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25 Tools for Website, Mobile, and In-Product Feedback Widgets

Representative banner image for feedback widgets

Getting user feedback is key to SaaS product growth (or any company’s growth, for that matter). And a seemingly small thing like placing feedback widget on your website, in your mobile app, or in your digital product can go a long way.

Placed strategically, easy to spot, and asking the right question, it can help you improve your customer experience and ultimately your product roadmap.

Let’s look at some of the tools you can use to create the best feedback button for your website and application.

Why collect user feedback with a feedback widget?

User feedback is crucial across the whole customer journey – from the moment a visitor comes to your site up until they buy from you or use your product, and even after they leave.

Feedback-widgets-screen-recordings

The great thing about the tools available today is you can collect feedback at basically any point of the customer journey:

  • test a new product or feature with your users
  • get feedback in the moment to learn what your customers really need
  • collect voice of customer data – and use it in your marketing copy
  • learn why people leave your app or website – and improve retention
  • get ratings of your products or services
  • streamline your customer service and shorten response times
  • evaluate customer satisfaction and loyalty
  • capture testimonials for your website.

A user feedback widget can link to anything from a very simple on-site poll, one-question survey, and star rating, to visual feedback and complex feedback analysis platform.

Let’s look at some examples.

Top website feedback widget for your right now

1. Usersnap

Usersnap is the most comprehensive and easy-to-use customer feedback tool for websites, as well as web and mobile apps. Apart from collecting quantitative feedback with a selection of ratings like NPS, stars, thumbs up/down, or emoji faces, you can also collect visual feedback through screenshots and screen recordings. Users can take screenshots and screen recordings within your web and mobile application. From there, they can annotate with comment boxes, arrows, and drawings.

The user feedback button is fully customizable to fit your website design and branding. The platform includes a comprehensive feedback analysis dashboard to review feedback items, sentiment analysis, and CSAT index/NPS performance.

Usersnap banner describing visual feedback USP

Connect Usersnap with customer care tools to follow-up the feedback and make every interaction count. 20+ integrations are available.

15-days free trial sign-up here.

2. Wootric

This tool lets you create customer feedback forms for your website, online and mobile app, also offering the option to survey your customers using email and SMS. Survey types include NPS (Net Promoter Score), CSAT (Customer Satisfaction Score), and CES (Customer Effort Score).

You can customize the look of the feedback forms to be consistent with your site’s design. The tool also offers real-time analysis.

Wootrics alternative: Usersnap for CX
Example of an NPS survey created in Wootric

3. Feedbackify

Feedbackify offers a simple drag-and-drop feedback form creator. It’s a straightforward tool you can use to embed a user feedback widget on your website and ask your customers to provide a rating and submit comments and suggestions. The tool also provides a dashboard where you can view the feedback you get in real time.

Feedbackify alternative: Usersnap for CX
A feedback tab configurator in Feedbackify

4. GetSatisfaction

GetSatisfaction is a customer feedback tool that provides a more social user feedback experience to your customers. You can collect feedback using a widget all over your website and organize it onto a social forum you can embed anywhere (your website, app, or Facebook page) where others can evaluate it, comment on it, and ask their own questions or provide suggestions.

GetSatisfaction alternative: Usersnap for CX
Setting up the feedback widget in GetSatisfaction

5. FeedbackLite

A simple, basic, mobile-optimized website feedback widget with 8 customizable tools including multichoice and open-ended questions, rankings and ratings, and subscription forms. You can customize the widgets and tabs to your preference and use advanced targeting, e.g., by device, browser, or IP.

FeedbackLite alternative: Usersnap for CX
Survey widget on FeedbackLite website

6. Medallia

Medallia Experience Cloud (previously Kampyle) lets you create customer feedback buttons and branded forms and surveys for your apps, websites, emails, and SMS. The interactive feedback can be triggered to appear proactively or targeted at a certain segment of your visitors, e.g. those who want to exit your website.  

The platform is more complex including analytics, insights and artificial intelligence and is designed for large enterprises.

Medallia alternative: Usersnap for CX
Interactive user feedback widget in Medallia

7. UserEcho

Apart from user feedback widgets, UserEcho also offers a knowledge base and forum where your customers can leave feedback, while others can comment and vote. The platform also includes helpdesk and live chat, and comprehensive analytics.

UserEcho alternative: Usersnap for CX
Example of a UserEcho forum

8. Appzi

Appzi offers simple user feedback widgets with customized buttons and surveys for your website. You can customize the color, choose icon or text, place your logo, or use your own button. The software is designed for product feedback, website feedback, and simple one-question feedback, with more developments to come.

