Google’s tech alone didn’t build them into a top company, User Research matters too!
Creatively exploring market preferences is critical for success. Google first gained an initial foothold and held onto it through such evaluations. Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result.
Imagine, for a moment, Google was a condominium with over two billion residents. Do these residents want identical floor plans, fixtures, etc? Definitely not!
Instead, research first helped Google emphasize user personalization. Critical for their expansion, doing so also established current tech trends.
Keep reading for info on Google’s current user research. We will cover study templates, focuses, and trajectory among other facets.
User testing is a bit like sports.
Almost everyone agrees that it is essential, but only a few manage to do it regularly.
Quite often getting your product tested by real people is skipped because of budget constraints and exploding costs in development.
Furthermore, this misconception is fueled by usability professionals frequently charging up to $15,000 to run a simple usability study.
But user testing doesn’t necessarily have to break the bank. Here’s what you can do with a budget of only $100.
You have developed your product sparked by brilliant ideas and are ready to go-live. But have you caught all the bugs in your application? The customer finding it could damage your reputation.
Negative online feedback is just a finger’s swipe away. We all know social media’s viral nature. It can easily make or break brands. It’s nice to have your customers testing the application. But, that’s not feasible, right?
Do we have any smart solutions available? Crowdtesting is the answer.
Successful brands globally are increasingly using Crowdtesting for flawless products. It is a cost-effective and real-world multi-platform testing approach. Let’s explore more.
As a Quality Assurance Manager, you’re fighting daily with testing websites or software during the build process, as well as after launch.
With this comparison between automated vs. manual testing, we want to help you to make a quicker decision what to use. The current trend in everything becoming more automated, that goes for software and website testing too.
But when is it better to use automated testing versus manual testing?
Is manual still better to use in some situations? Let’s take a look.
Have you ever heard the phrase “work smarter, not harder”?
There are many instances throughout your day (and the day of your trusted Quality Assurance team) where implementing this can help improve efficiency, increase accuracy, and make your life a whole lot easier.
You have that sneaking suspicion that there are ways that your testing life and that homemade bug report can be improved?
Depending on your business scenario and reporting needs, there are options or platforms for templates that will fit your needs.
Increasing your QA team’s efficiency, which is a key business metric, will inherently save company resources and increase your bottom line.
Find out what works best for you:
Testing can be hard. Especially if you do not have enough resources for a big quality assurance team. It binds valuable resources and consumes a lot of time if done correctly. That’s probably nothing new, we tell you here.
But what we can show you is that it doesn’t have to be that way.
Big players like Microsoft already use the bug bash approach successfully and the nice thing is, that it is also applicable to small and medium-sized companies.
By hosting a bug bash you will focus your team within a limited time frame on finding as many bugs as possible, while simultaneously encouraging team building. Sounds awesome, right?
This post will help you in 8 simple steps to organize your very own efficient bug bash. Plus, we have also included 4 templates in our “Bug Bash Organizer Bundle”; all you need to do is fill them out and you will
User Acceptance Testing (UAT) is one of the most important tests companies need to perform before launching a website or product. Especially if they are developing websites or digital products for clients in their daily business like agencies do. Not doing it, can cost thousands of dollars if you want to fix a bug right before going live. It is estimated that software bugs cost the worldwide economy 1.1 trillion US$ in 2016.
Properly doing User Acceptance Testing costs only a fraction of fixing bugs in a production system.
We created this guide based on what we have learned talking to some of our almost 1,000 customers. It shows you how an agency, named SuperHQ-Agency, saves money by successfully implementing User Acceptance Testing and hopefully you can use some of these learnings too.
You will learn how to set one up, as well as how to improve it and save a lot of human resources (aka money in your pocket) thanks to easier and more efficient testing methods.
So here we go:
Building a successful digital product in 2018 means developing products with your users and customers in mind.
89% of customers will switch to a competitor if they are not happy with your service or digital offering.
It’s as simple as that.
But the good news is: You only need to test your digital product with 5 users before you launch.
Only 5 user tests help you identify most major usability issues and, therefore, help you build better products.
User Acceptance testing is an important – yet often overlooked – step in every software development project. The principle of UAT is simple: It allows you to verify if a solution/software/application works for the user.
Yet its implementation in real life software development teams and processes is something a lot of companies struggle with.
In this article, we guide you through a practical user acceptance testing example, illustrated by testing a Trello feature.
I have a love/hate relationship with test driven development and unit testing.
I’ve been both an ardent supporter of these “best practices,” but I’ve also been more than skeptical of their use.
One of the big problems in software development is when developers—or sometimes managers—who mean well apply “best practices” simply because they are best practices and don’t understand their reason or actual use.