Voice of Customer: Why VoC should lead your product development process

As a product manager or a SaaS company owner, what is your main drive in building new products? What impacts your decision-making process?

Do you consider customer feedback?

Should the Voice of Customer influence product development?

In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle.

You may have realized how customer feedback has become a huge focus in recent years. It is the most important factor in delivering exceptional user experience. 

In this article you will find out why incorporating the voice of customers to your strategies can bring your business success.

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10 Effective Ways of Collecting Customer Feedback

Collecting customer feedback is important. But customers have short attention spans.

So, how do you overcome this hurdle and get this extremely valuable customer feedback?

By creating an easy and seamless experience.

There are many options for you to choose in collecting customer feedback. The list below provides short yet comprehensive descriptions for each one.

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Crowdtesting – all you need to know

You have developed your product sparked by brilliant ideas and are ready to go-live. But have you caught all the bugs in your application? The customer finding it could damage your reputation.

Negative online feedback is just a finger’s swipe away. We all know social media’s viral nature. It can easily make or break brands. It’s nice to have your customers testing the application. But, that’s not feasible, right?

Do we have any smart solutions available? Crowdtesting is the answer.

Successful brands globally are increasingly using Crowdtesting for flawless products. It is a cost-effective and real-world multi-platform testing approach. Let’s explore more.

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“I didn’t know Atom could do that!”

This article is brought to you by Usersnap, a bug tracker and feedback tool that helps you to communicate visually. Get a 15-day free trial here. 

Atom, the code editor from GitHub, was initially released in May 2014 by the team of GitHub. As an open-source editor Atom became hugely popular over the last two years. And for some, it’s the Sublime killer. And I’m not exaggerating.

Today, I’m going to show you the best tips, tricks, and shortcuts while using Atom. So better go pro with Atom.
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How to Fix Customer Feedback Failure – 9 Tips

Failure. It’s an inevitable human experience. We will all fail occasionally. But when a business fails in any key area, the results can impact its success.

And what makes a business successful? Customers making purchases. And what keeps customers making purchases? Satisfaction with your products or services and, of course, your relationships with them. The question then becomes how you determine the satisfaction level of your customers.

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28 Digital Marketing Tools for Digital Agencies in 2021

It doesn’t matter if you are a solopreneur digital marketer, a freelancer or work in a huge digital marketing agency.

Digital marketing tools are a way to gain a competitive edge.

We put together a list of 28 tools that will help you to satisfy your customers, automate repetitive tasks and give you a better insight into how users are interacting with your customers’ product. Continue Reading “28 Digital Marketing Tools for Digital Agencies in 2021” →

Automated vs. Manual User Testing – when to choose what?

As a Quality Assurance Manager, you’re fighting daily with testing websites or software during the build process, as well as after launch.

With this comparison between automated vs. manual testing, we want to help you to make a quicker decision what to use. The current trend in everything becoming more automated, that goes for software and website testing too.

But when is it better to use automated testing versus manual testing?

Is manual still better to use in some situations? Let’s take a look. Continue Reading “Automated vs. Manual User Testing – when to choose what?” →

10 Bug Report Template Options that will Skyrocket your QA Process

Have you ever heard the phrase “work smarter, not harder”?

There are many instances throughout your day (and the day of your trusted Quality Assurance team) where implementing this can help improve efficiency, increase accuracy, and make your life a whole lot easier.

You have that sneaking suspicion that there are ways that your testing life and that homemade bug report can be improved?

But how?

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Usersnap update: Dev team energized after spending long nights creating awesome features

Hi there!

Do you use Jira as an issue tracker and Usersnap Classic as the bug collecting tool for your testers and users?

Are you a Usersnap Classic browser extension power user?

Maybe you just arrived and are now interested in Usersnap?

If your answer is yes to any of these questions, then we have good news for you!

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The Conclusive Bug Bash Testing Guide That Will Help You To Eliminate Bugs Efficiently (+ Bonus Section)

Testing can be hard. Especially if you do not have enough resources for a big quality assurance team. It binds valuable resources and consumes a lot of time if done correctly. That’s probably nothing new, we tell you here.

But what we can show you is that it doesn’t have to be that way.

Big players like Microsoft already use the bug bash approach successfully and the nice thing is, that it is also applicable to small and medium-sized companies.

By hosting a bug bash you will focus your team within a limited time frame on finding as many bugs as possible, while simultaneously encouraging team building. Sounds awesome, right?

This post will help you in 8 simple steps to organize your very own efficient bug bash. Plus, we have also included 4 templates in our “Bug Bash Organizer Bundle”; all you need to do is fill them out and you will

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