What Is a Good Survey Response Rate for Online Customer Surveys?

Struggling to boost your survey response rates? You’re not alone. Many teams ask the same thing: What is a good survey response rate, and how do we actually get there?

Whether you’re collecting feedback through a website widget or email, getting customers to respond is a challenge across industries. But it’s also a crucial step in fueling your Product Development Lifecycle (PDLC). Why? Because response rates directly impact the quality and quantity of insights you gather to drive product decisions—from discovery to launch and beyond.

So… what’s the magic number?

While it varies by audience and context, a 30–40% response rate is considered a strong benchmark for online surveys. But numbers alone don’t tell the full story. Survey length, timing, tone, and how embedded your survey is in the user journey all affect participation.

In this guide, we’ll break down the best practices that actually move the needle—like optimizing timing, shortening surveys, and building trust. By making small changes rooted in empathy and product context, you’ll not only boost response rates—you’ll unlock the kind of insights that shape better products.

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Feedback management on Usersnap: 10 dashboard tips to boost your collaboration

It’s not difficult to get feedback; it’s about what you do next – your feedback management approach decides if you’re truly listening to your customers. (And if collecting customer feedback is still the challenge for you, please read that blog post first.)

Usersnap’s dashboard is designed to help teams work through feedback faster and gain deeper insights on your customers. And thanks to our culture of eating our own dog food, we have learned a lot from our customers and built some new features based on their feedback!

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6 Customer Feedback Survey Examples

If you’re still sending out one-size-fits-all feedback surveys, it’s time for a reality check. Generic questions lead to generic answers—and that means wasted time, unclear insights, and missed opportunities. Your product exists to solve a specific problem, so your customer feedback surveys should reflect that intent.

And let’s be honest—if your surveys are long and tedious, don’t be surprised when customers ghost you. They’re looking for solutions that save them time, not create more work.

That’s why we’re introducing intent-driven mini-surveys: short, targeted feedback forms that align with where your users are in the product development lifecycle (PDLC). Whether you’re in discovery, validation, testing, or post-launch optimization, these surveys help you capture specific, high-signal insights—fast.

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User Screen Recording: Solving Customer Feedback Errors, Circa 2021

I wish I could just send a user screen recording video.

Please delete this sentence from your vocabulary. Because we’ve heard your wish loud and clear, and we’re excited to announce Usersnap is your wholesome user screen recording feedback tool. 

Are you also asking “How do I record a user session?”

You can now see the entire flow of your users’ issues and save time in clarifying the steps of troubleshooting. Plus, your customers also save time in explaining what their screenshot means. Win-win.

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Usersnap Customer Experience Statistics + 10 More Stats on CX

Everyone talks about “putting yourself in the customer’s shoes” to see what experience they offer to their customers, but only a few understand the power of customer experience statistics. Before discussing about the power of customer feedback, let’s take a look at the state of the customer experience report.

It’s been over 2 years since we at Usersnap started developing a tool for customer feedback and CX. We must say – it’s been such an exhilarating journey so far! 

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Save 35% Communication Time on Client Approval with Usersnap Board

Your clients look to you and your agency for functional, appealing websites. As the creative pro committed to customer satisfaction, you and your company must balance that goal while maintaining an efficient communication flow that allows you and your team to do your best work.

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Prioritizing Customer Feedback From One Place: Game-Changer!

If you’re reading this post, there’s a decent chance you’re distracted by users and customers giving you feedback; how are you prioritizing customer feedback today?

And if you’re like most product managers, they’re telling you all of that important feedback in different, hard-to-reach places. In this article, you will get to understand what is customer prioritization? and How do you effectively use customer feedback?

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The Journey to Customer-Centric Growth: The Virtual Summit!

Wow, can’t believe we actually pulled together a summit with more than 50 speakers on customer experience in such a short period of time, relevant for any customer centric company out there.

And now we’re proud to say The Journey to Customer-Centric Growth – Success Stories of Scaling CX and Qualitative Feedback was a MUST attend, learnings-guaranteed event. Come see how we brought the noise and amplified the importance of CX!

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