Getting user feedback is key to SaaS product growth (or any company’s growth, for that matter.)
And a seemingly small thing like placing a user feedback button on your website or in your app can go a long way for your product.
Placed strategically, easy to spot, and asking the right question, it can help you improve your product roadmap and customer service.
Let’s look at some of the tools you can use to create the best feedback button for your website and application.
Why collect user feedback?
User feedback is crucial across the whole customer journey – from the moment a visitor comes to your site up until they buy from you or use your product, and even after they leave.
The great thing about the tools available today is you can collect feedback at basically any point of the customer journey:
- test a new product or feature with your users
- get feedback in the moment to learn what your customers really need
- collect voice of customer data – and use it in your marketing copy
- learn why people leave your app or website – and improve retention
- get ratings of your products or services
- streamline your customer service and shorten response times
- evaluate customer satisfaction and loyalty
- capture testimonials for your website.
A user feedback button can link to anything from a very simple on-site poll, one-question survey, and star rating, to visual feedback and complex feedback analysis platform.
Let’s look at some examples.
This tool lets you create customer feedback forms for your website, online and mobile app, also offering the option to survey your customers using email and SMS. Survey types include NPS (Net Promoter Score), CSAT (Customer Satisfaction Score), and CES (Customer Effort Score).
You can customize the look of the feedback forms to be consistent with your site’s design. The tool also offers real-time analysis.
Feedbackify offers a simple drag-and-drop feedback form creator. It’s a straightforward tool you can use to embed a user feedback widget on your website and ask your customers to provide a rating and submit comments and suggestions. The tool also provides a dashboard where you can view the feedback you get in real time.
Usersnap is a much more comprehensive – but still easy to use – customer feedback tool. Apart from collecting quantitative feedback with a selection of ratings like NPS, stars, thumbs up/down, or emoji faces, you can also collect visual feedback through screenshots. Users can take screenshots within your application and annotate with comment boxes, arrows, and drawings.
The user feedback button is fully customizable to fit your website design and branding. The platform includes a comprehensive feedback analysis dashboard to review feedback items, sentiment analysis and CSAT index/NPS performance.
Connect Usersnap with customer care tools to follow-up the feedback and make every interaction count. 20+ integrations are available. 15-days free trial sign-up here.
GetSatisfaction is a customer feedback tool that provides a more social user feedback experience to your customers. You can collect feedback using a widget all over your website and organize it onto a social forum you can embed anywhere (your website, app, or Facebook page) where others can evaluate it, comment on it, and ask their own questions or provide suggestions.
A simple, basic, mobile-optimized website feedback widget with 8 customizable tools including multichoice and open-ended questions, rankings and ratings, and subscription forms. You can customize the widgets and tabs to your preference and use advanced targeting, e.g., by device, browser, or IP.
Medallia Experience Cloud (previously Kampyle) lets you create customer feedback buttons and branded forms and surveys for your apps, websites, emails, and SMS. The interactive feedback can be triggered to appear proactively or targeted at a certain segment of your visitors, e.g. those who want to exit your website.
The platform is more complex including analytics, insights and artificial intelligence and is designed for large enterprises.
Apart from user feedback widgets, UserEcho also offers a knowledge base and forum where your customers can leave feedback, while others can comment and vote. The platform also includes helpdesk and live chat, and comprehensive analytics.
Appzi offers simple user feedback widgets with customized buttons and surveys for your website. You can customize the color, choose icon or text, place your logo, or use your own button. The software is designed for product feedback, website feedback, and simple one-question feedback, with more developments to come.
Emojics is based on what’s becoming an increasingly popular way to express emotion – emoji. The service provides a multi-purpose reaction button tool you can use to get user feedback about your product, website, or content on your blog. You can also use it in emails.
Emojics lets you customize the user feedback widget with your own text, CTA, and you can select from 300+ available emojis. After a user has clicked an emoji, they can leave their email address, or answer additional questions.
Emolytics is similar but more elaborate. It allows you to create quick feedback surveys and capture your visitors’ emotions. The features include dropdown menus, sliders, lead generation forms, and ratings you can use in emails, at events, at the point of sale, on a blog post, a webpage or across a website, in an invoice, an ad, etc. It also has reporting and analysis capabilities.
11. Rating Widget
Rating Widget is a basic widget that works with WordPress and other online website creators like Wix and Blogger, and ecommerce platforms like Shopify. It’s quick to set up, with customizable ratings and multiple themes of stars and thumbs. It’s great for one-click, instant feedback for blogs, online stores, and websites.
12. Ask Nicely
Ask Nicely is a customer feedback tool specifically focused on NPS surveys that can be delivered by email or on your website and inside your app. You can integrate your CRM to trigger feedback requests related to specific events or at specific times. It includes useful analytics to drill down into the results and analyze the score.
