Check out these engaging feedback pop-up examples to help you reach more users.
A good SaaS team knows that every design choice stems from one place — user feedback.
And what’s worse than bad feedback? No feedback at all.
Silent users are a bit of a mystery. You know the type: they quietly use your product — maybe for years — without revealing anything about their experience. But exclude them, and you’ll make ill-informed product decisions based on incomplete data.
One solution to this is the humble pop-up.
Eye-catching and enticing, a good pop-up invites higher responses. To prove just that, we’ve rounded up some great pop-up examples that target silent users, plus some tips to inspire your own.
Additionally, we will showcase various pop up survey examples to help you create engaging surveys that enhance response rates.
What is a Feedback Popup?
A feedback popup is a type of online survey that appears in a pop-up window on a website, allowing website visitors to provide feedback, opinions, or information about their experience.
These popups are strategically designed to collect both quantitative and qualitative data, offering valuable insights into customer behavior, preferences, and pain points.
By engaging users at the right moment, feedback popups help businesses gather actionable data that can drive improvements and enhance the overall user experience.
Definition and Purpose of Popup Surveys
Feedback popups are a type of survey that is triggered by a specific action or event on a website, such as a visitor’s exit intent, time spent on a page, or completion of a purchase.
The primary purpose of a feedback popup is to collect feedback from website visitors in real time.
This immediate collection of data allows businesses to understand their customers’ needs, preferences, and concerns as they happen. By capturing feedback in the moment, businesses can make timely adjustments and improvements, ensuring a more responsive and customer-centric approach.
What is Passive vs Active Feedback?
Broadly speaking, there are two ways you can collect customer feedback. Sit back and let customers voluntarily give you their thoughts — that’s called passive feedback. Or ask for it directly — that’s active feedback.
Passive feedback is initiated by the customer
At any point, a customer can decide to give you feedback. Most of the time, that’s via a ‘give feedback’ button that lives somewhere on your page. Because it’s not time-sensitive, there’s no urgency involved, and you’re not interrupting a user’s journey.
Here’s an example from Hawaiian Airlines. Their ‘feedback’ button is hard to miss:
Passive feedback works best when you cultivate a customer-centric culture. Show your customers that you value their feedback, and they’ll trust you enough to offer up their honest suggestions or frustrations.
However, passive feedback doesn’t always give you an accurate reflection of your customers.
Disgruntled customers are more likely to reach out to you to complain and drown out others — so you could end up with a skewed picture of what your customers think.
To get silent users to open up, you’ve got to use a proactive approach.
Active feedback is prompted by the company
Active feedback is assertive. You decide when, where, and how to request feedback from a customer.
Often that request is event-triggered. It interrupts the user’s journey at an opportune time to ask, in-moment, what they think about their experience.
Here’s one of many pop-up examples made using Usersnap:
If done wrong, active feedback can come across as too pushy or jarring, distracting the user from their experience. But do it right and you’ll get faster, targeted responses from users who wouldn’t normally go out of their way to give you feedback.
Take this successful case study. After an active feedback campaign, this company received a whopping 7,046 feedback items from a majority of their visitors:
Bottom line: both types of feedback are crucial. But to really tap into the silent users, you’ve got to use active feedback tools. And to do that, pop-up windows are powerful.
In addition to passive and active feedback, create popup surveys to engage website visitors and gather customer feedback.
Designing engaging surveys, whether through exit intent surveys or on-page popups, helps you collect valuable insights to improve customer satisfaction and guide product development.
Why Use Feedback Popups?
Feedback popups are an essential tool for businesses to collect customer feedback from website visitors.
By using feedback popups, businesses can significantly improve customer experience, increase customer satisfaction, and drive business growth.
These popups provide a direct line of communication with users, making it easier to gather insights and make data-driven decisions that enhance the overall user journey.
Importance of collecting customer feedback from website visitors
Collecting customer feedback from website visitors is crucial for businesses to understand their customers’ needs, preferences, and pain points.
Feedback popups offer a convenient and non-intrusive way to gather this information, allowing businesses to make informed decisions based on real user experiences. By actively collecting customer feedback, businesses can identify areas for improvement, address issues promptly, and ensure that their products and services meet customer expectations.
How popup surveys can help improve customer experience
Feedback popups can help improve customer experience in several impactful ways:
- Identify Pain Points: Feedback popups can help businesses pinpoint specific areas of their website or service that may be causing frustration or confusion for users. By addressing these pain points, businesses can enhance the overall user experience.
- Collect Feedback: Feedback popups provide a straightforward method for collecting feedback from website visitors. This real-time data collection helps businesses understand what their customers need and prefer.
