering the smaller screen size.
- Consistency: Keep the button location consistent across your website to avoid confusing users.
- User Journey: Think about where users are likely to be when they want to provide feedback and place the button accordingly.
- A/B Testing: If you’re unsure about the best placement, consider conducting A/B tests with different locations to see which one generates more engagement.
Remember, the key is to strike a balance between making the feedback button visible and accessible while not overwhelming or distracting users from their primary tasks on the website.
The most suitable tool is one that serves your company’s needs best. Do you want to collect website ratings, written feedback or get visual screenshots and annotations? Or a combo of all?
But even the best tool won’t make a difference if you don’t act on the feedback you collect.
So make sure you know why you’re collecting the feedback and that it doesn’t just stay in the platform for no-one to see.
Feedback should be used across the organization, by marketing, sales, UX, design, and product teams to achieve that one most important goal: make your customers happier with your products.
Not sure what type of feedback tool you need? Talk to our experts – sign up for a free demo now.
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