Informizely lets you collect feedback in the moment with targeted website surveys and slide-in and popup surveys triggered by exit intent, page scroll, idle time, and button click. You can display full page link surveys, embed a Net Promoter Score survey, rating or other single-choice question in an email or embed surveys in HTML apps like chat messages.
With Qualtrics, you can collect user feedback on your website and in your mobile app, embed surveys in emails, and collect social feedback.
Qualtrics is one of the more comprehensive experience management platforms for larger companies, including market research and employee insights, and role-based dashboards for multiple users within an organization.
15. Opinion Lab
Apart from being a voice of customer platform and customer feedback tool, OpinionLab also lets you gather feedback from offline channels like physical stores and contact centers.
The tool lets you add customer-initiated Dynamic Comment Cards on websites and in mobile apps. The feedback forms can be triggered based on exit intent, search, or cart abandonment. The platform also provides analytics to help you turn feedback into action.
Usabilla offers customer feedback buttons you can customize to fit your website and apps for targeted in-app feedback. Using this customer feedback tool you can run conditional surveys, ratings, and NPS surveys. Your customers can also submit visual feedback using the screenshot function and rate their experience in emails.
You can then analyze the results to improve your app or service.
Saber is another visual feedback tool that allows your visitors to highlight issues on your website using screenshots and submit them by email. It also provides customizable user feedback buttons and forms you can edit to run NPS surveys or get ratings from your customers and add your own custom fields. It integrates with multiple project management apps.
A nice extra is that you can use the feedback button in 13 languages.
Mopinion is one of the more complex user feedback solutions. The software lets you place customized feedback buttons on any page of your website, using one of the available feedback modes: modals, slide-in forms, or embedded on your site or in your emails. The website feedback buttons can trigger NPS surveys, in-app surveys, and ratings.
With GetFeedback you can create branded user feedback buttons and surveys for your website. You can customize the logic of your surveys, personalize survey greetings, and add your logos, fonts, colors, and custom URLs.
The surveys can be embedded on your website or in your app, sent in a text message or published via social media. You can send emails straight from the platform or integrate with the email service provider you use.
Survicate is a customer survey platform you can use to trigger targeted surveys on your website. The surveys are customizable, and the customer feedback widget for your website can be additionally designed using the platform’s advanced CSS options.
You can run targeted website surveys, email surveys, mobile app surveys, add lead generation forms, and create questionnaires you can share through emails, messenger apps, and social media. The tool integrates with multiple email service providers.
Typeform allows you to create simple and minimalistic surveys and embeddable contact forms. It stands out because of its clean design and simple, easy to use templates. The surveys ask one question at a time to follow the flow of a real conversation, and they work on any device. You can run feedback and satisfaction surveys, create lead generation forms, quizzes, on-site polls, and more.
CrowdSignal (previously PollDaddy) is a WordPress plugin from the makers of WordPress itself for creating embedded polls and surveys on websites and in emails. You can connect it to other services like Facebook, Twitter, Weebly, and more. It’s a great tool for short quizzes and on-site polls to ask visitors quick questions and get feedback in the moment. You can also create surveys with unlimited questions and ratings.
The software also offers an iOS app to collect answers anywhere, e.g. at a tradeshow, at a POS, or to conduct a street survey.
Bugrem is another user feedback tool that allows you to create user feedback buttons and forms, and lets users leave feedback, suggestions, and bug reports by taking screenshots straight from their browser.
The software offers ready-made user feedback buttons and forms that you can customize. The buttons can trigger forms for general feedback or users can drag them to a specific part of the page.
FeedbackRig is a feedback platform that provides customizable sticky user feedback widgets, web surveys, ratings, one-question surveys and more for websites and apps, and emails. It includes a wide range of targeting options and also allows to submit visual feedback by integrating the visual feedback button with your website or app.
The software includes reporting and analysis and integrates with other tools like Trello.
An alternative to a typical user feedback button, Marker.io is a tool that focuses on visual feedback, letting you collect it straight into project management services like Jira, Trello, Asana, Slack, and more. It requires installing a browser extension that you can use to capture bugs and issues from any page and submit your ideas.
Which customer feedback tool is best?
The most suitable tool is one that serves your company’s needs best. Do you want to collect website ratings, written feedback or get visual screenshots and annotation? Or a combo of all?
But even the best tool won’t make a difference if you don’t act on the feedback you collect. So make sure you know why you’re collecting the feedback and that it doesn’t just stay in the platform for no-one to see. Feedback should be used across the organization, by marketing, sales, UX, design, and product teams to achieve that one most important goal: make your customers happier with your products.
Not sure what type of feedback tool you need? Talk to our experts – sign up for a free demo now.