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Customer-Driven Product Development: Taking the Jobs-to-Be-Done Approach

Errors typically happen when things aren’t planned carefully enough, or when entrepreneurs are overwhelmed by the product development process.

With the right mindset and framework at hand, companies can do more than just launch products. They can create solutions to real challenges that users have.
Continue Reading “Customer-Driven Product Development: Taking the Jobs-to-Be-Done Approach”

eBook – How to Build Products Users Love (with Trello, Prezi, Automattic, etc)

When building a product one often wants to provide a solution to a real problem. But that is rarely sufficient to develop an enjoyable product which users can’t stop thinking about.

Here is where user testing comes in. By involving users in the product development process, companies can incorporate feedback in every product development stage.

In this article, we want to give you an introduction on what user testing is and why it is necessary. For an in-depth exploration of the topic, please see our ebook on “How to build products users love”. Happy reading!

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Welcome: How to Create a Successful User Onboarding Experience

When you’ve created a piece of software and follow the SaaS model, you will most likely be offering a free trial to your users. During this trial, your users can test the product and decide if they needs it.

And that is the hard part. You have to show the user why he or she needs your product – how does your product add value and that its usability is easy and pleasant.

We, as a SaaS company that has implemented and iterated user onboarding journies multiple times thoughout the years, want to share some tips about how to make a good impression and create an outstanding user onboarding experience.

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5 Tips for Successful User Onboarding

A few weeks ago, we published a blog post introducing different methods of on boarding. Due to the positive feedback, we decided to go back and write another blog post on this topic. A lot of users only sign up for an application but never actually end up using it.

How do you convince more users to activate the application? How do you turn sign-ups into active users?

Today we want to share 5 tips about how to create a successful user on boarding experience. Let’s go!
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How to Incorporate Customer Feedback in the Product Development Process

Teaming up with customers to accelerate R&D has become a common practice in many industries. An additional effect is that by consulting consumers in the product development phase, companies are able to meet their expectations. By doing so, companies save the time and resources that would otherwise be spent on developing rarely or never used features.

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Is Email the best customer support channel?

A lot has been written on how companies can grow their business through customer success. The terms “customer success” or “customer experience” seem to be the new buzzwords in the growth-driven tech world.

These discussions are great, and we at Usersnap believe that customer support and customer success are important factors when it comes to business success.

However, I do believe that some basic and core questions remain unanswered. And one of these questions is this:

Is email still the best customer support channel?
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6 Ways for Web Product Managers to Collect Customer Feedback

You’ve just launched your new product or you just finished building a new website, and now you wonder what your customers think about those changes.

How do you collect customer feedback in the best way possible to answer your questions?

Can customer feedback really provide insights to improve your product?

Let’s see 6 ways you can approach it.
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What it takes to win with customer experience management

Customer service is important. Super important. If you underestimate the importance of excellent customer service, chances are somewhat slim to win your customers as your most important influencers.

In this blog post, you’ll find everything you need to know about customer experience and why it truly matters for your business.

So better let’s get started.

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How to use Usersnap as your main customer support software

A couple of days ago, a customer asked us if we know of any great customer support tool which works similar as Usersnap does for bug tracking. But just for customer support.

Here’s the good news.

We all know that Usersnap is your best visual feedback and bug tracking tool during development but did you also know that Usersnap can be the best customer support tool for you as well?

Here’s everything you need to know.
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6 proven ways to boost customer happiness

Finding bugs in your product is part for your customer’s journey. A stable product means happier users and less user tension. But there’s more to making customers happy than having a bug-free product. This is where customer success comes in.

The term customer success was coined only in recent years but it is already big with SaaS companies in the Valley. The idea is that making sure your customers are successful ensures a higher customer LTV (Lifetime Value), reduces churn and boosts your NPS (Net Promoter Score).

At Server Density, we think about customer success a lot. Here are 6 things we do to ensure our customers are happy and making the most of our product.

Continue Reading “6 proven ways to boost customer happiness”

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