Erste Group redefining digital customer experience with continuous feedback

As ​​76% of all bank interactions are online nowadays, create remarkable digital customer experience are not just buzzwords. It is the utmost important, revenue-correlated topic in FinTech.

Luckily for Erste Group, they’ve been focusing on customer experience since the very beginning. And today we have the honour to share their journey. In particular, how they listened to the voice of customers and turned that into features and UX improvements.

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Digital engagement trends for web design in 2021

Getting your customers and website visitors engaged with your product is a tall order. Did you ever think “if only we pull this product lever, they’ll start doing what we want”, only to find out you overdid it? Happens all the time, and we’ve got some furiously funny customer feedback to prove it. This is why nailing digital engagement for web and app design is crucial for more happy customers and visitors.

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User behavior analytics for SaaS: best tips and examples for 2021

User behavior analytics are part of the puzzle for a SaaS company’s success. They unlock the insights, both said and unsaid, by customers, and create better product decisions for customers over time.

Ever so often, a morning for a SaaS product manager could look like this: 

  1. Grab a stimulating morning beverage (I like coffee myself)
  2. Check the customer feedback received
  3. Monitor customer support tickets
  4. Look at the roadmap
  5. Dig deeper into heatmaps and user behavior analytics
  6. Align with colleagues on what to build next

All of this seems great on paper, but in practice, this gets tricky. Why? Did you ever find yourself in a “paralysis by analysis” situation? If so, there’s too much information to make sense of it, and now you’re blocked from moving forward.

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The Importance of Customer Feedback to Your SaaS Business: 9 Big Facts + 5 Proven Ways to Collect It!

Are you part of a SaaS company? You know better than anyone how challenging this can be. Especially because in critical moments, you rely on the importance of customer feedback to grow your profits. 

There are a multitude of SaaS businesses springing up, as businesses continue to become more digital.

The customer problems solved by these SaaS businesses are diverse, but for sure there is competition among them. Sometimes target audiences can overlap, thus making some brands address the same persona or team. 

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Feedback management on Usersnap: 10 dashboard tips to boost your collaboration

It’s not difficult to get feedback, it’s about what you do next – your feedback management approach decides if you’re truly listening to your customers. (And if collecting customer feedback is still the challenge for you, please read that blog post first.)

Usersnap’s dashboard is designed to help teams work through feedback faster and gain deeper insights on your customers. And thanks to our culture of eating our own dogfood, we have learned a lot from our customers and built some new features based on their feedback!

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25 Tools for Website, Mobile, and In-Product Feedback Widgets

Getting user feedback is key to SaaS product growth (or any company’s growth, for that matter). And a seemingly small thing like placing feedback widget on your website, in your mobile app, or in your digital product can go a long way.

Placed strategically, easy to spot, and asking the right question, it can help you improve your customer experience and ultimately your product roadmap.

Let’s look at some of the tools you can use to create the best feedback button for your website and application.

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Website Feedback: The Best Guide in 2021 (Questions, Types, and Tools)

Website feedback is the most important data point to focus on when you’re not sure why your product frustrates users, website bounce rates increase, or conversions are stagnant.

At some point along the way, all successful businesses come to understand that customer feedback becomes the momentum to more leads and (hopefully) revenue.

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Customer feedback survey examples to increase your engagement rates

If you’re sending generic customer feedback surveys, then you are wasting your time. Sorry to be rude. Your company is solving a specific need and problem, and it requires tailored questions and answers to get useful info to improve your organization and operation.

And if you’re trying to get customer feedback by sending looong customer surveys, then don’t expect a ton of feedback responses. Customers want your product to help them save time, not produce more work!

That’s why we are introducing mini-surveys. Customizable feedback forms that allow you to collect relevant and valuable product insights. You can send out the feedback survey via website pop-ups and emails to maximize the distribution.

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The Only Comparison List of Best Customer Feedback Tools You Need

Did you know that 73% of consumers state that customer experience is a crucial factor for determining whether to do business with a company or not? Additionally, 84% of companies that actively work on improving the customer experience using customer feedback tools see increased revenue as a result of their efforts.

This is where a customer feedback tool can help.

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Voice of the customer: the best VoC guide (UPDATED 2021!)

As a product manager or a SaaS company owner, what is your main drive in building new products? What impacts your decision-making process? Do you consider customer feedback as well as the voice of customer (VoC) techniques?

Should the voice of the customer influence product development?

In this article you will find out why incorporating the voice of customers to your strategies can bring your business success. Ready to rock?

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