The success of a new product depends on many factors.
Is there a market for the product? Is the product solving a major issue? And is your product being accepted by users and customers? In this article, we want to shed some light on the topic of product validation and answer the question: What can you do before you start developing a new product?
Continue Reading “Product Validation: Make Sure You Do These 4 Things Before You Build A Product” →
Ecommerce shopping has grown significantly in 2020, and many companies are questioning if it will replace the need for brick-and-mortar retail. While it’ll never likely get rid of every store on the block, there may be some customer groups and product types that shift online and never look back.
What’s important is figuring out if those are your customers or not. The odds are that many of your customers are spending more online right now than you (or they) expected. It’s a great opportunity for you now.
According to IBM, the COVID-19 pandemic pushed us all five years forward in our shift from physical retail to online shopping. Ecommerce revenue is expected to grow 20% this year while department stores will drop 60%, with many already closing.
Continue Reading “Will online stores ever beat real ones? + Survey results of what customers think” →I have recently published a piece on “what no one tells you about working in web development” in which I shared some insights on how working on web development projects, well, works. Starting out in web development can be quite difficult, but it is a worthwhile adventure if well prepared. Here’s my web development tutorial with 9 useful tips that can help you make your start in web development a smooth one!
When you’re starting out, going to university or starting to work in your first full-time job, you feel like you can handle anything. You want to be a good developer, so you want to go full stack.
What’s that exactly? Well, bring together all the books relevant to information technology and bundle them together. That tower of information is what you’d call a full stack 😉
So, once you realize that, ambitious as you are, you know deep down that it’s probably a pipe dream. Or is it?
Continue Reading “7 Tips On How to Become a Full Stack Developer!” →
If you’re looking to develop a new application or a website, you may not have given much thought to making it look and feel trustworthy to your potential users. Their design trust is crucial to improving adoption, usage, and retention rates.
But trust me (pun intended) it’s important.
A well-trusted, well-reviewed website or app will draw new, repeat users and boost your online presence, business, and reputation.
So how can developers and designers create and design trust?
This article focuses on elements and techniques which will enable you and your website or app to gain the trust of your users. Continue Reading “How to design trust, and bake it into your software” →
As per a report, “People are 270% more likely to purchase a product with five reviews than one with no reviews.” Crazy, right? That’s how crucial testimonials and customer feedback have become in a customer journey.
Having enhanced information access, customers are more aware of the products and services they are paying or about to pay for. Customer testimonials have become a big deal to establish that ‘trust factor’ due to the ‘unbiased quotient’. This means being the first-hand experience of a user who has already made a purchase.
Continue Reading “A guide to using testimonials and customer feedback in marketing emails + example templates” →Are your CX efforts not showing impact? Is your team working on customer journeys alone? Oh-uh.
Great customer experience can not be built by single departments, teams need to learn how to collaborate on CX initiatives together. We brought on 3 department leaders from 3 highly customer-centric organizations to talk in this panel.
Continue Reading “[Webinar] Breaking department silos to build great Customer Experience” →Did you know that technical issues are the number one reason people delete apps off their phones? That’s right! More than 90% of the downloaded apps are deleted after one use.
Similarly, 88% of users don’t return to a website after bad user experience.
This is why UX matters. These days users expect remarkable experiences every time they interact with an app, products, support, or a website and in case they don’t get it, you may never have a second chance with them.
So what’s a developer to do?
Continue Reading “7 Reasons Why Developers Need To Embrace UX Design” →Let’s talk about Quality Assurance: I’m super happy to work with a company that puts a lot of energy into the quality assurance part of every single software development project.
Quality assurance is a discipline that’s overlooked and under-appreciated. We produce software, share it with the team, test it, collect feedback, ask beta testers and then do it over again. Share, test, collect, ask, repeat. Yup, that’s pretty much it.
Yet people treat quality assurance as something superficial – a few tests here, a few user feedback there, and with one big eye staring at the release button.
Continue Reading “In praise of QA: What is Quality Assurance?” →
Having a great SaaS name places you in a great location on this map, closer to your target customers and farther away from your competitors, which is exactly what your unique brand needs.
Choosing the best name for your SaaS product can delicately position your brand to customers by understanding their needs and appealing to their emotions while communicating your brand values. Basically, the best SaaS name understands and speaks the customer’s language, and if you’re not sure how to do that, then keep reading!
Continue Reading “Testing Product Names for SaaS: How to Choose Names for New Features” →
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