Category: Customer Feedback & Experience

Ever wondered why the humble 1 to 5 rating scale is a secret weapon for Product Managers (PMs)?

Marty Cagan, in his book Inspired: How To Create Products Customers Love, highlights customer surveys as a key tool for understanding user needs and guiding product decisions. But ratings and feedback don’t just inform—they shape every stage of the Product Development Lifecycle (PDLC).

The beauty of a 1 to 5 scale lies in its universal appeal—whether in digital products or physical experiences, it provides structured, actionable insights that teams can use to:

✅ Validate product ideas before development.
✅ Identify pain points to refine UX.
✅ Measure impact across product iterations.

💡 By integrating real-time feedback into the PDLC, businesses can move beyond assumptions and build products that truly meet user needs.

Continue Reading “Collecting feedback using 1 to 5 rating scale surveys” →

Why isn’t every SaaS business carrying exit surveys when their users cancel?

Whether you call them cancellation surveys, churn surveys, or exit surveys, these are simple tools anyone can use.

When used well they will cut your churn, improve user experience (UX), and increase the likelihood that ex-users become customers again in the future. 

In the course of this blog, we’ll explain what exit surveys are, why they matter, what the best questions to ask are, ways to cut churn using exit surveys, and how to put one together for yourself.

Continue Reading “Exit Surveys: Examples & Questions To Ask For Churn Reduction” →

User Acceptance Testing (UAT) is important for more agile software development teams.

It’s the last stage in the software development life cycle, and it ensures every product meets the requirements and designations of the users.

However, as pivotal as it is, it’s frequently harassed by challenges, underscoring the quintessential role of having adept UAT testing tools.

Continue Reading “Best 15+6 UAT testing tools (2025)” →

Your team just launched a new feature — Hooray!

Customers will now come running to use it! 

Well, maybe. Did you tell customers about the new feature? 

A common problem teams face is forgetting about the value of communication with their customers and prospects when new features are being released. 

Customers want to know or may need a polite nudge, to engage with your product, but new features are a great way to pull them back in. 

Even if customers use your product daily, they are focused on their jobs, not when new features are released, so it’s important to set expectations on when they will receive new things. 

Continue Reading “Ways To Elevate Your Next New Feature Announcement (Included Examples)” →

With an outcome-based discovery approach, Jira Product Discovery (JPD) equips teams to prioritize topics that deliver tangible value, ensuring that they are not just ticking off items on a to-do list but truly contributing to the product’s success. 

Unlike Jira Software, which is adept at tracking and managing development tasks, JPD fosters stakeholder alignment and strategic planning.

This capability is pivotal in averting the “feature factory” phenomenon; as Tanguy Crusson, Head of JPD, says, “Roadmaps should focus on why and not just what and when.”

For those new to the platform, we want to offer our real example of using Jira Product Discovery over the past quarters as guidance on maximizing the benefits of this powerful tool.

Continue Reading “How To Use Jira Product Discovery in 4 Steps” →

Ever started collecting customer feedback, but couldn’t make it actionable in the end? Sounds all too familiar to us, which is why we learned over time how to close the customer feedback loop properly.

The customer feedback loop allows you to implement change according to what your customers have to say. This is one of the best ways to improve your company in an efficient and meaningful way. 

More specifically, a closed feedback loop is when you follow up with the customers and show them how their opinions have impacted your business decisions. This shows them that they’re valued by your business, which in turn can mean more conversions and long-term sustainability for you.

Continue Reading “Closed-loop feedback: The Best Ways to Use NPS” →

In the competitive landscape of product management, prioritizing user satisfaction and engagement is pivotal.

Understanding User Experience (UX) is a cornerstone, making UX measurement crucial. Quantifying user interactions and analyzing engagement provide insights necessary for informed decisions, enhanced competitiveness, and superior product development.

Continue Reading “Google’s HEART Framework: Crafting Remarkable User Experiences ( UX )” →

Have you ever found yourself lost in a sea of emails, dreading the onslaught of differing opinions, suggestions, and critiques? We get it. It’s like trying to navigate a ship in stormy waters with multiple captains yelling out instructions.

Continue Reading “Feedback Prioritization: 6 Steps How to Prioritize Customer Feedback” →