Close the Feedback Loop: Why Negative Customer Feedback is Most Important.

Customer Feedback Loop is the process of enhancement for your products and services based on the feedback customers give you.

It allows you to implement change according to what your customers have to say. This is one of the best ways to improve your company in an efficient and meaningful way. 

And a Closed Feedback Loop is when you follow up with the customers and show them how their opinions impact your business decisions. Which, in turn, can mean more conversions and long-term sustainability for you.

But for many companies, the struggles lies in how to gather customer feedback? And moreover, how to translate the data into actions?

Here is a step-by-step guide on how to establish an effective Feedback Loop and how to manage negative customer feedback and close the feedback loop.

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Voice of Customer: Why VoC should lead your product development process

As a product manager or a SaaS company owner, what is your main drive in building new products? What impacts your decision-making process?

Do you consider customer feedback?

Should the Voice of Customer influence product development?

In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle.

You may have realized how customer feedback has become a huge focus in recent years. It is the most important factor in delivering exceptional user experience. 

In this article you will find out why incorporating the voice of customers to your strategies can bring your business success.

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10 Effective Ways of Collecting Customer Feedback

Collecting customer feedback is important. But customers have short attention spans.

So, how do you overcome this hurdle and get this extremely valuable customer feedback?

By creating an easy and seamless experience.

There are many options for you to choose in collecting customer feedback. The list below provides short yet comprehensive descriptions for each one.

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How to Fix Customer Feedback Failure – 9 Tips

Failure. It’s an inevitable human experience. We will all fail occasionally. But when a business fails in any key area, the results can impact its success.

And what makes a business successful? Customers making purchases. And what keeps customers making purchases? Satisfaction with your products or services and, of course, your relationships with them. The question then becomes how you determine the satisfaction level of your customers.

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How to design positive user experiences?

More and more brands are designing their products for positive emotions. The reason for this is simple: While brands used to ask questions like “Does this application work?” or even “Does this product work for you?”, there is one more pressing question at work when it comes to user experience. The question is: “How does our product make you feel?”

Positive associations are what makes users coming back, and brands are recognizing and designing for positive emotions.

In this article, we are exploring some ways to design positive user experiences.

Happy reading!!

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Customer-Driven Product Development: Taking the Jobs-to-Be-Done Approach

Errors typically happen when things aren’t planned carefully enough, or when entrepreneurs are overwhelmed by the product development process.

With the right mindset and framework at hand, companies can do more than just launch products. They can create solutions to real challenges that users have.
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eBook – How to Build Products Users Love (with Trello, Prezi, Automattic, etc)

When building a product one often wants to provide a solution to a real problem. But that is rarely sufficient to develop an enjoyable product which users can’t stop thinking about.

Here is where user testing comes in. By involving users in the product development process, companies can incorporate feedback in every product development stage.

In this article, we want to give you an introduction on what user testing is and why it is necessary. For an in-depth exploration of the topic, please see our ebook on “How to build products users love”. Happy reading!

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Welcome: How to Create a Successful User Onboarding Experience

When you’ve created a piece of software and follow the SaaS model, you will most likely be offering a free trial to your users. During this trial, your users can test the product and decide if they needs it.

And that is the hard part. You have to show the user why he or she needs your product – how does your product add value and that its usability is easy and pleasant.

We, as a SaaS company that has implemented and iterated user onboarding journies multiple times thoughout the years, want to share some tips about how to make a good impression and create an outstanding user onboarding experience.

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5 Tips for Successful User Onboarding

A few weeks ago, we published a blog post introducing different methods of on boarding. Due to the positive feedback, we decided to go back and write another blog post on this topic. A lot of users only sign up for an application but never actually end up using it.

How do you convince more users to activate the application? How do you turn sign-ups into active users?

Today we want to share 5 tips about how to create a successful user on boarding experience. Let’s go!
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How to Incorporate Customer Feedback in the Product Development Process

Teaming up with customers to accelerate R&D has become a common practice in many industries. An additional effect is that by consulting consumers in the product development phase, companies are able to meet their expectations. By doing so, companies save the time and resources that would otherwise be spent on developing rarely or never used features.

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