Feature requests and how a feedback-driven SaaS company handles them

Struggling to figure out how to get more feature requests, evaluate and build them, and let your customers know that they’ve been released?

This is the story of how Christina, a product manager, set up a feature request workflow with a simple button in her product, so she could learn directly from the customers what to build next. That button sent new feature requests to the moon and is responsible for a huge part of the company’s monthly recurring revenue (MRR) growth.

Intrigued?

Continue Reading “Feature requests and how a feedback-driven SaaS company handles them”

Will online stores ever beat real ones? + Survey results of what customers think

Ecommerce shopping has grown significantly in 2020, and many companies are questioning if it will replace the need for brick-and-mortar retail. While it’ll never likely get rid of every store on the block, there may be some customer groups and product types that shift online and never look back.

What’s important is figuring out if those are your customers or not. The odds are that many of your customers are spending more online right now than you (or they) expected. It’s a great opportunity for you now.

According to IBM, the COVID-19 pandemic pushed us all five years forward in our shift from physical retail to online shopping. Ecommerce revenue is expected to grow 20% this year while department stores will drop 60%, with many already closing.

Continue Reading “Will online stores ever beat real ones? + Survey results of what customers think”

A guide to using testimonials and customer feedback in marketing emails + example templates

As per a report, “People are 270% more likely to purchase a product with five reviews than one with no reviews.” Crazy, right? That’s how crucial testimonials have become in a customer journey. 

With enhanced access to data and information, customers are becoming more aware of the products and services they are about to pay or are already paying for. Hence, testimonials have become a big deal to establish that ‘trust factor’ due to the ‘unbiased quotient’ and being the first-hand experience of a user who has already made a purchase. It becomes all the more important for a brand to leverage it properly so as to persuade a lead to become a customer.

Continue Reading “A guide to using testimonials and customer feedback in marketing emails + example templates”

[Webinar] Breaking department silos to build great Customer Experience

Are your CX efforts not showing impact? Is your team working on customer journeys alone? Oh-uh.

Great customer experience can not be built by single departments, teams need to learn how to collaborate on CX initiatives together. We brought on 3 department leaders from 3 highly customer-centric organizations to talk in this panel.

Continue Reading “[Webinar] Breaking department silos to build great Customer Experience”

The State of Customer Experience Report – CX statistics to help you move in the right direction

It’s been 2 years since we at Usersnap started developing a tool for Customer Experience. We must say – it’s been such an exhilarating journey so far! 

For research purposes, we talked to many experts, interviewed a large number of potential customers, and even built a community! We learned a lot and shared our findings on our blog through stories and ebooks

However, what we have for you today is very special. We reached out to many digital companies and compiled the statistics to provide insights into the State of Customer Experience in 2020.

Continue Reading “The State of Customer Experience Report – CX statistics to help you move in the right direction”

Track feature requests & read customer feedback on Slack: what we do at Usersnap

Tracking feature requests from customers is a blessing, and also a nightmare for Product Managers. You want to know the needs and new ideas from your customers. So you love hopping onto different pages to hunt them down, hitting F5 to refresh the list every hour. I’m only kidding.

We at Usersnap believe the voice of customers should be the driver of product development. And our Slack integration 2.0 allows you to track customer requests timely in a streamlined fashion. 

Continue Reading “Track feature requests & read customer feedback on Slack: what we do at Usersnap”

CX Manager vs. Customer Support: What’s the difference, and why you need both

You’re probably already aware that customer support is important for digital companies.

According to Entrepreneur, great customer support strengthens your company’s brand, opens doors for partnerships, and increases retention — which is 5 times more profitable than acquisition. 

Continue Reading “CX Manager vs. Customer Support: What’s the difference, and why you need both”

50 Inspirational Quotes on Customer Experience to Guide Your Way

Customer experience is a topic that almost anyone can relate to. Yet it’s not easy at all to do a cracking job. 

If you’re just starting out in CX, or you’re feeling a bit lost on the way, here are 50 to-the-point quotes on customer experience to help you get (back) on track.

Continue Reading “50 Inspirational Quotes on Customer Experience to Guide Your Way”

Here’s what you missed at Usersnap’s Customer-Centric Growth Virtual Summit 2020

Usersnap’s 1st virtual summit, The Journey To Customer-Centric Growth, set sail on May 20th 2020. In case you’ve missed it, replays of all 49 talks are still available for the following month. We’re also here to do a recap for the hottest topics that came up and the most upvoted talks by attendees.  

Continue Reading “Here’s what you missed at Usersnap’s Customer-Centric Growth Virtual Summit 2020”

Customer-Centric Transformation with Power of Feedback – Talk @ Journey to CX Summit

This article is an adaptation of Klaus-M. Schremser’s talk at virtual summit The Journey to Customer-Centric Growth.

Collecting customer feedback is the magic that turned our company into a more customer-centric organization. We agilely implemented the feedback for our product and improved the customer journey. Our monthly new customers rate doubled and product trials went up by 155%. 

Klaus-M. Schremser, Head of Growth
Continue Reading “Customer-Centric Transformation with Power of Feedback – Talk @ Journey to CX Summit”