Close the Feedback Loop: Why Negative Customer Feedback is Most Important

The Customer Feedback Loop is a process of enhancement for your products and services based on the feedback customers give you.

It allows you to implement change according to what your customers have to say. This is one of the best ways to improve your company in an efficient and meaningful way. 

More specifically, a Closed Feedback Loop is when you follow up with the customers and show them how their opinions have impacted your business decisions. This shows them that they’re valued by your business, which in turn can mean more conversions and long-term sustainability for you.

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What to do if you only have $100 to spend on User Testing

User testing is a bit like sports.

Almost everyone agrees that it is essential, but only a few manage to do it regularly.

Quite often getting your product tested by real people is skipped because of budget constraints and exploding costs in development.

Furthermore, this misconception is fueled by usability professionals frequently charging up to $15,000 to run a simple usability study.

But user testing doesn’t necessarily have to break the bank. Here’s what you can do with a budget of only $100.

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Voice of Customer: Why VoC should lead your product development process

As a product manager or a SaaS company owner, what is your main drive in building new products? What impacts your decision-making process?

Do you consider customer feedback?

Should the Voice of Customer influence product development?

In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle.

You may have realized how customer feedback has become a huge focus in recent years. It is the most important factor in delivering exceptional user experience. 

In this article you will find out why incorporating the voice of customers to your strategies can bring your business success.

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10 Effective Ways of Collecting Customer Feedback

Collecting customer feedback is important. But customers have short attention spans.

So, how do you overcome this hurdle and get this extremely valuable customer feedback?

By creating an easy and seamless experience.

There are many options for you to choose in collecting customer feedback. The list below provides short yet comprehensive descriptions for each one.

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Crowdtesting – all you need to know

You have developed your product sparked by brilliant ideas and are ready to go-live. But have you caught all the bugs in your application? The customer finding it could damage your reputation.

Negative online feedback is just a finger’s swipe away. We all know social media’s viral nature. It can easily make or break brands. It’s nice to have your customers testing the application. But, that’s not feasible, right?

Do we have any smart solutions available? Crowdtesting is the answer.

Successful brands globally are increasingly using Crowdtesting for flawless products. It is a cost-effective and real-world multi-platform testing approach. Let’s explore more.

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“I didn’t know Atom could do that!”

This article is brought to you by Usersnap, a bug tracker and feedback tool that helps you to communicate visually. Get a 15-day free trial here. 

Atom, the code editor from GitHub, was initially released in May 2014 by the team of GitHub. As an open-source editor Atom became hugely popular over the last two years. And for some, it’s the Sublime killer. And I’m not exaggerating.

Today, I’m going to show you the best tips, tricks, and shortcuts while using Atom. So better go pro with Atom.
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How to Fix Customer Feedback Failure – 9 Tips

Failure. It’s an inevitable human experience. We will all fail occasionally. But when a business fails in any key area, the results can impact its success.

And what makes a business successful? Customers making purchases. And what keeps customers making purchases? Satisfaction with your products or services and, of course, your relationships with them. The question then becomes how you determine the satisfaction level of your customers.

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26 Digital Marketing Tools for Digital Agencies in 2020

It doesn’t matter if you are a solopreneur digital marketer, a freelancer or work in a huge digital marketing agency.

Digital marketing tools are a way to gain a competitive edge.

We put together a list of 25 tools that will help you to satisfy your customers, automate repetitive tasks and give you a better insight into how users are interacting with your customers’ product. Continue Reading “26 Digital Marketing Tools for Digital Agencies in 2020” →

Automated vs. Manual User Testing – when to choose what?

As a Quality Assurance Manager, you’re fighting daily with testing websites or software during the build process, as well as after launch.

With this comparison between automated vs. manual testing, we want to help you to make a quicker decision what to use. The current trend in everything becoming more automated, that goes for software and website testing too.

But when is it better to use automated testing versus manual testing?

Is manual still better to use in some situations? Let’s take a look. Continue Reading “Automated vs. Manual User Testing – when to choose what?” →

10 Bug Report Template Options that will Skyrocket your QA Process

Have you ever heard the phrase “work smarter, not harder”?

There are many instances throughout your day (and the day of your trusted Quality Assurance team) where implementing this can help improve efficiency, increase accuracy, and make your life a whole lot easier.

You have that sneaking suspicion that there are ways that your testing life and that homemade bug report can be improved?

But how?

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