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  • How to Create a B2B Ideal Customer Profile (ICP) with Examples of Research from Leah Tharin

    How to Create a B2B Ideal Customer Profile (ICP) with Examples of Research from Leah Tharin

    Imagine fishing without bait. You might get lucky, but most of the time, you’ll be staring at the water, hoping for something to bite… That’s what B2B marketing and product development looks like without a well-defined Ideal Customer Profile (ICP): directionless, inefficient, and expensive. To help you stop casting wide nets and start reeling in…

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