Category: Customer Feedback & Experience

Why is customer feedback important? How to improve customer satisfaction? What can be measured beyond NPS? There’s an ocean of questions, and here’s your treasure chest.

How To Maximize Efficiency With Azure DevOps Workflows

As a product manager, I’ve firsthand witnessed the transformative impact of Azure DevOps in driving product development and project success. My role often revolves around optimizing processes, fostering team & customer collaboration, and pushing for efficiency, all while keeping up with the brisk pace of software development.

Azure DevOps has been instrumental in managing projects effectively and elevating our team’s performance.

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Skip Logic & Conditional Surveys

Skip logic isn’t just a smart survey feature—it’s a game-changer for how you gather customer feedback across the Product Development Lifecycle (PDLC). By using branching logic to guide respondents through relevant questions (and skip the ones that don’t apply), you create a smoother experience for your customers and gain cleaner, more actionable data in return.

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16 Best Enterprise Feedback Management (EFM) Software

In today’s market, product managers and CPOs can access a wide range of Enterprise Feedback Management (EFM) software tools.

However, selecting the right tool can be daunting as it should match the company’s objectives, integrate seamlessly with existing systems, and provide robust analytics. 

Practical enterprise feedback management software tools do more than collect feedback, much like dedicated feedback analytics software, they help businesses identify areas for improvement, evaluate customer satisfaction levels, and make adequate adjustments to their products or services. 

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Customer Feedback Guide: Top Collection & Growth Strategies

There are two reactions to receiving customer feedback: “yippie!” or “ouch…” And while we can’t guarantee you 100% positive feedback, we do have some proven strategies and tactics to help you join that 84% of digital companies that prioritized working on customer experience and recorded an increase in revenue.

So how do you get customer feedback and accelerate growth? There are a lot of details, so let’s give you a quick outline so you can navigate as you please.

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How to Capture or Record Video from Website for Feedback [Tips & Tools]

To capture video from a URL, open the page in your browser and record it with a screen recorder. Use the built-in tools (Shift + Command + 5 on a Mac, Xbox Game Bar on Windows), a browser extension such as Loom or Screencastify, or OBS Studio for longer recordings. If you want your own users to send you a recording of a problem on your site, an in-page widget such as Usersnap does it without any install.

If you run support for a web product, this is probably how users report a problem today:

They find your “support@email” and write something vague, like: “My web page loads funny and slow.”

You ask for more details; they reply in a few days. After three or four back-and-forths, the culprit turns out to be the customer’s buggy add-on.

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Iterative Product Development Process With Examples

It is September 23, 1999.

A day marked by a mix of anticipation and apprehension in the world of space exploration. NASA’s robotic space probe, launched to study Mars’ atmosphere and climate, is set to enter orbit around the Red Planet. 

The Mars Climate Orbiter mission, costing $327.6 million, would help gain a significant step in our understanding of Mars.

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Collecting feedback using 1 to 5 rating scale surveys

Ever wondered why the humble 1 to 5 rating scale is a secret weapon for Product Managers (PMs)?

Marty Cagan, in his book Inspired: How To Create Products Customers Love, highlights customer surveys as a key tool for understanding user needs and guiding product decisions. But ratings and feedback don’t just inform—they shape every stage of the Product Development Lifecycle (PDLC).

The beauty of a 1 to 5 scale lies in its universal appeal—whether in digital products or physical experiences, it provides structured, actionable insights that teams can use to:

✅ Validate product ideas before development.
✅ Identify pain points to refine UX.
✅ Measure impact across product iterations.

💡 By integrating real-time feedback into the PDLC, businesses can move beyond assumptions and build products that truly meet user needs.

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Exit Surveys: Examples & Questions To Ask For Churn Reduction

Why isn’t every SaaS business carrying exit surveys when their users cancel?

Whether you call them cancellation surveys, churn surveys, or exit surveys, these are simple tools anyone can use.

When used well they will cut your churn, improve user experience (UX), and increase the likelihood that ex-users become customers again in the future. 

In the course of this blog, we’ll explain what exit surveys are, why they matter, what the best questions to ask are, ways to cut churn using exit surveys, and how to put one together for yourself.

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