How Google Conducts User Research to Ensure Customer Loyalty

Google’s tech alone didn’t build them into a top company, User Research matters too!

Creatively exploring market preferences is critical for success. Google first gained an initial foothold and held onto it through such evaluations. Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result.

Imagine, for a moment, Google was a condominium with over two billion residents. Do these residents want identical floor plans, fixtures, etc? Definitely not!

Instead, research first helped Google emphasize user personalization. Critical for their expansion, doing so also established current tech trends.

Keep reading for info on Google’s current user research. We will cover study templates, focuses, and trajectory among other facets.

Continue Reading “How Google Conducts User Research to Ensure Customer Loyalty”

Improving the UX of Progress Indicators and Feedback Notifications

Visibility of system status is one of the most important rules of UI/UX design. The goal behind this rule is pretty obvious — to minimize user tension you should provide feedback to the user about what is happening with the app within a reasonable amount of time. Don’t keep the users guessing — tell the user what’s happening. And one of the most common forms of such feedback is a progress indicator.

In this article, we’ll give you an overview of the main types of progress indicators and the use cases for them.

Continue Reading “Improving the UX of Progress Indicators and Feedback Notifications”

5 Ways to Test and Improve Website Customer Experience

Developing your website and a building the customer experience can be a lot of trouble, especially at early stages. You roll out the product, but the engagement rates are far lower than you expected. The worst thing is you don’t know why.

Any product, whether it’s a website or a service, needs testing to perfect it. This includes gathering information on performance as well as the opinions of those who use the product.

Negative feedback from your customers is arguably more important than the positive. It feels nice to see a high NPS score, but if you’re not getting the negative feedback, your customers’ friends are getting it.

Here’re 5 tips we observed from our customers on how test, measure and improve customer experience (CX) for websites or applications. 

Continue Reading “5 Ways to Test and Improve Website Customer Experience”

Subscribe NL -->