Appzi alternative: Usersnap for CX
Customized feedback widget created in Appzi

9. Emojics

Emojics is based on what’s becoming an increasingly popular way to express emotion – emoji. The service provides a multi-purpose reaction button tool you can use to get user feedback about your product, website, or content on your blog. You can also use it in emails.

Emojics lets you customize the user feedback widget with your own text, CTA, and you can select from 300+ available emojis. After a user has clicked an emoji, they can leave their email address, or answer additional questions.

Rater with Smileys

10. Emolytics

Emolytics is similar but more elaborate. It allows you to create quick feedback surveys and capture your visitors’ emotions. The features include dropdown menus, sliders, lead generation forms, and ratings you can use in emails, at events, at the point of sale, on a blog post, a webpage or across a website, in an invoice, an ad, etc. It also has reporting and analysis capabilities.

Emolytics alternative: Usersnap for CX
A website feedback widget by Emolytics

11. Rating Widget

Rating Widget is a basic widget that works with WordPress and other online website creators like Wix and Blogger, and e-commerce platforms like Shopify. It’s quick to set up, with customizable ratings and multiple themes of stars and thumbs. It’s great for one-click, instant feedback for blogs, online stores, and websites.

rating widget alternative Usersnap for CX
Rating Widget example

12. Ask Nicely

Ask Nicely is a customer feedback tool specifically focused on NPS surveys that can be delivered by email or on your website and inside your app. You can integrate your CRM to trigger feedback requests related to specific events or at specific times. It includes useful analytics to drill down into the results and analyze the score.

AskNicely alternative: Usersnap for CX
NPS survey created using Ask Nicely

13. Informizely

Informizely lets you collect feedback in the moment with targeted website surveys and slide-in and popup surveys triggered by exit intent, page scroll, idle time, and button click. You can display full page link surveys, embed a Net Promoter Score survey, rating or other single-choice question in an email or embed surveys in HTML apps like chat messages.

Informizely feedback widget for NPS
Example of an NPS survey from Informizely

14. Qualtrics

With Qualtrics, you can collect user feedback on your website and in your mobile app, embed surveys in emails, and collect social feedback.

Qualtrics is one of the more comprehensive experience management platforms for larger enterprise companies, including market research and employee insights, and role-based dashboards for multiple users within an organization.

Example feedback widget from Qualitrcs
Example of an NPS survey created with Qualtrics

15. Opinion Lab

Apart from being a voice of customer platform and customer feedback tool, OpinionLab also lets you gather feedback from offline channels like physical stores and contact centers.

The tool lets you add customer-initiated Dynamic Comment Cards on websites and in mobile apps. The feedback forms can be triggered based on exit intent, search, or cart abandonment. The platform also provides analytics to help you turn feedback into action.

OpinionLab alternative: Usersnap for CX
A dynamic comment card

16. Usabilla

Usabilla offers customer feedback buttons you can customize to fit your website and apps for targeted in-app feedback. Using this customer feedback tool you can run conditional surveys, ratings, and NPS surveys. Your customers can also submit visual feedback using the screenshot function and rate their experience in emails.

You can then analyze the results to improve your app or service.

Usabilla alternative: Usersnap for CX
Example of an in-app survey and rating created using Usabilla

17. Saber

Saber is another visual feedback tool that allows your visitors to highlight issues on your website using screenshots and submit them by email. It also provides customizable user feedback buttons and forms you can edit to run NPS surveys or get ratings from your customers and add your own custom fields. It integrates with multiple project management apps.

A nice extra is that you can use the feedback button in 13 languages.

Saber alternative: Usersnap for CX
Creating a website feedback button in Saber

18. Mopinion

Mopinion is one of the more complex user feedback solutions. The software lets you place customized feedback buttons on any page of your website, using one of the available feedback modes: modals, slide-in forms, or embedded on your site or in your emails. The website feedback buttons can trigger NPS surveys, in-app surveys, and ratings.

Mopinion alternative: Usersnap for CX
Example of Mopinion

19.  GetFeedback

With GetFeedback you can create branded user feedback buttons and surveys for your website. You can customize the logic of your surveys, personalize survey greetings, and add your logos, fonts, colors, and custom URLs.

The surveys can be embedded on your website or in your app, sent in a text message or published via social media. You can send emails straight from the platform or integrate with the email service provider you use.

GetFeedback alternative: Usersnap for CX
User feedback widget on GetFeedback website

20. Survicate

Survicate is a customer survey platform you can use to trigger targeted surveys on your website. The surveys are customizable, and the customer feedback widget for your website can be additionally designed using the platform’s advanced CSS options.

