Category: Website Development & Feedback

As someone making a living in the startup world, one can not have missed the rise of A/B tests, greatly boosted by Eric Ries’ book The Lean Startup.

But what is this A/B testing all about? And how do you make sure you get a data-driven approach to product development right for your website or web application?

What is A/B testing?

A/B testing requires to have two different versions of a page, one being your current version, and the other is the version you want to change the page to. Every A/B experiment starts with a little hypothesis. For instance: in order to drive more traffic towards our signup page we need a friendly green button, instead of the blue one we have currently. To research and justify your changes, you route half your visitors to the first page and half to the second. Next, you monitor how many of the visitors perform the desired action (like sign up for your service) on each page, and you calculate the conversion rate for the old and new page. The page with the highest conversion rate is probably the one you should use.

Continue Reading “The dos and don’ts in A/B testing” →

Adrian Smith is a self-employed software architecture and performance consultant currently working on a platform for HR departments that implements quite a few special features. Adrian decided to use Usersnap for this project, to gather specific feedback from his client during the development process.

“We’re using Usersnap on our dev server as the site isn’t live yet. It helps my client to point out and describe what he’d like to see improved. I like this way of receiving feedback. He can highlight areas of the screen etc., i.e. he can really visually say what’s wrong. Which is of course way better than writing an email following the storyline ‘on the third navigation point, the second area, the 3rd word is in a strange position’!”

Adrian’s core usage is within his development team. Screenshots get delivered to his inbox, where he processes them and divides them into tasks in his project management tool, Liquid Planner.

Continue Reading “How Usersnap helps a Software Architect in his development process” →

At Usersnap, we have over 20 (summed up) years of experience in well organized web development. We figured that track record allows us to call out the good, the bad and the ugly in the industry. Let’s start with the positive stuff.

1. Use a bug tracker

The inbox of a Head of Development tends to fill up over the day with feature requests, bug reports and snippets of user feedback. Sometimes you’ll even receive emails with a whole bullet point list (if you’re lucky) of requirements, pain points and random ideas. While it’s great that people take the time to give – at times very extended – feedback, it’s not really useful as is.

Using a bug tracker / project management solution like Basecamp or Trac you can reorder tickets and nothing gets lost, as tasks are only closed when they are done. Set a milestone, add keywords (so your co-workers can find your ticket easily), add a priority level and make sure to cc the person in charge of ‘fixing it’. Even if that’s yours truly. In the description, try to provide a user story. And make sure your summary is descriptive, you can use humor for your commit messages if you really have to (i.e.: when it’s done), but you’ll want your ticket to be clear.

2. Take responsibility

Be precise and targeted. You should know who can do what and who is available for an additional task. When in real doubt about who’s responsible, you can do a CC. But make sure to remove all others from the CC, as soon as you found the right person to assign the ticket to.

Continue Reading “8 good habits in web development” →

Nowadays – when building a website – one is confronted with a number of different sizes and browsers that is daunting.* Plus, with mobile adoption skyrocketing, the diversity of mobile devices on the market doesn’t fail to grow exponentially. Thank god / the vivid web design community no custom coding is needed for each device or screen size with current responsive web design frameworks and testing tools.

We’ve selected 6 tools and libraries to get you started with responsive web design:

Bootstrap

Built at Twitter by Mark Otto and Jacob Thornton, Bootstrap offers an easy configurable CSS front-end framework. Bootstrap was made to not only look and behave great in the latest desktop browsers (as well as IE7!), but also in tablet and smartphone browsers with a 12-column responsive grid, dozens of components, JavaScript plugins, typography, form controls, and has a web-based Customizer. Bootstrap comes in different shapes and forms, like Google Bootstrap, Retriever Bootstrap and the super fun (and equally ugly) Geo Bootstrap. Continue Reading “6 tools to get started with responsive web design” →

Responsive Web Design (RWD) is a design approach aimed at crafting sites to provide an optimal viewing experience. That means: easy reading and navigation with a minimum of resizing, panning, and scrolling across a gradient of different devices. At Usersnap we think a great deal of Responsive Design, and letting screen capture tools lead the way. Simply re-size your browser window, or open this blog on your smartphone, and you’ll know what we’re talking about.

Continue Reading “An Intro to Responsive Web Design” →

Launched in 2004, Basecamp is one of the oldest web-based project management and collaboration tools on the web.  With 150,000 companies using Basecamp, it’s definitely one of the most successful PM tools out there. 37signals, the company behind Basecamp relaunched Basecamp as “New Basecamp” back in March this year. The “old” Basecamp Classic is still available and it is still possible to sign up for a Basecamp Classic account. Since the classic version is not actively promoted any longer, this blog post refers only to the “New Basecamp“.

Instead of reviewing all features of Basecamp and comparing them to other tools, let’s focus on five real life requirements for a project management tool which is used for managing web development projects. These requirements are experiences we gathered in the last couple of years.

Continue Reading “Basecamp as a project management tool for web projects” →