- Improve Customer Satisfaction: By acting on the feedback collected through popups, businesses can make necessary changes to their website or service, leading to increased customer satisfaction and loyalty.
- Drive Business Growth: Feedback popups can help businesses identify opportunities for growth by highlighting areas for improvement and innovation. By continuously refining their offerings based on customer feedback, businesses can stay competitive and drive long-term success.
By using feedback popups, businesses can collect valuable insights from website visitors, improve customer experience, and drive business growth. These tools are indispensable for creating a customer-centric approach that prioritizes user satisfaction and continuous improvement.
4 pop-up examples and why they work
Pop-ups have a bad rap. In fact, in 2014, the man who invented pop-up ads publicly apologized for creating the number-one-most-hated-thing on the internet.
But used in the right way, they can be really effective at increasing your feedback response rate.
Pop-ups work because they ‘SAVE’ users:
- Surprise them
- Add Value to their experience
- Engage them, keeping them active
Pop-up surveys are particularly beneficial for collecting website feedback and valuable customer insights. Best practices include strategically placing them at different touchpoints in the customer journey to gather contextual data. A website feedback widget makes this easy.
Here are a couple of pop-up examples that get it right:
1. Reducing bounce rate pop-up examples
If you have a high bounce rate, it can be a mystery why visitors are jumping ship so quickly.
It could be any of the usual suspects:
- Bad content. If your content doesn’t address their search, they won’t stick around.
- Bad UX. They might be overwhelmed and can’t figure out how they’re supposed to start.
- Technical errors. It could be as simple as a page that won’t load, or errors on certain devices.
Solve this problem with a quick form. Here’s one of our favorite pop-up examples:
As the user exits the page, a pop-up window asks why they’re leaving.
On-page surveys can be used to gather feedback directly on the website, providing valuable insights about user behavior and motivations.
The company can take that data back to the drawing board, redesign their site to solve the issue, and slash their bounce rate.
2. Collecting NPS and CSAT pop-up examples
NPS and CSAT scores help you track customer experience. By using a survey popup, you can effectively gather customer feedback directly on your website. These in-browser pop-ups allow you to collect this golden data in a simple way.
Use NPS (Net Promoter Score) to check customer loyalty
An NPS score asks a user how likely they are to recommend the product to somebody else. Usually, they pick from a range of 1 to 10:
Like in the pop-up example above, an NPS request can trigger at any point in a user’s journey.
Or it can be timed to launch after a set time on the page or after using your product, often around 90 days.
NPS is a great way to measure and grow your relationship with a customer.
Use CSAT (Customer Satisfaction Score) to measure customer happiness
A CSAT survey asks a customer to rate their satisfaction with a new or existing feature. That could be after a payment is processed, or after a conversation with a member from the support team. Usually, they’ll pick a number between 1 and 5, or rate their experience using emojis.
CSAT is crucial to use, especially after launching a new feature. And it’s important to pair this score with qualitative data from customer satisfaction surveys. It’s not enough to know if they’re happy, but why too.
3. Preventing churn pop-up examples
A survey pop up on website can be your last-ditch attempt to stop a customer from churning. Deploy a targeted pop-up window when a customer chooses to unsubscribe, and you can:
- Find out why they’re leaving
- Reel them back in with a targeted incentive
Take the pop-up example below. When a user unsubscribes, they are asked for a reason:
Pop-up examples like these can offer an incentive based on their selection. In this case, it offers them another month — totally free. When given this option, the user is more inclined to reconsider.
Just make sure that the incentive is irresistible. At this point, they’ve made up their mind to leave, so you’ve got to dangle something enticing in front of them if you want a shot at pulling them back.
Even if you end up losing them, the data you collect is valuable. Use it to make your product better, and you’ll prevent churn in the future.
4. Validating features example
When you want to assess a feature — existing or new — nobody knows better than the people who use it every day.
Ask customers to share their thoughts with you regularly using a website popup survey. These surveys are crucial for understanding customer behavior and preferences while ensuring a user-friendly approach that respects the browsing experience.
It can be as simple as this example. The message is non-intrusive and quick to fill out without interrupting the user’s flow:
Pop-up examples like this can be a great way to find out how intuitive a new feature is, or flag any existing bugs. That knowledge can inform your future strategy, and help you figure out what to build next.
- NPS popup survey
- Post-purchase feedback form
- Exit intent survey pop ups
Collecting both quantitative and qualitative data through popup surveys provides a well-rounded view of your customers’ experiences.
By analyzing customer insights gathered from feedback pop-ups, businesses can better understand user preferences and pain points, enabling more informed product decisions and improving the overall customer experience.
