A couple of weeks ago we were playing around with the famous web clipper from Evernote. The Evernote web clipper is a browser extension which lets you clip web pages directly to Evernote. Kasey Fleisher Hickey wrote a nice summary and gave some ideas on how to use the web clipper most efficiently here: Quick Tip: Remember Everything You See on the Web

While discussing the best use cases of the web clipper, the following idea came to our mind: Why not have a “shared” web clipper where visitors of a website can easily leave visual feedback which is then collected in an Evernote-notebook? This would be an easy and efficient way to collect customer feedback! Also, this might be very useful if you want someone else clip something for you, e.g. a typo on your blog.

It’s common knowledge: in a startup, you are your first customer. You are the first one eating your cooking – and unless you have some secret product-guy super powers it will taste like dog food. Dogfooding is a great way to get an idea of how your customer will perceive your product. Using your own software on a day to day basis takes you a long way finding the most important product improvements.