Category: Customer Feedback & Experience

Why is customer feedback important? How to improve customer satisfaction? What can be measured beyond NPS? There’s an ocean of questions, and here’s your treasure chest.

The Product Development Life Cycle – How Companies Stay Ahead of the Curve by Listening to Customers

Every product goes through stages. Like in the Odyssey, there’s a beginning, a middle, and in most cases, an end. However, for products, these stages are related to understanding the problem that you want to solve, how you can approach it, what can be improved and how to stay relevant. We call it the product development life cycle. Knowing where you are, and where you’re going is crucial to setting and achieving goals. It will help you plan and collaborate with your product team.

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HubSpot Integrations: How to Power Up Your CRM As a SaaS!

You want to be competitive within your SaaS industry, no doubt. In order to accomplish this though, you have to level up your customer data platform like Hubspot. Using HubSpot integrations enriches the data and information you have about your customers, and can help you grow your SaaS business massively.

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User Feedback, an Ultimate Guide: How To Collect and Make it Valuable Every Time

With so many SaaS options out there and new ones rolling out every day, it’s important to consider that customers may be likely to feel bombarded with that much information (head-exploding territory at times). When they give you user feedback, take it seriously!

What distinguishes one app or software from another? For customers, it’s the user experience. For you, it’s how you can best develop your software to meet customer needs. That is why the personal feedback that your users offer is so valuable.

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SaaS growth in 2024: Why tracking competitive advantage will NOT yield marketing leadership

Competitive analysis of current market offerings absolutely helps your SaaS company. However it isn’t the only thing, and perhaps a quite overrated approach to achieving SaaS growth. Not only is tracking the competition daunting, it doesn’t ensure the product chiseled and shaped will be used by YOUR user base. 

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Customer Feedback Analysis: How To & Examples 2024

Ever felt the sting of a costly mistake because your customer feedback analysis missed the mark? Thought you had actionable insights, only to see everything flop spectacularly? That treasure trove of feedback turned into a landmine?

In this article, we’ll explore how to turn customer feedback into actionable insights, address common pitfalls in feedback analysis, and provide strategies for using data effectively to enhance your product and customer experience.

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The Best 7 Typeform Alternatives for SaaS Companies Today

You know you need insights from users of your product, but aren’t quite sure how to do it. Does that sound like a familiar challenge? Luckily, you aren’t alone. Some folks resort to Typeform to help out in getting insights, which isn’t a bad choice at all. However, there are some Typeform alternatives to keep in mind. We know it is hard just collecting customer feedback, but then making decisions out of it becomes even tougher. Recently, we asked our own customers what their struggles were, and getting significantly more customer feedback was the 2nd biggest pain point that Usersnap helps them solve.

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The Top 9 Ways To Avoid Acquiescence Bias in Online Surveys

Are you a user researcher for a digital product? Do you sometimes lack the in-person connection while doing your research? Maybe you use online tools to collect data from people? Do you think survey bias ( or acquiescence bias) can distort the opinions, preferences, and responses those people give? 

If so, we have some advice for you.

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Product Led Growth: A Definition and Why It’s Taking Off in 2024 🚀

If you feel you have been missing the mark with your customers lately, you might need a switch-up in your business model.

But how do you choose between all of the business strategies out there? What is the best tactic to use in today’s fast-paced market?

Product-led growth (PLG) is a model that is user-centric and user-focused. Customer acquisition, expansion, conversion, and retention are product-driven instead of sales-driven. This method is quickly becoming one of the most popular business models for many companies. 

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Floating action buttons: The best SaaS guide to date

Work smarter, not harder. Everyone has heard that saying at least once in their life. And that’s what the floating action button aims to do. Also known as feedback menus at Usersnap, floating action buttons make a website more user-friendly; many companies find them necessary when collecting customer feedback and making product or website improvements.

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