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Introducing Inbox: 5 Features to Solve the Issue of Prioritizing Customer Feedback

In conversations with numerous product managers, we’ve learned that the biggest pains of managing customer feedback are categorizing the feedback and getting an overview of all the gathered insights.

If you’re reading this blog post, you’re most likely aware of how valuable feedback is to your product development process. 

Continue Reading “Introducing Inbox: 5 Features to Solve the Issue of Prioritizing Customer Feedback”

Customer Centric Culture: Purpose and Profitability?

In a nutshell being customer-centric means: putting your customers first. But it is actually a lot deeper than that. It is placing customers at the core of your business and then building everything around it. 

It is not simply trying to please customers to make money, but to listen to them and offer solutions to their problems. 

Continue Reading “Customer Centric Culture: Purpose and Profitability?”

3 Surefire Ways To Enhance Your Customer Experience

Boost your business growth with the outstanding customer experience and build products your customers will love.

We’ve entered the era of the customer. 

The SaaS market is getting more and more crowded every year, consumer expectations are getting higher and higher and the voice of the customer is louder and louder. 

Continue Reading “3 Surefire Ways To Enhance Your Customer Experience”

Customer Experience Strategy for Small Business in 6 Steps

Many small businesses fail because they overlook the importance of a customer experience strategy.

If you are unfamiliar with the term, it is the plan undertaken by a business to address a customer’s holistic perception of the business after they interact. Customer experience (CX) is about delivering the best solutions to customers effectively.

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How To Measure UI/UX Design Impact On Business (+ Our Own Experience)

Who doesn’t like to use a product that looks pretty?

Yet as a software company owner or product manager, you hesitate to put time and budget into UI/UX design?

The questions lingering in your mind may be: How important is design to product success? Or how would UI/UX contribute to business growth? 

Here at Usersnap, we recently underwent a significant change to our product interface. So we can help answer some of the FAQs you might have with our real-life examples. 

Continue Reading “How To Measure UI/UX Design Impact On Business (+ Our Own Experience)”

How to Use Micro-Interactions to Improve Website Experience

According to ThinkJar’s customer strategy research, 86% of consumers are willing to pay more for an upgraded experience.

As a product owner, UI/UX designer or a marketer, we are all working to optimize the website experience and bring in more customers.

But what defines a good experience? What should you improve? How can you measure the quality of user experiences?

If you have any of these questions floating in your mind, you are on the right track. In this article, you will get answers and learn about the best practices in creating, measuring and evaluating digital experiences from leading companies.

Continue Reading “How to Use Micro-Interactions to Improve Website Experience”

6 Secrets of Improving Customer Experience with Customer Centric Copywriting

Why do brands compete to shout “customer centric”? Today, customers want more from brands.  

They look beyond the products and, recently, the focus on customer experience has become more accentuated.

Writing catchy copies for your marketing campaigns to grab the attention of your consumers is definitely important. But many marketers have forgotten about writing copies to show customer centricity and improve customer experience.

Continue Reading “6 Secrets of Improving Customer Experience with Customer Centric Copywriting”

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