Category: Customer Feedback & Experience

Why is customer feedback important? How to improve customer satisfaction? What can be measured beyond NPS? There’s an ocean of questions, and here’s your treasure chest.

The Most Effective Voice Of The Customer Survey To Use Today

You may be asking, what is the voice of the customer (VoC), and how can I use a voice of customer survey to improve my SaaS business? No, it isn’t a cacophony of customers randomly speaking like Revolution 9 on the Beatles White Album.

However, if you can’t make sense of the voice of the customer survey results, it will feel like that.

Continue Reading “The Most Effective Voice Of The Customer Survey To Use Today” →

Measuring Customer Experience: 7 Great Reasons To Do It!

There’s no doubt: today, news spreads faster with more virality than the time I took to write this! That is why measuring customer experience has become very important.

The advancement of technology is why most leaders emphasize website customer experience as the backbone of business success.

For any business, small or large, every customer is an asset, without which companies would have no business at all.

Continue Reading “Measuring Customer Experience: 7 Great Reasons To Do It!” →

Customer Feedback System: How to Build One That Grows Your Company in 2024

Have you ever received a lot of feedback but didn’t have a customer feedback system in place to manage it all? Not only is it a mess for you, but it can also let your customers down if you don’t act on their feedback.

This is why when you’ve got a rock-solid customer feedback system in place, you’re ready to meet customer expectations.

Continue Reading “Customer Feedback System: How to Build One That Grows Your Company in 2024” →

How Does A SaaS Product Owner vs Product Manager Actually Differ?

The scaling SaaS company often have to find out through practice what the difference is between a product owner vs product manager. Both roles are big players within an agile team (or scrum team) of a business.

For a mooning SaaS company with a medium-sized, sturdy ship in the middle of the thunderous ocean, the difference sometimes feels hazy. In the end, they are two separate roles with different goals. This is what we’re tackling in this piece. Hope you’re ready for it!

Continue Reading “How Does A SaaS Product Owner vs Product Manager Actually Differ?” →

A Positive Customer Survey for More Referrals? The Supreme Guide

How often are you as a potential customer looking for a tool to help get your job done better? What do you do to start comparing tools? Maybe you hit a quick search for that tool + search query “comparison”. Then, you read a customer survey or two and some customer reviews about the product in question.

Now put your business hat on: don’t you think your potential customers are doing the same thing for your SaaS? What can you do to get better customer feedback, and leverage that into amazing customer referrals that drive business leads and customer growth? 

Continue Reading “A Positive Customer Survey for More Referrals? The Supreme Guide” →

Erste Group redefining digital customer experience with continuous feedback

As ​​76% of all bank interactions are online nowadays, create remarkable digital customer experience are not just buzzwords. It is the utmost important, revenue-correlated topic in FinTech.

Luckily for Erste Group, they’ve been focusing on customer experience since the very beginning. And today we have the honour to share their journey. In particular, how they listened to the voice of customers and turned that into features and UX improvements.

Continue Reading “Erste Group redefining digital customer experience with continuous feedback” →

Digital engagement trends for web design in 2024

Getting your customers and website visitors engaged with your product is a tall order. Did you ever think “if only we pull this product lever, they’ll start doing what we want”, only to find out you overdid it? Happens all the time, and we’ve got some furiously funny customer feedback to prove it. This is why nailing digital engagement for web and app design is crucial for more happy customers and visitors.

Continue Reading “Digital engagement trends for web design in 2024” →

The Importance of Feedback for SaaS Business: 9 Big Facts + 5 Proven Ways to Collect It!

Are you part of a SaaS company? You know better than anyone how challenging this can be. Especially because in critical moments, you rely on the importance of customer feedback to grow your profits. 

There are a multitude of SaaS businesses springing up, as businesses continue to become more digital.

The customer problems solved by these SaaS businesses are diverse, but for sure there is competition among them. Sometimes target audiences can overlap, thus making some brands address the same persona or team. 

Continue Reading “The Importance of Feedback for SaaS Business: 9 Big Facts + 5 Proven Ways to Collect It!” →

Feedback management on Usersnap: 10 dashboard tips to boost your collaboration

It’s not difficult to get feedback; it’s about what you do next – your feedback management approach decides if you’re truly listening to your customers. (And if collecting customer feedback is still the challenge for you, please read that blog post first.)

Usersnap’s dashboard is designed to help teams work through feedback faster and gain deeper insights on your customers. And thanks to our culture of eating our own dog food, we have learned a lot from our customers and built some new features based on their feedback!

Continue Reading “Feedback management on Usersnap: 10 dashboard tips to boost your collaboration” →