How Tango incorporated user feedback from early-adopters to achieve hyper growth

September 2021 was a spectacular month: Tango was voted #1 Product of the Week on Product Hunt (and later on got recognized as Product of the Year) and acquired more than 10,000 early adopters! It was also the month they started collecting customer feedback with Usersnap. That leads us to this story!

Product of the Year! - Tango Product Hunt

Now, as they say: shall we tango?

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Chief Product Officer: Their Superpowers and Role in SaaS Growth!

Ever wonder what a chief product officer is up to? Maybe you want to become one yourself one day! Well, the CPO position has certainly grown and evolved over time.

In short, the CPO oversees all aspects of a product’s vision, design, and development. They are essential in creating a robust and helpful product that fills a void in the market while addressing customer feedback. However, their (and all product team members’) superpowers and role in SaaS growth is invaluable! In this article, we’ll detail to you all the things you need to know about the CPO, their superpowers, and role within an organization!

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Voice of the customer: the best VoC guide (UPDATED 2024!)

As a product manager or a SaaS company owner, what is your main drive in building new products? What impacts your decision-making process? Do you consider customer feedback as well as the voice of the customer (VoC) techniques?

Should the voice of the customer influence product development?

In this article you will find out why incorporating the voice of customers into your strategies can bring your business success. Ready to rock?

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Collecting Customer Feedback: Save Time Doing It + 10 Best Ways to Snag It

If you’re a product manager or anyone collecting customer feedback for your company, maybe you never realized how backbreaking it actually is. With the right tool stack and workflow, you can get to the customer problem quicker. By doing so, you can focus your time on actually fulfilling their needs. As a small SaaS with a big punch, Usersnap knows the drill.

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The Most Effective Voice Of The Customer Survey To Use Today

You may be asking, what is the voice of the customer (VoC), and how can I use a voice of customer survey to improve my SaaS business? No, it isn’t a cacophony of customers randomly speaking like Revolution 9 on the Beatles White Album.

However, if you can’t make sense of the voice of the customer survey results, it will feel like that.

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Measuring Customer Experience: 7 Great Reasons To Do It!

There’s no doubt: today, news spreads faster with more virality than the time I took to write this! That is why measuring customer experience has become very important.

The advancement of technology is why most leaders emphasize website customer experience as the backbone of business success.

For any business, small or large, every customer is an asset, without which companies would have no business at all.

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Customer Feedback System: How to Build One That Grows Your Company in 2024

Ever found yourself getting loads of feedback, but didn’t have the customer feedback system in place to do something with it all? Not only is it a mess for you, but it can also let your customers down when you don’t do something about their feedback.

This is why when you’ve got a rock-solid customer feedback system in place, you’re ready to meet customer expectations.

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How Does A SaaS Product Owner vs Product Manager Actually Differ?

The scaling SaaS company often have to find out through practice what the difference is between a product owner vs product manager. Both roles are big players within an agile team (or scrum team) of a business.

For a mooning SaaS company with a medium-sized, sturdy ship in the middle of the thunderous ocean, the difference sometimes feels hazy. In the end, they are two separate roles with different goals. This is what we’re tackling in this piece. Hope you’re ready for it!

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A Positive Customer Survey for More Referrals? The Supreme Guide

How often are you as a potential customer looking for a tool to help get your job done better? What do you do to start comparing tools? Maybe you hit a quick search for that tool + search query “comparison”. Then, you read a customer survey or two and some customer reviews about the product in question.

Now put your business hat on: don’t you think your potential customers are doing the same thing for your SaaS? What can you do to get better customer feedback, and leverage that into amazing customer referrals that drive business leads and customer growth? 

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