How To Use Jira Product Discovery in 4 Steps

JPD & Usersnap integration

With an outcome-based discovery approach, Jira Product Discovery (JPD) equips teams to prioritize topics that deliver tangible value, ensuring that they are not just ticking off items on a to-do list but truly contributing to the product’s success. 

Unlike Jira Software, which is adept at tracking and managing development tasks, JPD fosters stakeholder alignment and strategic planning.

This capability is pivotal in averting the “feature factory” phenomenon; as Tanguy Crusson, Head of JPD, says, “Roadmaps should focus on why and not just what and when.”

For those new to the platform, we want to offer our real example of using Jira Product Discovery over the past quarters as guidance on maximizing the benefits of this powerful tool.

Introducing Jira Product Discovery 

Jira Product Discovery is a product management tool that embraces high-impact roadmapping and collaborative insights contributions. It helps product teams to track the needs of customers and build solutions where the emphasis is on quantity over quality.

Creating a Product Discovery project in Jira is very easy; the key advantage is your workflow stays on the same platform as your development pipeline.

At Usersnap, we already were using Jira to manage development sprints; therefore building the roadmap and ideas backlog with Jira Product Discovery streamlined the processes for our product team, as well as the stakeholders working with them. 

The Importance/Advantages of Efficient Product Discovery for Product Managers 

At the heart of any successful product lies a well-oiled discovery process. It’s the crucible where product ideas are forged, shaped, and refined. 

Efficient product discovery is the bedrock for managing these ideas, turning them from fleeting thoughts into actionable insights. 

In this collaborative environment, Jira Product Discovery integrations play a pivotal role, seamlessly connecting JPD to other tools and services used by the product team.

1. Creating Effective Roadmaps in Jira Product Discovery 

With Jira product discovery roadmap features, you can visualize the journey from ideation to execution, ensuring that every step aligns with your product strategy. 

Let’s explore how to create effective roadmaps with Jira Product Discovery. 

Types of Roadmaps in Jira Product Discovery

JPD offers versatile views and hierarchies of fields to tailor your roadmap type and presentation method. 

Whether unraveling new features or improvements or exploring new personas or Jobs-to-be-Done (JTBD), JPD allows for a visual and categorized representation of your discovery approach. 

Themes on any roadmap can be grouped using fields such as goals, product areas, or custom labels to bring clarity and focus.

Effort and Impact

Every task on the roadmap comes with its own set of considerations—effort and impact. These can be quantified on a five-level scale or customized to suit the team’s needs, with effort depicted through creative metaphors like “Boulders, Stones, Pebbles,” painting a vivid picture of the work ahead.

Implementing the “Now, Next, Later” Roadmap Approach

This approach introduces two levels of altitude: one for stakeholders to get a high-level view and another for the individual team’s detailed planning. It also introduces three levels of commitment: now, next, and later. 

The ‘Now’ category holds well-defined ideas currently in progress or about to begin. ‘Next’ is reserved for concepts still in the discovery phase, requiring more fleshing out before moving to delivery. Lastly, ‘Later’ contains ideas in the early stages of problem scoping or those awaiting exploration in the future. 

By not being tied to time, this roadmap encourages more outcome-oriented discussions, allowing stakeholders to see where the product is headed without the constraints of deadlines.

In summary, Jira Product Discovery offers a comprehensive platform that facilitates a strategic and outcome-based approach to product management, clarifying the pitfalls of feature-focused development. 

Through its versatile roadmaps and emphasis on collaboration, JPD ensures that product teams are building more and making what matters.

2. Utilizing Insights and Integrations 

Insights are pivotal in product discovery, serving as a compass to navigate the vast sea of user needs and market demands. 

As outlined by Atlassian, insights in Jira Product Discovery (JPD) are key pieces of information that, when collected and applied, illuminate the path to product excellence. 

They fuel informed decision-making and strategic prioritization, ensuring that every feature developed is not just a guess but a calculated step towards user satisfaction and business success. 

The Jira insight discovery feature within JPD is a powerful tool that collates these insights, offering a comprehensive overview of the product landscape.

Integration of Usersnap with Jira Product Discovery 

Usersnap is an exemplary tool for capturing user feedback, offering a suite of features to collect in-product feedback, micro surveys, and issues with screen captures.

Your users can enjoy multiple ways to communicate with you, which provides invaluable insights (quite literally!) for discovery and ideation.

When Usersnap is integrated with JPD, you can send the feedback to JPD and select which “idea” to attach the feedback/insights to all natively in Usersnap. 

The original feedback is just one click away, so stakeholders can always pop into Usersnap to see the screenshots, metadata, user info, and other contexts enriched by Usersnap.

User feedback catalyzes product discovery discussions and creativity; you can see problems more precisely and be confident in the impact you will deliver.