Tips for great designs (with more pop-up examples):
Design a pop-up that somebody will actually want to respond to. Easier said than done! But there are some principles that you can stick to that will get more of your users to answer.
When you create pop up surveys, ensure they are concise, visually appealing, and appear at the right moment in the user journey.
1. Focus on the context
Context is everything. It’s key to package your message in a way that will make your user more receptive to it. You might have a great message, but get the context wrong and your message will fizzle out.
Tell the user what you’re asking for and why. When that framing is clear, they’ll trust you, and be more open to your request. For example, if you’re using pop-up ads that open up a new browser tab, you’ll want to make sure that the pop-up is acutely related to the event the user just triggered.
One way to nail context is by thinking of your pop-up as a conversation starter. Clearly introduce your intent with a headline. If you can, personalize the message, and use transparent, precise language.
Facebook does a great job of this:
Conversational, clear, and transparent, it’s contextualized just right, and a user is more likely to give their opinion.
2. Use a strong call to action
A compelling CTA can boost your CTR. It’s no secret: strong, actionable directives get higher conversion rates. So make the CTA prominent in your pop-up message.
That could be as simple as ‘Help us improve our product’. Tell the user exactly what you’re going to do with their feedback, and they’ll be more compelled to share their thoughts.
Looking for something more attractive? Incentives make effective CTAs too. Offer a chance to be entered into a $300 draw for example, or throw a discount their way.
3. Ask shorter questions
Giving feedback shouldn’t feel like work. Make it easy, make it quick — and you’ll get far more responses.
Sure, in an ideal world, you’d get every user to fill out a ten-page survey. But in a pop-up window, economy is key. Hone in on one or two pressing questions. Keep it easy-to-answer, and minimize open-ended questions, like in these pop-up examples:
Feedback shouldn’t take more than a couple seconds to fill out, or your response rate will suffer. Even longer feedback forms can be optimized and streamlined to get higher response rates.
Not sure what questions to ask? We’ve got your back with our top 7 customer feedback questions.
4. Get the timing right
Timing matters. It’s not enough to think about what your pop-up says, but when it says it. Your pop-up should fire at just the right time, and be relevant to whatever the user is doing on the page.
For example, setting up a pop up survey can be highly effective. Follow step-by-step guides to design and implement pop-up surveys that collect user feedback and enhance customer engagement.
What do the lowest-converting pages have in common? Rushed pop-ups.
Pop-ups that launch immediately are annoying. People hate feeling pushed, and a rushed message bombards the user, disrupting their journey.
Give them space. Time a website pop-up to launch only once the user is familiar with your website. Analytics (like average time spent on a page) can help you find your sweet spot.
Pop-up examples like the one below launch when the time is right:
The timing is spot-on. The pop-up appears only after the user completes their order. Their journey isn’t being interrupted, but their experience is fresh enough in their mind for them to give insightful feedback.
Tailor your pop-ups with Usersnap website feedback tool. You can set triggers so your pop-up launches at the right place, at the right time, whether that’s after a single event, or time spent on the page. Getting the timing right is key to a high conversion rate.
5. Bring value, value, value!
What does the user get out of this? Make it clear what they’ll get in return for taking the time to give you feedback.
Of course, incentives are powerful at gripping your user’s attention and feedback. That could be offering another piece of content the visitor can’t normally access for instance.
Or it could be as simple as this Netflix pop-up example. When a user rates a show or movie, the pop-up tells them the value of doing so: they’re optimizing their algorithm for a better experience. Even a simple reward like this incentivizes the user to keep on giving feedback:
6. Add an emotional touch
Don’t underestimate the power of emotion. People turn off when they hear stilted corporate speak. But you can engage your user when you give your pop-up a personal touch.
That means great copy. Emotive adjectives and strong verbs drive your message. Or just add emojis! They engage users in a fun way, and get them to give their opinions more readily. In fact, any type of visual communication connects people on a personal level.
Here’s just one example using emojis:
How to Implement an Easy Feedback Survey Popup with Usersnap
Setting up a feedback survey popup with Usersnap is simple and helps you capture valuable insights without disrupting the user experience.
Here’s how to get started:
1. Sign Up and Access Your Dashboard
Create an account on Usersnap and log in to access the dashboard. This will serve as your control center for creating, customizing, and managing feedback surveys.
2. Create a New Feedback Project
From your dashboard, start by creating a new project specifically for your feedback survey popup. This project will track responses and store all customer feedback in one place.
3. Customize Your Survey Popup
Usersnap offers flexible customization options. You can:
- Design the Popup: Adjust the look and feel of your popup to match your brand’s style.
- Add Questions: Include both quantitative (e.g., rating scales, multiple choice) and qualitative (e.g., open text) questions to gather a mix of data.
