CX Manager Vs Customer Support: Why You Need Both?

You’re probably already aware that customer experience manager and customer support are important for digital companies.

However, SaaS, software, and e-commerce companies have a slightly different, additional challenge on their hands. Your potential customers can easily research and even test-drive all of their options before purchase. Sounds like a challenge to you? Then let’s jump in.

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10 Ways to Utilize Customer Advocacy for your SaaS

No matter what type of business you’re in, you will interact with customers. They are, after all, the foundation of your business; without them you’d have no business at all. Putting a heavy focus on customer needs will help you in many ways, one of which is to create strong customer advocacy.

Let’s discuss what customer advocacy is all about. Ready?

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6 Ways to Collect Product Feedback from Web Customers

You’ve just launched your new product or you just finished building a new website, and now you wonder what your customers think about those changes. You need product feedback, but can’t get it yet. We know the struggle.

Also, can customer feedback really provide insights to improve your product?

Let’s see 6 ways you can approach this challenge.
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How to Build a Customer Community in 2021

Customer Community - Customer communities for Dummies by Wendy LeaProbably the most sensible way to leverage screenshot functionality is in building a customer community. Social media best practice is moving toward proactively managed enterprise communities that benefit from many of the features of traditional, consumer social media (and also enjoy many enhancements).

Consumers appreciate your Facebook page, and might be willing to hit ‘like’ every now and then, but they don’t always appreciate discussions from their brand of dish soap popping up on their private wall.

A managed customer community is proven to lower customer support costs. Customers develop a large repository of FAQ and support material that is easily managed and analyzed through a platform such as Get Satisfaction.

An excellent primer in customer community building was written by Get Satisfaction’s CEO, Wendy Lea, who has been a great advocate for the evolution of enterprise social media away from the fuzzy metrics of the FB page, and toward active, managed communities with a measurable impact on ROI. Continue Reading “How to Build a Customer Community in 2021”

Why great customer support is more than a nice-to-have strategy!

In the old days, simple customer support was something most companies sucked at. But times changed and so has customer support. A lot of businesses now take customer support as a service and an important part of their business operations.

In this blog post, I’ll show you numerous steps for providing the best customer support available. Bring your customer support to the next level, and your business too.

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Best Customer Experience Strategy for Small Business in 6 Steps

Many small businesses fall short because they overlook the importance of a customer experience strategy.

If you are unfamiliar with the term, businesses undertake a CX strategy to address a customer’s holistic perception of the business after they interact. In this article, we’ll dive into some proven methods for boosting the CX of your SME.

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5 Ways to Test and Improve Customer Experience on the Website

Developing your website and building the customer experience can be a lot of trouble, especially at the early stages. You roll out the product, but the engagement rates are far lower than you expected. The worst thing is you don’t know why and need a way to increase the website customer experience.

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Why Measuring Customer Experience Matters: Here are 7 Big Reasons

There’s no doubt: today, news spreads faster with more virality than the time I took to write this! That is why measuring customer experience has become very important.

The advancement of technology is why most leaders emphasize website customer experience as the backbone of business success.

For any business, small or large, every customer is an asset, without which companies would have no business at all.

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