What is the CIRCLES method? Examples and Alternatives from Senior PM

Imagine stepping into the world of product management with a product vision, secret formula and one particular feature that the industry’s luminaries use to transform raw ideas into gold consistently.

That formula exists, and it’s called the CIRCLES method.

Ready to see your ideas soar? Let’s unravel the magic of CIRCLES together.

Continue Reading “What is the CIRCLES method? Examples and Alternatives from Senior PM”

9 Customer Engagement Strategies: A Journey Through Support and Success

In the bustling streets of the digital landscape, customer engagement isn’t just a mere handshake; it’s a warm hug that leaves an everlasting impression. 

The magic key can lead you to the treasure chest of conversions and a community of jubilant customers. 

Ready for a fascinating adventure through the bustling boulevards of customer support and success?  

Pack your bags as we introduce you to tools like Intercom and Usersnap that helped pave the path to a holistic approach when it comes to the best customer engagement marketing strategy.

Continue Reading “9 Customer Engagement Strategies: A Journey Through Support and Success”

Closed-loop feedback: The Best Ways to Use NPS

Ever started collecting customer feedback, but couldn’t make it actionable in the end? Sounds all too familiar to us, which is why we learned over time how to close the customer feedback loop properly.

The customer feedback loop allows you to implement change according to what your customers have to say. This is one of the best ways to improve your company in an efficient and meaningful way. 

More specifically, a closed feedback loop is when you follow up with the customers and show them how their opinions have impacted your business decisions. This shows them that they’re valued by your business, which in turn can mean more conversions and long-term sustainability for you.

Continue Reading “Closed-loop feedback: The Best Ways to Use NPS”

Google’s HEART Framework: Crafting Remarkable User Experiences ( UX )

In the competitive landscape of product management, prioritizing user satisfaction and engagement is pivotal.

Understanding User Experience (UX) is a cornerstone, making UX measurement crucial. Quantifying user interactions and analyzing engagement provide insights necessary for informed decisions, enhanced competitiveness, and superior product development.

Continue Reading “Google’s HEART Framework: Crafting Remarkable User Experiences ( UX )”

An interview with John Kotowski on product pricing surveys: pricing research is not just “how much are you willing to pay”

You either have a million questions that you don’t know how to arrange on your product pricing survey, or your mind is blank and you don’t know where to start. Well, monetizing your product is a pretty complex topic and many companies, in fear of going down a rabbit hole, tend to keep their distance from adapting and changing their prices.

Continue Reading “An interview with John Kotowski on product pricing surveys: pricing research is not just “how much are you willing to pay””

Closed-Ended Questions: Types and Examples

Learning about better understanding your customers’ needs is sometimes like being a 1-person paddle boat upstream.

Particularly when you need the right tools or questions, it’s a lot of effort to understand them, much less to execute what you can learn.

When you need to get a large amount of data quickly and easily, one of the best approaches to gathering customer feedback data is using closed-ended questions.

Continue Reading “Closed-Ended Questions: Types and Examples”