Collecting Insights from Various Sources

Usersnap is one of the first native JPD integrations and being recommended alongside Teams, and Slack.

The platform’s ability to incorporate feedback from various sources through integrations with major platforms like Slack, Microsoft Teams, Salesforce, and Confluence ensures a holistic view of the user experience. 

Each integration serves as a channel, funneling valuable insights into JPD’s centralized repository.

Moreover, the Jira product discovery Chrome extension enhances the reach of insight collection to the web, enabling teams to capture and sync insights directly within their browser. 

This tool is handy for those who gather feedback from web-based platforms, ensuring that valuable user insight is noticed, whether sourced from a corporate communication tool, a CRM system, or the vast expanses of the internet.

The synergy between Jira Product Discovery and its integrations, spearheaded by Usersnap, provides a robust foundation for product teams to collect, manage, and leverage insights.

3. How to Enhance Collaboration and Insights in Product Discovery 

In the crucible of product discovery, collaboration isn’t just about working together; it’s about uniting different perspectives to forge a product that truly resonates with users.

Research provides the empirical backbone, offering objective insights into market needs and user behaviors. 

Customer support is the frontline, capturing users’ immediate reactions and pain points. Sales teams bring a different angle, highlighting the features and improvements that can drive conversions. 

Inbound feedback, whether from direct communication or digital analytics, offers a live pulse on user satisfaction, while community input ties it all together, providing a forum for unfiltered user voices.

Gathering All the Above as Insights

To transform these diverse perspectives into a coherent strategy, product teams rely on tools like Usersnap and other integrations, or even manual methods, to collect and centralize insights. 

These insights become the standard language for collaboration, ensuring that every department contributes to the discovery process. 

Usersnap streamlines this effort by allowing easy capture and categorization of feedback, which can be directly fed into Jira Product Discovery for analysis and action.

The Power of User Feedback in Shaping Product Development

User feedback is the catalyst for product evolution. It shapes development by bringing user needs to the forefront, ensuring that the product meets and anticipates user demands. 

Integrating feedback tools like Usersnap with Jira Product Discovery enables a seamless flow of user insights into the product development lifecycle.

If you want the same capabilities as in the image above, check our integration page and start collecting feedback immediately.

4. Tracking Improvements and Managing Shipped Features 

With the pace of modern software development, keeping track of improvements and managing shipped features can be daunting. 

Jira Product Discovery assists teams in monitoring and managing the lifecycle of product improvements

This is where Usersnap becomes particularly invaluable, as it enables teams to send ideas and feedback directly to JPD, fostering an organized approach to improvement management.

Creating a View for Improvement Management

Creating dedicated views in JPD to track improvements ensures that every idea or feedback from Usersnap is accounted for and acted upon. 

This systematic approach to managing improvements leads to a clear pathway for iterating on shipped features, ensuring that the product remains continuously enhanced.

Actionable Advice

To make the most out of Jira Product Discovery and Usersnap:

  • Integrate Broadly: Leverage integrations with platforms like Slack, Microsoft Teams, Salesforce, and Confluence to centralize insights within JPD.
  • Capture Exhaustively: Use Usersnap’s feedback button, surveys, and screen capturing options to gather comprehensive user feedback.
  • Discuss Collaboratively: Encourage team discussions around insights collected, fostering a culture of collaboration and collective decision-making.
  • Monitor Continuously: Keep a close eye on feedback and insights to ensure that every improvement is aligned with user expectations and business objectives.
  • Iterate Intelligently: Use the feedback and insights to inform your product roadmap and prioritize features that offer the most value to users.

JPD Pricing

Jira Product Discovery offers a pricing model designed to scale with your team’s and organization’s needs. On average, each creator seat of JPD is $10. 

While the specifics of the pricing may vary by your plan and team size, it generally includes different tiers to accommodate to the complexity of your product management endeavors and company size. 

Jira Product Discovery Pricing - standard plan cost per seat

To catch the most accurate pricing, it’s best to visit the official page of Jira Product Discovery or contact their sales team for a tailored quote that matches your team’s requirements.


In closing, Jira Product Discovery is a powerful ally for product teams, especially when you connect Usersnap’s contextual user feedback to support your discussions and decisions

Our team really benefits from using Jira Product Discovery to collaborate on the product roadmap and continuous discovery.

Besides the Usersnap integration, the easy switch between other Jira projects paves the way for developers to connect the dots between customer needs and their work.

For those ready to embark on this journey, implementing Jira Product Discovery with Usersnap integration is more than just a step—it’s a leap toward product excellence. 

To dive deeper and master the intricacies of JPD, explore available resources, tutorials, and videos, ensuring that your team fully leverages the platform’s capabilities.

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