How QA Testing is Moving Up in Today’s Agile Value Chain

In the past, the core goal of testing is to find bugs and fix them. But the dynamics of IT and testing landscape have changed now.

Agile QA approach and user experience driven development (UXDD) have taken modern software development and testing by storm.

Are your QA testers up to speed?

As a QA tester or manager, how you scale up your skills to match today’s innovative challenges is the key to improving testing productivity and advancing your career prospects.  

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10 Ways to Utilize Customer Advocacy in Your Business

No matter what type of business you’re in, you have to deal with customers.

They are, after all, the foundation of your business, without which you would have no business at all. Putting a heavy focus on customer needs will help you in many ways, one of which is to create strong customer advocacy.

According to Harvard Business School Press, just a 12% increase in customer advocacy can bring 200% growth in revenue for companies.

So how do you build up customer advocacy? How do you use it to its full potential?

Here are 10 ways to use customer advocacy in your business, Let’s go.

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5 Reasons to Start Collecting Customer Churn Feedback

Every company wants to provide a product that continues to make customers happy and meet their needs. This will provide a strong rate of customer retention and allow the company to continue to grow.

To do this, customer churn must be reduced.

But, first, you need to know exactly why they churn. Taking the time to dive into customer churn feedback will save not only money but also time invested in acquiring new customers. According to Forrester Research, it costs 5 times more to acquire new customers than it does to retain your existing clients.

Like most companies we wanted to increase our retention rate and one way to understand what customers did not like about our product or experience was to ask them why they left.

So that’s what we did. The churn feedback helped us decide what we should build next to keep our customers happy and even to iterate on our business strategy.

Let’s talk about our process and how you can implement it in your business too.

“When customers share their story, they’re not just sharing pain points. They’re actually teaching you how to make your product, service, and business better.”Kristin Smaby

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Improving the UX of Progress Indicators and Feedback Notifications

Visibility of system status is one of the most important rules of UI/UX design. The goal behind this rule is pretty obvious — to minimize user tension you should provide feedback to the user about what is happening with the app within a reasonable amount of time. Don’t keep the users guessing — tell the user what’s happening. And one of the most common forms of such feedback is a progress indicator.

In this article, we’ll give you an overview of the main types of progress indicators and the use cases for them.

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7 Excellent Open Source Bug Tracking Tools unveiled by Usersnap

Over the last few years, developers got some superpowers. Or at least, technologies enabled developers to do amazing things. And that’s incredible.

However, there is one big challenge that comes with every new website or app. Something we – the tech-savvy people – call “a bug”. And those bugs are giving us, the developers, a hard time. And those bugs are the reason, why we need to use bug tracking systems in order to find, document and solve these bugs.

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How to create a product roadmap with Usersnap Labels

Countless times projects progress so slowly only due to poor ticket management.

This is especially painful when a new product or version of a product is released, and the real-life application of it highlights numerous bugs, issues and suggestions.

And then come all those tickets…

If you are using Usersnap, your team, clients or customers definitely are submitting more bug reports due to the convenience of capturing screens and annotating in-product.

There is nothing worse than a long list of outstanding tickets. However, we do not just want to overload you with feedback. Usersnap is designed to help you manage your tickets as easily and intuitively as you can. You just need a bit of enlightening!

Ticket management is a breeze with Usersnap Labels. Categorize and track the bugs and suggestions with Labels. Easily create a product roadmap with personalized view. Resolving bugs has never been easier.

How easy? Let’s find out!

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How E-Commerce Improves Customer Experience with NPS to Drive Sales

Your customers are your lifeline, you know that.

But how much do you take into consideration how they actually feel about your brand?

You might think all your customers are perfectly happy. After all, your business generates sales, right?

Turns out, without actually speaking to your customers, you can’t truly know how they feel about you, your products or your business.

And, when you’re armed with that knowledge? You can grow your business and earn loyal customers.

In this post, we’re going to cover:

  1. NPS: A closer look at one of the most effective metrics to track if you want to build advocates for your business
  2. Why you can’t only focus on NPS alone
  3. How your NPS ties into your overall customer experience

Let’s go.

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How Google Conducts User Research to Ensure Customer Loyalty

Google’s tech alone didn’t build them into a top company, User Research matters too!

Creatively exploring market preferences is critical for success. Google first gained an initial foothold and held onto it through such evaluations. Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result.

Imagine, for a moment, Google was a condominium with over two billion residents. Do these residents want identical floor plans, fixtures, etc? Definitely not!

Instead, research first helped Google emphasize user personalization. Critical for their expansion, doing so also established current tech trends.

Keep reading for info on Google’s current user research. We will cover study templates, focuses, and trajectory among other facets.

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Close the Feedback Loop: Why Negative Customer Feedback is Most Important

The Customer Feedback Loop is a process of enhancement for your products and services based on the feedback customers give you.

It allows you to implement change according to what your customers have to say. This is one of the best ways to improve your company in an efficient and meaningful way. 

More specifically, a Closed Feedback Loop is when you follow up with the customers and show them how their opinions have impacted your business decisions. This shows them that they’re valued by your business, which in turn can mean more conversions and long-term sustainability for you.

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What to do if you only have $100 to spend on User Testing

User testing is a bit like sports.

Almost everyone agrees that it is essential, but only a few manage to do it regularly.

Quite often getting your product tested by real people is skipped because of budget constraints and exploding costs in development.

Furthermore, this misconception is fueled by usability professionals frequently charging up to $15,000 to run a simple usability study.

But user testing doesn’t necessarily have to break the bank. Here’s what you can do with a budget of only $100.

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