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Beta Testing vs. User Acceptance Testing: When to use which?

Beta testing and User acceptance testing (UAT) are two of the most common types of tests to validate your development before launching your SaaS product or website. 

“Do I need to perform both? What’s the difference?” you may ask. In this article, you’ll read about the different use cases of the two and get guidance on setting up these testing processes and their environments. 

Shall we?

Continue Reading “Beta Testing vs. User Acceptance Testing: When to use which?”

Net Promoter Score (NPS): the right way to use it + FAQs

Do you keep hearing about Net Promoter Score (NPS) being a great tool for improving customer satisfaction, boosting customer lifetime value, and generating more revenue?

If you’re interested in learning what NPS is about and implementing it into your business – you’re in the right place.

In this guide, we’re going to go over what NPS is, as well as discuss its advantages and challenges. 

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A good feature request collection tool helps product managers to do their jobs better

Traditionally, feature request collection is a tedious, disorganized process with varied results. Companies send cold emails to their customers, hope they respond, and if they’re lucky, store their response in a spreadsheet that has little to no structure.

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Improve Customer Experience in SaaS with a Little Homework (15 Must Read/Watch Resources in 2020)

Customer experience, or CX, is critical in today’s user-centered market. Customers have more information than ever before available at their fingertips, and they can share reviews with the world at lightning speed. As a result, it’s important for leaders in SaaS and E-commerce businesses to constantly improve customer experience to stay competitive.

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Introducing Inbox: 5 Features to Solve the Issue of Prioritizing Customer Feedback

In conversations with numerous product managers, we’ve learned that the biggest pains of managing customer feedback are categorizing the feedback and getting an overview of all the gathered insights.

If you’re reading this blog post, you’re most likely aware of how valuable feedback is to your product development process. 

Continue Reading “Introducing Inbox: 5 Features to Solve the Issue of Prioritizing Customer Feedback”

Customer Centric Culture: Purpose and Profitability?

In a nutshell being customer-centric means: putting your customers first. But it is actually a lot deeper than that. It is placing customers at the core of your business and then building everything around it. 

It is not simply trying to please customers to make money, but to listen to them and offer solutions to their problems. 

Continue Reading “Customer Centric Culture: Purpose and Profitability?”

Customer Experience Strategy for Small Business in 6 Steps

Many small businesses fail because they overlook the importance of a customer experience strategy.

If you are unfamiliar with the term, it is the plan undertaken by a business to address a customer’s holistic perception of the business after they interact. Customer experience (CX) is about delivering the best solutions to customers effectively.

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