Category: Customer Feedback & Experience

Why is customer feedback important? How to improve customer satisfaction? What can be measured beyond NPS? There’s an ocean of questions, and here’s your treasure chest.

Best 13 Feedback Form Examples and Templates [2025 Update]

Which feedback form is the most effective for collecting actionable insights from customers and users?

For years, we asked this question without a clear answer. When we first started, we noticed a major problem—only ~3% of users responded to our long survey forms. Sound familiar?

The reality is, feedback isn’t just about collecting opinions—it’s about integrating insights into your Product Development Lifecycle (PDLC). If your feedback forms aren’t engaging, structured, and easy to act on, they don’t drive real change.

So, how do you design a feedback form that works—one that users actually fill out and one that feeds directly into product decisions? Let’s dive into the best approaches, examples, and templates to help you capture feedback that fuels better products.

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Top 25 Website Feedback Widgets 2025

Imagine a SaaS company that has personally engaged with up to 50% of its users—unprecedented, right?

Well, prepare to be amazed, because at Usersnap, we’ve achieved this remarkable feat using a simple feedback widget for websites, apps, and products. In fact, over half of our customers have eagerly shared their feedback through our widget, and our power users consistently contribute 2-5 feedback items every quarter without any prompting.

In this article, you will check the updated list of tools what are offering those widgets and you will also understand how this little thing can be added to your web or mobile applications.

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For a SaaS product to grow and stay relevant (or any company’s growth, for that matter), you need to have a constant stream of customer feedback on the website and in-app.

However, it’s way easier said than done. We will share with you how you can set up interactive widgets on websites and how to increase engagement for feedback sections on websites.

By the end of this read, you will be ready to create a feedback button with a template.

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TOP 12 Jira Integrations for User Feedback in 2025

In today’s fast-paced digital landscape, you may have countless possibilities for your product, yet building a real pain killer (and not just a vitamin) requires deep knowledge of your users and constant listening to user feedback.

If you’re seeking to enhance your user feedback process and harness the full potential of Jira, you’re in luck! We’ve curated a comprehensive list of the top 12 Jira user feedback integrations that will revolutionize the way your company collects and manage user feedback.

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What is Customer Effort Score (CES)? How to Use It & 12 Questions

Customers don’t just want great products—they want effortless experiences.

💡 Imagine visiting a website where navigation is a nightmare. Or a checkout process that feels like a marathon. Frustrating, right?

The truth is, reducing effort matters more than delighting customers. Research shows that companies that make interactions quick and hassle-free drive more loyalty than those focused only on improving the overall experience.

This is where Customer Effort Score (CES) surveys become essential. By measuring friction points at every stage of the Product Development Lifecycle (PDLC), businesses can eliminate roadblocks before they impact retention and conversion rates.

🚀 Usersnap’s CES survey templates help you collect real-time feedback and ensure every interaction is as smooth as possible. If you’d like to see an example of a ready-made CES survey, come and use our CES survey template right away.

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9 Tips On How to Fix Feedback Failures in 2025

Mistakes – they’re an inevitable human experience; how we fix feedback we receive is crucial to our business success. But when a business fails in any key area, the results can impact its success. This is why it is crucial for businesses to learn how to fix customer feedback failures so they can enhance brand loyalty.

What makes a business successful? Customers making purchases.

What keeps customers making purchases? Satisfaction with your products or services and, of course, your relationship with them. The question then becomes how you determine the satisfaction level of your customers.

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Mastering & Understanding the ROI of Customer Feedback & CX

Let’s start with a quick equation:

🤑 Customer Feedback ROI = 100 x (Benefits – Investments) / Investments

In a recent study (which matches our experience), many CX leaders find it hard to quantify the impact 💥, or the ROI of customer feedback and customer experience (CX) on business outcomes and metrics.

But in a successful business, the benefits of initiatives must be defined not only qualitatively but also quantitatively, measurable.

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And that’s exactly why you should calculate the ROI of customer feedback & CX. It’ll give you the ability to guide your investments to produce the greatest revenue return and ensure the sustainability of your business.

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Qualitative Feedback: What is, How to Collect & Analyze It?

Qualitative feedback is essential when you’re building and maintaining an app that 1000s of users rely on. It’s the difference between having a functional & useful page, vs. buttons & features that are not working. No matter what you’re working on, or which industry you’re in, it’s important to understand the needs of your users, teams, and colleagues.

Not only does this make your life easier, but it’s also an indispensable way to increase efficiency, improve user satisfaction, and prioritize your goals.

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Understanding the B2B2C Business Model – Learning from POM’s Success

This article will help you understand (or remind you) what a B2B2C business model is and learn how POM navigated its industry’s challenges successfully by understanding their customers’ needs. So grab your bucket of popcorn and oversized drink, and let’s help you apply the same concept to your product!”

B2B2C, or business-to-business-to-consumer, is a business model that connects manufacturers to retailers to consumers. POM’s B2B2C business model simplifies purchasing, so everyone gets paid without wasting time creating invoices and following up on payments (read ‘less paperwork’).

Customer feedback is crucial to providing the best experience that users need. Usersnap helped POM leverage customer feedback to increase revenue and support the B2B2C model.

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