There’s a quiet truth in product management that nobody wants to say out loud:
Teams don’t fail because they lack customer feedback. They fail because they don’t know what to do with it.
You’ve seen it.
Insights scattered across Slack, Jira, Zendesk, Google Drive you named it.
A dozen sources, zero alignment.
Weekly triage meetings that feel like déjà vu.
Everyone drowning in “signals,” but starving for clarity.
Product wants focus.
Engineering wants context.
CS wants urgency.
Leadership wants impact.
But without a system to turn feedback → insight → opportunity → decisions, you’re basically running a democracy of opinions…
That’s where Opportunity Mapping comes in …
Continue Reading “Opportunity Mapping: How Insight-Driven Product Teams Turn Customer Feedback Into High-Value Opportunities” →