Website Feedback Tool: A New Way to Stress-Free Customer Feedback

Working on new design drafts and website prototypes takes a lot of patience and knowledge. When you consider the feedback part of the process it takes even longer. This is why you need a website feedback tool at your side to get you across the finish line.

Email threads, Slack chats, phone calls, and meetings – that’s how the feedback is collected and managed. Well, managed? I guess managing feedback through all these channels is barely possible. But here’s the good news.

We are going to show you how to set up your design & feedback workflow for making feedback from colleagues and customers actionable and manageable again.

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Positive review response examples: the best list (and 🍒 on top) to reply to customers in 2022

Positive review response examples provide proof to the entire audience that your business is reliable. It’s vital customer feedback you need to validate that what your business is doing is on the right track! If you only reply to negative reviews, that’s all prospective customers will see and it will give them a bad first impression of your company. There’s been some anecdotal evidence to suggest that 4 out of 5 consumers will not purchase a product if they see an influx of negative reviews.

Just as we’ve seen with the user feedback we get from our customers, there’s a tendency for users to review a negative experience rather than a positive one. For this reason, businesses have an obligation to reply more to negative reviews. This leads to the positive reviewers feeling a bit neglected. This is why we’re addressing this topic here, so you can give your customers their 💐💐💐 (flowers) when they deserve them.

This article will uncover how to respond to reviews using real-world examples, templates, and best practices.

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SaaS churn: A simple and proven strategy to reduce churn rate under 2% in SaaS

This article will show you how to reduce your SaaS churn by following the proven strategy that we have already successfully implemented. So grab your salted caramel iced mocha, and let’s make you the churn hero of the company.

For us, it all started in 2020, when our monthly SaaS churn rate was 6.22%, more than double our target benchmark (high pressure, you bet). We wanted to become a product-led growth SaaS company, which means user value is consistent. We sat down with the team for preventing customer churn and were able to combine churn analytics with customer feedback to reduce it down to 4.26%. And when we thought we are on the path to success, the COVID-19 pandemic put a halt to our progress.

A few months later… June 30, 2021, our SaaS churn rate was back at 6.12%. The aimed benchmark was 3%. “Tension” is in the air.

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How to use a Product-Market Fit template to know how much customers need you!

Think of product-market fit (PMF) as sailing: the product is the sail and demand is the wind. For the boat to work or to make your dreams come true, you need to build a sail (product) and find the wind to power it (or satisfy the needs of the market, and its potential customers). If you are a good sailor, you can always feel when the product-market fit is or isn’t happening. The best way to sail the SaaSy seas is to have a product-market fit template on your side.

Imagine the following scenario:

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Ask this CES Survey to Customers, and Help Make Your SaaS Product Amazing

Customers want good products and services, of course, but do you know what else they want? They want effortless interactions with companies. How about a website that is simple to navigate, and a seamless checkout process? Bingo. They also want it to be quick and painless to resolve any issues they may have with your company. Recognizing and improving upon this customer feedback is where a CES survey comes in handy!

Research shows that when your company makes things easier on your customers and delivers on the promises, it drives more customer loyalty than the companies that focus more on improving the overall experience. It has become pretty common to have a good overall experience, so it’s those companies that truly make dealing with them easy and painless that enjoy more loyal customers.

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A 6-Step Guide to Web Application Testing

More and more web applications are being developed these days. And with each line of code being written, the potential for bugs arises.

Generally speaking, the costs of fixing bugs increase exponentially the later you find them.

The Systems Sciences Institute at IBM found that “the cost to fix an error found after product release was 4 to 5 times more than one uncovered during design, and up to 100 times more than one identified in the maintenance phase”.

And a study by the University of Cambridge found that software bugs cause economic damage of $312 billion per year worldwide.

These numbers highlight the importance of finding bugs as early as possible and to thoroughly test an application before it is released.

That is where web application testing comes in. Web application testing usually consists of multiple steps that ensure that an application is fully functional and runs smoothly and securely. It is an essential part of web development and ensures that an app is running properly before its release.

We put together a 6-step guide, which should give you an overview of what kind of tests to run to test your app.

Let’s get started!

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Let’s UAT: A practical test case illustrated on the example of Trello

User Acceptance testing is an important – yet often overlooked – step in every software development project. The principle of UAT is simple: It allows you to verify if a solution/software/application works for the user. Yet its implementation in real-life software development teams and processes is something a lot of companies struggle with. In this article, we guide you through a practical user acceptance testing example, illustrated by testing a Trello feature.

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SaaS Product Management: The Central Nervous System to Digital Companies in 2022

Every SaaS company, whether B2B or not, looks to get more intimately connected with their customers’ needs and pains to grow. Which one wouldn’t? Some employ product-led growth In order to understand customer needs, get more customer feedback, and use it actionably. Without question, the rise and importance of SaaS product management within digital companies are “mooning” 🚀. What do I mean by this? 

SaaS product management is undoubtedly the engine that helps digital enterprises grow. According to one study, a great product manager can be responsible for up to a ~34% increase in profits. And in the age of Product-Led Growth (PLG), a term coined by now-pioneer Wes Bush, product management and customer-led product development are the lynchpin to SaaS business success.

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The Customer Satisfaction Survey: Best Questions And Examples In 2022

How badly do you want to know if your customers are truly satisfied with your services? So much you can taste it? If you’re like us, you must be pretty hungry then. Getting this qualitative data can be tricky. The success of every SaaS company lies in the hands of the consumer. A customer satisfaction survey is a lynchpin to developing a loyal, returning, and referring customer base.

This article details everything you need to know about the ins and outs of successful customer satisfaction surveys. 

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