What You Should be Doing with Customer Feedback & Experience

The future of product leaders: building with confidence

Five wild predictions, two true stories and some solid solutions for product leaders.

Building great products is a complex, challenging, and exhilarating job. Totally worth it 🙃. It requires product leaders to be strategic thinkers and forward-thinking by nature, as well as to see product opportunities when others are “lost” in ambiguity.

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How we built a product feedback software tailored for product managers

Are you wondering whether or not you need product feedback software to help you listen to your users? Try answering this question: Can you recall three pieces of product feedback that helped you build a better solution?

If you can, great memory. OR… may it be that you don’t receive enough feedback, and you don’t have customer evidence for every new solution on your roadmap? So, you can still clearly count the instances when you do have feedback to back up your decision.

Relax, we’re not here to judge, in fact, we’ve been there! Collecting customer feedback is time-consuming, and being a product-led growth company takes time. Especially if what users say contradicts your hypothesis and vision. (Oh boy, yes, these things happen…) Which is the reason why we wanted to write this article. 😉 We want to share our journey from spending weeks collecting a mere couple of user feedback to scaling up feedback touchpoints and eventually realizing our own software is an outstanding Product Feedback Software!

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How Tango incorporated user feedback from early-adopters to achieve hyper growth

September 2021 was a spectacular month: Tango was voted #1 Product of the Week on Product Hunt (and later on got recognized as Product of the Year) and acquired more than 10,000 early adopters! It was also the month they started collecting customer feedback with Usersnap. That leads us to this story!

Product of the Year! - Tango Product Hunt

Now, as they say: shall we tango?

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Chief Product Officer: Their Superpowers and Role in SaaS Growth!

Ever wonder what a chief product officer is up to? Maybe you want to become one yourself one day! Well, the CPO position has certainly grown and evolved over time.

In short, the CPO oversees all aspects of a product’s vision, design, and development. They are essential in creating a robust and helpful product that fills a void in the market while addressing customer feedback. However, their (and all product team members’) superpowers and role in SaaS growth is invaluable! In this article, we’ll detail to you all the things you need to know about the CPO, their superpowers, and role within an organization!

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Voice of the customer: the best VoC guide (UPDATED 2025!)

As a product manager or a SaaS company owner, what is your main drive in building new products? What impacts your decision-making process? Do you consider customer feedback as well as the voice of the customer (VoC) techniques?

Should the voice of the customer influence product development?

In this article you will find out why incorporating the voice of customers into your strategies can bring your business success. Ready to rock?

Try Usersnap for Product Development

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Collecting Customer Feedback: Save Time Doing It + 10 Best Ways to Snag It

If you’re a product manager or anyone collecting customer feedback for your company, maybe you never realized how backbreaking it actually is. With the right tool stack and workflow, you can get to the customer problem quicker. By doing so, you can focus your time on actually fulfilling their needs. As a small SaaS with a big punch, Usersnap knows the drill.

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The Most Effective Voice Of The Customer Survey To Use Today

You may be asking, what is the voice of the customer (VoC), and how can I use a voice of customer survey to improve my SaaS business? No, it isn’t a cacophony of customers randomly speaking like Revolution 9 on the Beatles White Album.

However, if you can’t make sense of the voice of the customer survey results, it will feel like that.

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Measuring Customer Experience: 7 Great Reasons To Do It!

There’s no doubt: today, news spreads faster with more virality than the time I took to write this! That is why measuring customer experience has become very important.

The advancement of technology is why most leaders emphasize website customer experience as the backbone of business success.

For any business, small or large, every customer is an asset, without which companies would have no business at all.

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How to Create Customer Feedback Systems: A Step-by-Step Guide

Have you ever received a lot of feedback but didn’t have a customer feedback system in place to manage it all?

Not only is it a mess for you, but it can also let your customers down if you don’t act on their feedback.

This is why when you’ve got a rock-solid customer feedback system in place, you’re ready to meet customer expectations.

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How Does A SaaS Product Owner vs Product Manager Actually Differ?

The scaling SaaS company often have to find out through practice what the difference is between a product owner vs product manager. Both roles are big players within an agile team (or scrum team) of a business.

For a mooning SaaS company with a medium-sized, sturdy ship in the middle of the thunderous ocean, the difference sometimes feels hazy. In the end, they are two separate roles with different goals. This is what we’re tackling in this piece. Hope you’re ready for it!

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