Category: Customer Feedback & Experience

Why is customer feedback important? How to improve customer satisfaction? What can be measured beyond NPS? There’s an ocean of questions, and here’s your treasure chest.

How To Use Jira Product Discovery in 4 Steps

With an outcome-based discovery approach, Jira Product Discovery (JPD) equips teams to prioritize topics that deliver tangible value, ensuring that they are not just ticking off items on a to-do list but truly contributing to the product’s success. 

Unlike Jira Software, which is adept at tracking and managing development tasks, JPD fosters stakeholder alignment and strategic planning.

This capability is pivotal in averting the “feature factory” phenomenon; as Tanguy Crusson, Head of JPD, says, “Roadmaps should focus on why and not just what and when.”

For those new to the platform, we want to offer our real example of using Jira Product Discovery over the past quarters as guidance on maximizing the benefits of this powerful tool.

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What is the CIRCLES method? Examples and Alternatives from Senior PM

Imagine stepping into the world of product management with a product vision, secret formula and one particular feature that the industry’s luminaries use to transform raw ideas into gold consistently.

That formula exists, and it’s called the CIRCLES method.

Ready to see your ideas soar? Let’s unravel the magic of CIRCLES together.

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9 Customer Engagement Strategies: A Journey Through Support and Success

In the bustling streets of the digital landscape, customer engagement isn’t just a mere handshake; it’s a warm hug that leaves an everlasting impression. 

The magic key can lead you to the treasure chest of conversions and a community of jubilant customers. 

Ready for a fascinating adventure through the bustling boulevards of customer support and success?  

Pack your bags as we introduce you to tools like Intercom and Usersnap that helped pave the path to a holistic approach when it comes to the best customer engagement marketing strategy.

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Closed-loop feedback: The Best Ways to Use NPS

Ever started collecting customer feedback, but couldn’t make it actionable in the end? Sounds all too familiar to us, which is why we learned over time how to close the customer feedback loop properly.

The customer feedback loop allows you to implement change according to what your customers have to say. This is one of the best ways to improve your company in an efficient and meaningful way. 

More specifically, a closed feedback loop is when you follow up with the customers and show them how their opinions have impacted your business decisions. This shows them that they’re valued by your business, which in turn can mean more conversions and long-term sustainability for you.

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Google’s HEART Framework: Crafting Remarkable User Experiences ( UX )

In the competitive landscape of product management, prioritizing user satisfaction and engagement is pivotal.

Understanding User Experience (UX) is a cornerstone, making UX measurement crucial. Quantifying user interactions and analyzing engagement provide insights necessary for informed decisions, enhanced competitiveness, and superior product development.

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An interview with John Kotowski on product pricing surveys: pricing research is not just “how much are you willing to pay”

You either have a million questions that you don’t know how to arrange on your product pricing survey, or your mind is blank and you don’t know where to start. Well, monetizing your product is a pretty complex topic and many companies, in fear of going down a rabbit hole, tend to keep their distance from adapting and changing their prices. 

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