- Trigger Options: Set conditions for when and where the popup appears, such as after a user scrolls, makes a purchase, or shows exit intent.
4. Integrate the Feedback Popup on Your Website
Once the popup is customized, integrate it on your website by embedding a simple JavaScript code provided by Usersnap. This can be done through your website’s HTML, CMS, or tag manager.
5. Monitor Responses and Analyze Feedback
Track the feedback responses in your Usersnap dashboard. Use the built-in analytics tools to evaluate customer sentiments, uncover pain points, and make data-driven product decisions.
Popup timing and integration with website feedback popup analytics
Timing feedback popups well is essential for capturing valuable insights without disrupting the user experience. Poorly timed popups can frustrate users and reduce response rates, so finding the right balance is key.
Here are some best practices:
- Exit-Intent Popups: Trigger when users are about to leave the page to collect feedback without interrupting their journey.
- Post-Interaction Popups: Display after significant actions (e.g., form submissions, purchases) to capture relevant feedback.
- Scroll or Time-Based Popups: Show feedback requests after users scroll a certain percentage or spend a specified time on the page.
Integrating with Analytics
To optimize popup timing, integrate your feedback tool with website analytics:
- Track User Engagement: Use metrics like time on page or scroll depth to decide when to trigger popups.
- A/B Testing: Test different popup timings to see which drives higher engagement and feedback quality.
- Monitor Impact: Measure response rates, bounce rates, and conversion impact through analytics to refine your timing strategy.
Continuous monitoring and adjustment of your popup timing, along with data from analytics, ensure your feedback efforts remain effective and unobtrusive.
Target Audience and Segmentation
Identifying your target audience and effectively segmenting them is essential for maximizing the relevance and impact of your feedback efforts. Different users interact with your website in various ways, and segmenting them allows for tailored feedback requests.
Key Segmentation Strategies
- User Behavior: Segment based on user actions (e.g., frequent visitors, new users, customers who abandoned a cart) to capture insights from each group.
- Demographics: Use basic demographic data like location, device type, or language to offer more personalized feedback experiences.
- Customer Lifecycle Stage: Customize feedback requests based on where users are in their journey (e.g., prospect vs. loyal customer).
Optimizing Feedback for Each Segment
Tailoring your feedback popups based on segmentation allows you to ask more relevant questions and improve engagement. For example, new users might receive an onboarding survey, while frequent visitors could be asked for product improvement suggestions.
Analytics Integration for Segmentation
Using analytics tools to understand user behavior helps refine your segments and personalize the feedback experience. Continuously monitoring and adjusting segments will ensure that feedback efforts remain targeted and efficient.
Wrapping Up
Pop-ups work. They’re a game-changer, and can significantly boost your response rates — even from that elusive silent user.
In conclusion, popup surveys are an essential tool for capturing valuable insights and improving customer engagement. By understanding your target audience, collecting accurate data, and integrating with tools like Google Analytics, you can optimize your feedback strategy and enhance every stage of the customer journey. Ready to start gathering actionable insights? Get started with popup surveys today!
Not sure how to start? Usersnap makes it easy for anyone to make customized pop-ups, with little coding required. Pick from a range of ready-to-use templates, and start tracking your customers’ experience in minutes.
Try it out free (no credit card details needed). We’d love to see you become our latest success story. Get started with Usersnap and deliver what users want. Collect your first 20 feedback items for free, upgrade to continue acting on the insights.
FAQs about Feedback Pop-Up Examples
1. Is it better to use entry or exit intent pop-ups?
That depends on the context. Entry and exit pop-ups serve different purposes. Exit pop-ups are great for limiting bounce rate by offering incentives to stay. Entry pop-ups can appear as pushy, especially if they launch too soon. They can be less intrusive if targeted to returning users who have more experience with your product.
2. How can pop-ups reduce churn rate?
Pop-ups are really insightful for understanding why people are churning. They can also be a last line of defense to keep people from leaving, by offering them targeted content that brings value to them specifically. It’s not foolproof, though. If they’re churning, you could have already lost them in the past, so this should be just one strategy of many to reduce churn rate.
3. How do you write a pop-up?
Make your pop-up clear and transparent. Explain in specific terms what you’re asking your user for. If you can, make your message personalized and targeted to the user. And above all, make sure your pop-up has a strong, actionable CTA.
Capture user feedback easily. Get more insights and make confident product decisions.
Getting feedback has never been easier and we hope you’ve realized that after reading this article. Let us know what you think, your feedback is important.
And if you’re ready to try out a customer feedback software, Usersnap offers a free trial. Sign up today or book a demo with our feedback specialists.
