Your ultimate guide to customer feedback: the revenue driver for 84% of digital companies.

There are two reactions to receiving customer feedback: “yippie!” or “ouch…” And while we can’t guarantee you 100% positive feedback, we do have some proven strategies and tactics to help you join those 84% of digital companies that prioritized working on customer experience and recorded an increase in revenue.

So how do you get customer feedback and accelerate growth? There’s a lot of details, so let’s give you a quick outline so you can navigate as you please.

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Chief Product Officer: Their Superpowers and Role in SaaS Growth!

Ever wonder what a chief product officer is up to? Maybe you want to become one yourself one day! Well, the CPO position has certainly grown and evolved over time.

In short, the CPO oversees all aspects of a product’s vision, design, and development. They are essential in creating a robust and helpful product that fills a void in the market while addressing customer feedback. However, their (and all product team members’) superpowers and role in SaaS growth is invaluable! In this article, we’ll detail to you all the things you need to know about the CPO, their superpowers, and role within an organization!

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How To Capture Video From Websites And Leverage It For Your SaaS Business

If you’re searching for a tool to capture video from website to improve your support process, then most likely this is how your users typically sends a question/compliant:

They find your “support@email” and write something vague, like: “My page loads funny and slow.”

You ask for more details; they reply back a few days. After 3 or 4 back-and-forths, the culprit turns out to be nothing more than the customer’s buggy add-on.

Next you create an issue on Jira for a developer. And finally you record a Loom video to demonstrate the solution for the customer.

Gosh, there’s got to be a better way to simplify customer feedback and support … and there is! Usersnap allows your customers to capture videos as bug reports or feedback directly on your website or web application. Show tech issues by screen recording and voice feedback, instead of writing inaccurate explainations.

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How to reduce churn and improve user experience for SaaS with churn exit surveys

Why isn’t every SaaS business carrying exit surveys when their users cancel?

Whether you call them cancellation surveys, churn surveys, or exit surveys, these are simple tools anyone can use. When used well they will cut your churn, improve user experience, and increase the likelihood that ex-users become customers again in the future. 

In the course of this blog, we’ll explain what exit surveys are, why they matter, what the best questions to ask are, ways to cut churn using exit surveys, and how to put one together for yourself.

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The future of product leaders: building with confidence

Five wild predictions, two true stories and some solid solutions for product leaders.

Building great products is a complex, challenging, and exhilarating job. Totally worth it 🙃. It requires product leaders to be strategic thinkers and forward-thinking by nature, as well as to see product opportunities when others are “lost” in ambiguity.

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The Most Effective Voice Of The Customer Survey To Use Today

You may be asking, what is the voice of the customer (VoC), and how can I use a voice of customer survey to improve my SaaS business? No, it isn’t a cacophony of customers randomly speaking like Revolution 9 on the Beatles White Album. However, if you can’t make sense of the voice of the customer survey results, it will feel like that.

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The Customer Satisfaction Survey: Best Questions And Examples In 2021

How badly do you want to know if your customers are truly satisfied with your services? So much you can taste it? If you’re like us, you must be pretty hungry then. Getting this qualitative data can be tricky. The success of every SaaS company lies in the hands of the consumer. A customer satisfaction survey is a lynchpin to developing a loyal, returning, and referring customer base.

This article details everything you need to know about the ins and outs of successful customer satisfaction surveys. 

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