Measuring Customer Experience: 7 Great Reasons To Do It!

There’s no doubt: today, news spreads faster with more virality than the time I took to write this! That is why measuring customer experience has become very important.

The advancement of technology is why most leaders emphasize website customer experience as the backbone of business success.

For any business, small or large, every customer is an asset, without which companies would have no business at all.

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Fundamentals to set up your User Acceptance Testing workflow

In the last couple of weeks, we’ve given you a deeper look into the world of User Acceptance Testing. And over this period of time, we have received questions on a User Acceptance Testing workflow and process that works.

It’s quite a special topic for us too, since our bug tracking & testing software is used by a variety of people and companies helping them in their User Acceptance Testing efforts.

In today’s blog post I’d like to show you what the actual User Acceptance Testing workflow looks like. From planning to executing and to analyzing your UAT efforts.

Let’s get started. Continue Reading “Fundamentals to set up your User Acceptance Testing workflow”

User Screen Recording: Solving Customer Feedback Errors, Circa 2021

I wish I could just send a user screen recording video.

Please delete this sentence from your vocabulary. Because we’ve heard your wish loud and clear, and we’re excited to announce Usersnap is your wholesome user screen recording feedback tool. 

Are you also asking “How do I record a user session?”

You can now see the entire flow of your users’ issues and save time in clarifying the steps of troubleshooting. Plus, your customers also save time in explaining what their screenshot means. Win-win.

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Customer Experience Manager Vs Customer Support: Why You Need Both?

You’re probably already aware that customer experience manager and customer support are important for digital companies.

However, SaaS, software, and e-commerce companies have a slightly different, additional challenge on their hands. Your potential customers can easily research and even test-drive all of their options before purchase. Sounds like a challenge to you? Then let’s jump in.

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10 Ways to Utilize Customer Advocacy for your SaaS

No matter what type of business you’re in, you will interact with customers. They are, after all, the foundation of your business; without them you’d have no business at all. Putting a heavy focus on customer needs will help you in many ways, one of which is to create strong customer advocacy.

Let’s discuss what customer advocacy is all about. Ready?

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6 Ways to Collect Product Feedback from Web Customers

You’ve just launched your new product or you just finished building a new website, and now you wonder what your customers think about those changes. You need product feedback, but can’t get it yet. We know the struggle.

Also, can customer feedback really provide insights to improve your product?

Let’s see 6 ways you can approach this challenge.
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How to Build a Customer Community in 2021

Customer Community - Customer communities for Dummies by Wendy LeaProbably the most sensible way to leverage screenshot functionality is in building a customer community. Social media best practice is moving toward proactively managed enterprise communities that benefit from many of the features of traditional, consumer social media (and also enjoy many enhancements).

Consumers appreciate your Facebook page, and might be willing to hit ‘like’ every now and then, but they don’t always appreciate discussions from their brand of dish soap popping up on their private wall.

A managed customer community is proven to lower customer support costs. Customers develop a large repository of FAQ and support material that is easily managed and analyzed through a platform such as Get Satisfaction.

An excellent primer in customer community building was written by Get Satisfaction’s CEO, Wendy Lea, who has been a great advocate for the evolution of enterprise social media away from the fuzzy metrics of the FB page, and toward active, managed communities with a measurable impact on ROI. Continue Reading “How to Build a Customer Community in 2021”

Why great customer support is more than a nice-to-have strategy!

In the old days, simple customer support was something most companies sucked at. But times changed and so has customer support. A lot of businesses now take customer support as a service and an important part of their business operations.

In this blog post, I’ll show you numerous steps for providing the best customer support available. Bring your customer support to the next level, and your business too.

Continue Reading “Why great customer support is more than a nice-to-have strategy!”