We are hiring

Youtube’s Feedback Button vs. Usersnap

It has been announced that YouTube gets another new layout and as always, YouTube offers a feedback button on the bottom right corner to collect textual and visual feedback from their visitors, which is an extremely good idea.

YouTube’s feedback system on the test bed

Clicking on the YouTube feedback button displays a text-box and you will be asked to describe your feedback in your own words. After that you can highlight important areas in your browser and blackout private information: Continue Reading “Youtube’s Feedback Button vs. Usersnap”

Why Measuring Customer Experience Matters: Here are 7 Reasons

Thanks to the emergence of social media, news spread fast and bad news go viral even faster than the time I took to write this sentence.

The advancement of social media and communication technology is the reason most of the businesses, marketing experts, and executives emphasize that customer experience is the backbone of any marketing program.

For any business, small or large, every customer is an asset, without which companies would have no business at all.

Continue Reading “Why Measuring Customer Experience Matters: Here are 7 Reasons”

#ThanksUsersnap | Tweet & Win 2019 Terms and Conditions

It’s that time of the year to be extra thankful and show your gratitude!

Share what you like about streamlined and easy-to-use customer feedback tool Usersnap on Twitter or Facebook with hashtag #ThanksUsersnap and get a chance to win:

$20 Amazon shopping voucher

The latest designer hit – Usersnap T-shirt 🤩

And this is also our way of saying thank you to you for being a supportive customer! We ❤️ you (as much as we love feedback!)

Campaign ends on 30th November.

Winners will be drawn bi-weekly on 20th November and 4th of December. We will contact you via the respective social media. We will draw one lucky winner per 30 shares. All rights reserved by Usersnap.

Happy Thanksgiving from Usersnap team!

Lessons from a 125 year old business.

When I was 3 years old, my parents had a grocery store selling almost anything. I spent my days observing customers and finally I came up with the idea to sell onions in front of the store, directly on the sidewalk to attract more customers. My mum told me that I need to address everyone to offer what I had to sell. Finally, I sat there waiting for my  first customer to do business. I took all my courage I had as toddler and did what I was told: I asked everyone passing my kiosk if they needed onions. Surprisingly an old lady wanted to buy a kilo of onions when I suddenly realized that I was not able to weigh them – I couldn’t even read numbers at this time.

At the end of that day my conversion rate was zero – I sold not a single onion but I learnt a very important lession: You’ll only have the chance to sell if you get in touch with your customers and if you can deliver exactly what they need.

My parents are still running their 1887-founded business. In the 125 years of its existence, some major pivots were made (they made pivots before it was cool) ranging from selling leather propulsions followed by a grocery store which transformed to a successful niche player: today Betten Leimer produces and sells feather beds.

Continue Reading “Lessons from a 125 year old business.”

Basecamp as a project management tool for web projects

Launched in 2004, Basecamp is one of the oldest web-based project management and collaboration tools on the web.  With 150,000 companies using Basecamp, it’s definitely one of the most successful PM tools out there. 37signals, the company behind Basecamp relaunched Basecamp as “New Basecamp” back in March this year. The “old” Basecamp Classic is still available and it is still possible to sign up for a Basecamp Classic account. Since the classic version is not actively promoted any longer, this blog post refers only to the “New Basecamp“.

Instead of reviewing all features of Basecamp and comparing them to other tools, let’s focus on five real life requirements for a project management tool which is used for managing web development projects. These requirements are experiences we gathered in the last couple of years.

Continue Reading “Basecamp as a project management tool for web projects”

Re: Re: Re: Re: Re: it does not work

Let’s face it: There is no such thing as a perfect software. There are always bugs and you don’t need to be tech-savvy to find them. It is even crucial to test software with people missing a technical background – they are in general less merciful about issues which are trivial in a programmer’s eye. Getting trivial bug reports is the key to improve the usability and the user experience of web applications.

In general the person with the missing technical background will hit your inbox in this way:

Continue Reading “Re: Re: Re: Re: Re: it does not work”

How to collect feedback from your website in Evernote

A couple of weeks ago we were playing around with the famous web clipper from Evernote. The Evernote web clipper is a browser extension which lets you clip web pages directly to Evernote. Kasey Fleisher Hickey wrote a nice summary and gave some ideas on how to use the web clipper most efficiently here: Quick Tip: Remember Everything You See on the Web

While discussing the best use cases of the web clipper, the following idea came to our mind: Why not have a “shared” web clipper where visitors of a website can easily leave visual feedback which is then collected in an Evernote-notebook? This would be an easy and efficient way to collect customer feedback! Also, this might be very useful if you want someone else clip something for you, e.g. a typo on your blog.

Continue Reading “How to collect feedback from your website in Evernote”

Eat your own dogfood!

It’s common knowledge: in a startup, you are your first customer. You are the first one eating your cooking – and unless you have some secret product-guy super powers it will taste like dog food. Dogfooding is a great way to get an idea of how your customer will perceive your product. Using your own software on a day to day basis takes you a long way finding the most important product improvements.

Continue Reading “Eat your own dogfood!”

[{"code":""30 days before Christmas
[{"code":""30 days before Christmas
is my 30 days of happiness"."
is my 30 days of happiness"."
"label":"30 days free trial"
"label":"30 days free trial"
"win":true}
"win":true}
{"code":""I'm up in the sky with joy about this Free Upgrade"."
{"code":""I'm up in the sky with joy about this Free Upgrade"."
"label":"Free Upgrade"
"label":"Free Upgrade"
"win":true}
"win":true}
{"code":""25% off for 6 months? Yaaas!" Or simply apply coupon BLACK25 upon check out."
{"code":""25% off for 6 months? Yaaas!" Or simply apply coupon BLACK25 upon check out."
"label":"25% Off Coupon"
"label":"25% Off Coupon"
"win":true}
"win":true}
{"code":""I love Usersnap so much I'm going to wear it"."
{"code":""I love Usersnap so much I'm going to wear it"."
"label":"Usersnap Tshirt"
"label":"Usersnap Tshirt"
"win":true}
"win":true}
{"code":""30 days before Christmas
{"code":""30 days before Christmas
is my 30 days of happiness"."
is my 30 days of happiness"."
"label":"30 days free trial"
"label":"30 days free trial"
"win":true}
"win":true}
{"code":""I'm up in the sky with joy about this Free Upgrade"."
{"code":""I'm up in the sky with joy about this Free Upgrade"."
"label":"Free Upgrade"
"label":"Free Upgrade"
"win":true}
"win":true}
{"code":""
{"code":""
"label":"Not your day!"
"label":"Not your day!"
"win":false}
"win":false}
{"code":""25% off for 6 months? Yaaas!" Or simply apply coupon BLACK25 upon check out."
{"code":""25% off for 6 months? Yaaas!" Or simply apply coupon BLACK25 upon check out."
"label":"25% Off Coupon"
"label":"25% Off Coupon"
"win":true}
"win":true}
{"code":""30 days before Christmas
{"code":""30 days before Christmas
is my 30 days of happiness"."
is my 30 days of happiness"."
"label":"30 days free trial"
"label":"30 days free trial"
"win":true}
"win":true}
{"code":""I'm up in the sky with joy about this Free Upgrade"."
{"code":""I'm up in the sky with joy about this Free Upgrade"."
"label":"Free Upgrade"
"label":"Free Upgrade"
"win":true}
"win":true}
{"code":""
{"code":""
"label":"Spin again"
"label":"Spin again"
"win":false}
"win":false}
{"code":""
{"code":""
"label":"Trip to Vienna"
"label":"Trip to Vienna"
"win":false}]
"win":false}]