Developing your website and a building the customer experience can be a lot of trouble, especially at early stages. You roll out the product, but the engagement rates are far lower than you expected. The worst thing is you don’t know why.Continue Reading “5 Ways to Test and Improve Website Customer Experience” →
Visibility of system status is one of the most important rules of UI/UX design. The goal behind this rule is pretty obvious — to minimize user tension you should provide feedback to the user about what is happening with the app within a reasonable amount of time. Don’t keep the users guessing — tell the user what’s happening. And one of the most common forms of such feedback is a progress indicator.
In this article, we’ll give you an overview of the main types of progress indicators and the use cases for them.
Google’s tech alone didn’t build them into a top company, User Research matters too!
Creatively exploring market preferences is critical for success. Google first gained an initial foothold and held onto it through such evaluations. Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result.
Imagine, for a moment, Google was a condominium with over two billion residents. Do these residents want identical floor plans, fixtures, etc? Definitely not!
Instead, research first helped Google emphasize user personalization. Critical for their expansion, doing so also established current tech trends.
Keep reading for info on Google’s current user research. We will cover study templates, focuses, and trajectory among other facets.