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6 Secrets of Improving Customer Experience with Customer Centric Copywriting

Why do brands compete to shout “customer centric”? Today, customers want more from brands.  

They look beyond the products and, recently, the focus on customer experience has become more accentuated.

Writing catchy copies for your marketing campaigns to grab the attention of your consumers is definitely important. But many marketers have forgotten about writing copies to show customer centricity and improve customer experience.

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How To Elevate Your Online Customer Service With Screenshots And Annotations

72% of customers blame poor customer service as the reason for having to explain their issue multiple times.

But, as a customer service agent or the feedback receiver, you know customers are sometimes just as guilty. They are often the ones who do not describe their problems accurately and can waste your time.

So, how can you overcome miscommunication and improve efficiency? How do you shorten the tedious back-and-forth cycle in clarifying technical issues?

This article has got you covered.

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10 Ways to Utilize Customer Advocacy in Your Business

No matter what type of business you’re in, you have to deal with customers.

They are, after all, the foundation of your business, without which you would have no business at all. Putting a heavy focus on customer needs will help you in many ways, one of which is to create strong customer advocacy.

According to Harvard Business School Press, just a 12% increase in customer advocacy can bring 200% growth in revenue for companies.

So how do you build up customer advocacy? How do you use it to its full potential?

Here are 10 ways to use customer advocacy in your business, Let’s go.

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5 Reasons to Start Collecting Customer Churn Feedback

Every company wants to provide a product that continues to make customers happy and meet their needs. This will provide a strong rate of customer retention and allow the company to continue to grow.

To do this, customer churn must be reduced.

But, first, you need to know exactly why they churn. Taking the time to dive into customer churn feedback will save not only money but also time invested in acquiring new customers. According to Forrester Research, it costs 5 times more to acquire new customers than it does to retain your existing clients.

Like most companies we wanted to increase our retention rate and one way to understand what customers did not like about our product or experience was to ask them why they left.

So that’s what we did. The churn feedback helped us decide what we should build next to keep our customers happy and even to iterate on our business strategy.

Let’s talk about our process and how you can implement it in your business too.

“When customers share their story, they’re not just sharing pain points. They’re actually teaching you how to make your product, service, and business better.”Kristin Smaby

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How E-Commerce Improves Customer Experience with NPS to Drive Sales

Your customers are your lifeline, you know that.

But how much do you take into consideration how they actually feel about your brand?

You might think all your customers are perfectly happy. After all, your business generates sales, right?

Turns out, without actually speaking to your customers, you can’t truly know how they feel about you, your products or your business.

And, when you’re armed with that knowledge? You can grow your business and earn loyal customers.

In this post, we’re going to cover:

  1. NPS: A closer look at one of the most effective metrics to track if you want to build advocates for your business
  2. Why you can’t only focus on NPS alone
  3. How your NPS ties into your overall customer experience

Let’s go.

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Close the Feedback Loop: Why Negative Customer Feedback is Most Important

The Customer Feedback Loop is a process of enhancement for your products and services based on the feedback customers give you.

It allows you to implement change according to what your customers have to say. This is one of the best ways to improve your company in an efficient and meaningful way. 

More specifically, a Closed Feedback Loop is when you follow up with the customers and show them how their opinions have impacted your business decisions. This shows them that they’re valued by your business, which in turn can mean more conversions and long-term sustainability for you.

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Voice of Customer: Why VoC should lead your product development process

As a product manager or a SaaS company owner, what is your main drive in building new products? What impacts your decision-making process?

Do you consider customer feedback?

Should the Voice of Customer influence product development?

In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle.

You may have realized how customer feedback has become a huge focus in recent years. It is the most important factor in delivering exceptional user experience. 

In this article you will find out why incorporating the voice of customers to your strategies can bring your business success.

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10 Effective Ways of Collecting Customer Feedback

Collecting customer feedback is important. But customers have short attention spans.

So, how do you overcome this hurdle and get this extremely valuable customer feedback?

By creating an easy and seamless experience.

There are many options for you to choose in collecting customer feedback. The list below provides short yet comprehensive descriptions for each one.

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How to Fix Customer Feedback Failure – 9 Tips

Failure. It’s an inevitable human experience. We will all fail occasionally. But when a business fails in any key area, the results can impact its success.

And what makes a business successful? Customers making purchases. And what keeps customers making purchases? Satisfaction with your products or services and, of course, your relationships with them. The question then becomes how you determine the satisfaction level of your customers.

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How to design positive user experiences?

More and more brands are designing their products for positive emotions. The reason for this is simple: While brands used to ask questions like “Does this application work?” or even “Does this product work for you?”, there is one more pressing question at work when it comes to user experience. The question is: “How does our product make you feel?”

Positive associations are what makes users coming back, and brands are recognizing and designing for positive emotions.

In this article, we are exploring some ways to design positive user experiences.

Happy reading!!

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