You can run targeted website surveys, email surveys, mobile app surveys, add lead generation forms, and create questionnaires you can share through emails, messenger apps, and social media. The tool integrates with multiple email service providers.

Survicate feedback widget example
An example of an on-site survey created with Survicate

21. Typeform

Typeform allows you to create simple and minimalistic surveys and embeddable contact forms. It stands out because of its clean design and simple, easy to use templates. The surveys ask one question at a time to follow the flow of a real conversation, and they work on any device. You can run feedback and satisfaction surveys, create lead generation forms, quizzes, on-site polls, and more.

Typeform alternative: Usersnap
Net Promoter Score survey template in Typeform

22. CrowdSignal

CrowdSignal (previously PollDaddy) is a WordPress plugin from the makers of WordPress itself for creating embedded polls and surveys on websites and in emails. You can connect it to other services like Facebook, Twitter, Weebly, and more. It’s a great tool for short quizzes and on-site polls to ask visitors quick questions and get feedback in the moment. You can also create surveys with unlimited questions and ratings.

The software also offers an iOS app to collect answers anywhere, e.g. at a tradeshow, at a POS, or to conduct a street survey.

CrowdSignal alternative: Usersnap for CX
An on-site poll for WordPress created using CrowdSignal

23. Bugrem

Bugrem is another user feedback tool that allows you to create user feedback buttons and forms, and lets users leave feedback, suggestions, and bug reports by taking screenshots straight from their browser.

The software offers ready-made user feedback buttons and forms that you can customize. The buttons can trigger forms for general feedback or users can drag them to a specific part of the page.

BugRem alternative: Usersnap
A user feedback form triggered by a button on Bugrem website

24. Feedbackrig

FeedbackRig is a feedback platform that provides customizable sticky user feedback widgets, web surveys, ratings, one-question surveys and more for websites and apps, and emails. It includes a wide range of targeting options and also allows to submit visual feedback by integrating the visual feedback button with your website or app.

The software includes reporting and analysis and integrates with other tools like Trello.

FeedbackRig alternative feedback widget example
A simple website rating widget on FeedbackRig site

25. Freddy Feedback

Freddy Feedback can be used to get feedback on anything that you communicate to your customers on your website: products, features, pricing, blog posts, FAQs, docs and more. It offers 3 and 5 scale emoji ratings, star ratings and a thumbs up/down rating with an optional follow-up question.

The design is minimalistic with multiple themes to choose from and it doesn’t show a ‘Powered by’ label to your customers which is a nice touch.

Website feedback tools - Usersnap

Top 5 customer feedback rating sites for feedback widget comparison

If you are looking to determine the credibility and quality of experience for different SaaS and software applications, customer feedback sites can help you out. These sites collect reviews, feedback, and comments from real-world users to provide a summarized overview of the service. Some of the top customer feedback sites for SaaS and software services include the following.

G2 Crowd

If you want one of the most popular emerging websites to check out SaaS product reviews, G2 Crowd offers a great option. It accumulates feedback from credible sources so potential customers can make informed decisions about their purchase.

SaaSGenius

When you don’t want to download anything, you can trust SaaSGenius to provide you with the software products that can be used as an online service. The feedback is divided into different categories including prices, comparisons, reviews, and alternatives.

TrustRadius

As many review websites for SaaS products allow vendors and developers to sway the sentiment using paid ads, TrustRadius is where you can find objective reviews. The website doesn’t run paid ads and you can use TrustMaps to filter products depending on review scores.

Capterra

Capterra is one of the leading websites for finding high-quality reviews related to software and SaaS products. You can use the service to find the software application that best fits your business needs and requirements.

IT Central Station

If you are searching for in-depth reviews and categorization of SaaS products, IT Central Station is the place to be. You can find reviews that are in the form of question and answer format providing high-quality information so you can make better decisions.

If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.

Jeff Bezos – Founder, Amazon

Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.

Marc Benioff – Co-founder, Salesforce

Which customer feedback widget is best?

The most suitable tool is one that serves your company’s needs best. Do you want to collect website ratings, written feedback or get visual screenshots and annotations? Or a combo of all? 

But even the best tool won’t make a difference if you don’t act on the feedback you collect. So make sure you know why you’re collecting the feedback and that it doesn’t just stay in the platform for no-one to see. Feedback should be used across the organization, by marketing, sales, UX, design, and product teams to achieve that one most important goal: make your customers happier with your products.

Not sure what type of feedback tool you need? Talk to our experts – sign up for a free demo now.