35 Digital Marketing Tools for Digital Agencies in 2021

It doesn’t matter if you are a solopreneur digital marketer, a freelancer or work in a huge digital marketing agency. Digital marketing tools are a way to gain a competitive edge.

We put together a list of 30+ tools that will help you to satisfy your customers, automate repetitive tasks and give you a better insight into how users are interacting with your customers’ product. Continue Reading “35 Digital Marketing Tools for Digital Agencies in 2021”

7 Tips On How to Become a Full Stack Developer!

When you’re starting out, going to university or starting to work in your first full-time job, you feel like you can handle anything. You want to be a good developer, so you want to go full stack.

What’s that exactly? Well, bring together all the books relevant to information technology and bundle them together. That tower of information is what you’d call a full stack 😉

So, once you realize that, ambitious as you are, you know deep down that it’s probably a pipe dream. Or is it?
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How to design trust, and bake it into your software

If you’re looking to develop a new application or a website, you may not have given much thought to making it look and feel trustworthy to your potential users. Their design trust is crucial to improving adoption, usage, and retention rates.

But trust me (pun intended) it’s important.

A well-trusted, well-reviewed website or app will draw new, repeat users and boost your online presence, business, and reputation.

So how can developers and designers create and design trust?

This article focuses on elements and techniques which will enable you and your website or app to gain the trust of your users. Continue Reading “How to design trust, and bake it into your software”

7 Reasons Why Developers Need To Embrace UX Design

Did you know that technical issues are the number one reason people delete apps off their phones? That’s right! More than 90% of the downloaded apps are deleted after one use.

Similarly, 88% of users don’t return to a website after bad user experience.

This is why UX matters. These days users expect remarkable experiences every time they interact with an app, products, support, or a website and in case they don’t get it, you may never have a second chance with them. 

So what’s a developer to do? 

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Testing Product Names for SaaS: How to Choose Names for New Features

Having a great SaaS name places you in a great location on this map, closer to your target customers and farther away from your competitors, which is exactly what your unique brand needs. But testing product names is an important process that many might see as futile.

Choosing the best name for your SaaS product can delicately position your brand to customers by understanding their needs and appealing to their emotions while communicating your brand values. Basically, the best SaaS name understands and speaks the customer’s language based on their customer feedback, and if you’re not sure how to do that, then keep reading!

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Track feature requests & read customer feedback on Slack: what we do at Usersnap

Tracking feature requests from customers is a blessing, and also a nightmare for Product Managers. You want to know the needs and new ideas from your customers. So you love hopping onto different pages to hunt them down, hitting F5 to refresh the list every hour. I’m only kidding.

We at Usersnap believe the voice of customers should be the driver of product development. And our Slack integration 2.0 allows you to track customer requests timely in a streamlined fashion. 

Continue Reading “Track feature requests & read customer feedback on Slack: what we do at Usersnap”

Top 7 Translation Management Tools for Software Builders

As a business, we’re regularly trying new products and tools to help us with our software development.

Especially when building customer-centric products, the software text matters. Providing software in our customer’s native language impacts the user experience a lot. 

Therefore, we evaluated different platforms for software localization and wanted to share some of our findings.

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Software localization pro tip from Content Snare: get an onsite feedback management tool

How does a team under 10 people pull off software localization in over 60 countries?

Well, it requires super talented and enthusiastic people. And also having a super easy-to-use feedback reporting tool for power users to send in screenshots of translation issues comes in handy as well!

Continue Reading “Software localization pro tip from Content Snare: get an onsite feedback management tool”

GitLab vs GitHub: Key differences & similarities

Version Control repository management services are a key component in the software development workflow. In the last few years, there’s been much debate about GitLab vs GitHub, as they positioned themselves as handy assistants for developers, particularly when working in large teams.

With the latest release of GitLab 10.0, GitLab took a major leap forward from code management, to deployment and monitoring. GitLab calls it Complete DevOps. They aim for the entire software development, deployment, and DevOps market.

That means when talking about the differences and similarities of GitLab vs GitHub, we need to look beyond code repositories and take a look at the entire process.

Ready?

Continue Reading “GitLab vs GitHub: Key differences & similarities”