When I was 3 years old, my parents had a grocery store selling almost anything. I spent my days observing customers and finally I came up with the idea to sell onions in front of the store, directly on the sidewalk to attract more customers. My mum told me that I need to address everyone to offer what I had to sell. Finally, I sat there waiting for my first customer to do business. I took all my courage I had as toddler and did what I was told: I asked everyone passing my kiosk if they needed onions. Surprisingly an old lady wanted to buy a kilo of onions when I suddenly realized that I was not able to weigh them – I couldn’t even read numbers at this time.
At the end of that day my conversion rate was zero – I sold not a single onion but I learnt a very important lession: You’ll only have the chance to sell if you get in touch with your customers and if you can deliver exactly what they need.
My parents are still running their 1887-founded business. In the 125 years of its existence, some major pivots were made (they made pivots before it was cool) ranging from selling leather propulsions followed by a grocery store which transformed to a successful niche player: today Betten Leimer produces and sells feather beds.
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