What You Should be Doing with Customer Feedback & Experience

A Positive Customer Survey for More Referrals? The Supreme Guide

How often are you as a potential customer looking for a tool to help get your job done better? What do you do to start comparing tools? Maybe you hit a quick search for that tool + search query “comparison”. Then, you read a customer survey or two and some customer reviews about the product in question.

Now put your business hat on: don’t you think your potential customers are doing the same thing for your SaaS? What can you do to get better customer feedback, and leverage that into amazing customer referrals that drive business leads and customer growth?

Continue Reading →

Erste Group redefining digital customer experience with continuous feedback

As 76% of all bank interactions are online nowadays, create remarkable digital customer experience are not just buzzwords. It is the utmost important, revenue-correlated topic in FinTech.

Luckily for Erste Group, they’ve been focusing on customer experience since the very beginning. And today we have the honour to share their journey. In particular, how they listened to the voice of customers and turned that into features and UX improvements.

Continue Reading →

The Importance of Feedback for SaaS Business: 9 Big Facts + 5 Proven Ways to Collect It!

Are you part of a SaaS company? You know better than anyone how challenging this can be. Especially because in critical moments, you rely on the importance of customer feedback to grow your profits.

There are a multitude of SaaS businesses springing up, as businesses continue to become more digital.

The customer problems solved by these SaaS businesses are diverse, but for sure there is competition among them. Sometimes target audiences can overlap, thus making some brands address the same persona or team.

Continue Reading →

Feedback management on Usersnap: 10 dashboard tips to boost your collaboration

It’s not difficult to get feedback; it’s about what you do next – your feedback management approach decides if you’re truly listening to your customers. (And if collecting customer feedback is still the challenge for you, please read that blog post first.)

Usersnap’s dashboard is designed to help teams work through feedback faster and gain deeper insights on your customers. And thanks to our culture of eating our own dog food, we have learned a lot from our customers and built some new features based on their feedback!

Continue Reading →

6 Customer Feedback Survey Examples

If you’re still sending out one-size-fits-all feedback surveys, it’s time for a reality check. Generic questions lead to generic answers—and that means wasted time, unclear insights, and missed opportunities. Your product exists to solve a specific problem, so your customer feedback surveys should reflect that intent.

And let’s be honest—if your surveys are long and tedious, don’t be surprised when customers ghost you. They’re looking for solutions that save them time, not create more work.

That’s why we’re introducing intent-driven mini-surveys: short, targeted feedback forms that align with where your users are in the product development lifecycle (PDLC). Whether you’re in discovery, validation, testing, or post-launch optimization, these surveys help you capture specific, high-signal insights—fast.

Continue Reading →

Customer Experience Manager Vs Customer Support: Why You Need Both?

You’re probably already aware that customer experience manager and customer support are important for digital companies.

However, SaaS, software, and e-commerce companies have a slightly different, additional challenge on their hands. Your potential customers can easily research and even test-drive all of their options before purchase. Sounds like a challenge to you? Then let’s jump in.

Continue Reading →

How to set popup triggers and display rules for customer feedback

To be more efficient in collecting customer feedback, you can use the 5Ws to assess your feedback setup – who, where, when, what, why? And you’ll be happy to realize that Usersnap’s project display rules are the answers for the who, where, and when.

Continue Reading →

Why great customer support is more than a nice-to-have strategy!

In the old days, simple customer support was something most companies sucked at. But times changed and so has customer support. A lot of businesses now take customer support as a service and an important part of their business operations.

In this blog post, I’ll show you numerous steps for providing the best customer support available. Bring your customer support to the next level, and your business too.

Continue Reading →

Best Customer Experience Strategy for Big and Small Business in 6 Steps

Many small businesses fall short because they overlook the importance of a customer experience strategy.

If you are unfamiliar with the term, businesses undertake a CX strategy to address a customer’s holistic perception of the business after they interact. In this article, we’ll dive into some proven methods for boosting the CX of your SME.

Continue Reading →

5 Ways to Test and Improve Customer Experience on the Website

Developing your website and building the customer experience can be a lot of trouble, especially at the early stages. You roll out the product, but the engagement rates are far lower than you expected. The worst thing is you don’t know why and need a way to increase the website customer experience.

Continue Reading →