Ashley Cheng, Author at Usersnap Blog

What is customer advocacy? Definition & 10 strategies

No matter your industry, one thing remains constant: your product exists to serve your customers. They’re not just buyers—they’re the driving force behind your roadmap, your innovation, and your growth. That’s why putting customer needs at the core of your strategy is more than a nice-to-have—it’s a foundation for building customer advocacy.

By understanding customer intent—the “why” behind behaviors and feedback—you unlock powerful insights that can guide every stage of your product development lifecycle (PDLC). From discovery and validation to iteration and launch, a customer-led approach ensures you’re solving the right problems, delivering real value, and earning not just loyalty—but advocacy.

Let’s discuss what customer advocacy is all about. Ready?

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26 Screen Capture Tools To Speed Up Web Project Communication

A picture is worth 1000 words. A very familiar quote and it still holds true, especially when it comes to screen capture. Capturing screen images has become a highly popular mode of visual communication in today’s world. New technologies have enriched working with screenshot images to fit the modern multi-location team structure.

As per studies, 90% of information entering the brain is visual and that visuals are processed 60,000 times faster in the brain than text. To save cost and time and improve productivity, a visual communication tool for your teams to understand issues faster is must-have.

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How we built a product feedback software tailored for product managers

Are you wondering whether or not you need product feedback software to help you listen to your users? Try answering this question: Can you recall three pieces of product feedback that helped you build a better solution?

If you can, great memory. OR… may it be that you don’t receive enough feedback, and you don’t have customer evidence for every new solution on your roadmap? So, you can still clearly count the instances when you do have feedback to back up your decision.

Relax, we’re not here to judge, in fact, we’ve been there! Collecting customer feedback is time-consuming, and being a product-led growth company takes time. Especially if what users say contradicts your hypothesis and vision. (Oh boy, yes, these things happen…) Which is the reason why we wanted to write this article. 😉 We want to share our journey from spending weeks collecting a mere couple of user feedback to scaling up feedback touchpoints and eventually realizing our own software is an outstanding Product Feedback Software!

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How Tango incorporated user feedback from early-adopters to achieve hyper growth

September 2021 was a spectacular month: Tango was voted #1 Product of the Week on Product Hunt (and later on got recognized as Product of the Year) and acquired more than 10,000 early adopters! It was also the month they started collecting customer feedback with Usersnap. That leads us to this story!

Product of the Year! - Tango Product Hunt

Now, as they say: shall we tango?

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Collecting Customer Feedback: Save Time Doing It + 10 Best Ways to Snag It

If you’re a product manager or anyone collecting customer feedback for your company, maybe you never realized how backbreaking it actually is. With the right tool stack and workflow, you can get to the customer problem quicker. By doing so, you can focus your time on actually fulfilling their needs. As a small SaaS with a big punch, Usersnap knows the drill.

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Erste Group redefining digital customer experience with continuous feedback

As 76% of all bank interactions are online nowadays, create remarkable digital customer experience are not just buzzwords. It is the utmost important, revenue-correlated topic in FinTech.

Luckily for Erste Group, they’ve been focusing on customer experience since the very beginning. And today we have the honour to share their journey. In particular, how they listened to the voice of customers and turned that into features and UX improvements.

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Feedback management on Usersnap: 10 dashboard tips to boost your collaboration

It’s not difficult to get feedback; it’s about what you do next – your feedback management approach decides if you’re truly listening to your customers. (And if collecting customer feedback is still the challenge for you, please read that blog post first.)

Usersnap’s dashboard is designed to help teams work through feedback faster and gain deeper insights on your customers. And thanks to our culture of eating our own dog food, we have learned a lot from our customers and built some new features based on their feedback!

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6 Customer Feedback Survey Examples

If you’re still sending out one-size-fits-all feedback surveys, it’s time for a reality check. Generic questions lead to generic answers—and that means wasted time, unclear insights, and missed opportunities. Your product exists to solve a specific problem, so your customer feedback surveys should reflect that intent.

And let’s be honest—if your surveys are long and tedious, don’t be surprised when customers ghost you. They’re looking for solutions that save them time, not create more work.

That’s why we’re introducing intent-driven mini-surveys: short, targeted feedback forms that align with where your users are in the product development lifecycle (PDLC). Whether you’re in discovery, validation, testing, or post-launch optimization, these surveys help you capture specific, high-signal insights—fast.

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User Screen Recording: Solving Customer Feedback Errors, Circa 2021

I wish I could just send a user screen recording video.

Please delete this sentence from your vocabulary. Because we’ve heard your wish loud and clear, and we’re excited to announce Usersnap is your wholesome user screen recording feedback tool.

Are you also asking “How do I record a user session?”

You can now see the entire flow of your users’ issues and save time in clarifying the steps of troubleshooting. Plus, your customers also save time in explaining what their screenshot means. Win-win.

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Customer Experience Manager Vs Customer Support: Why You Need Both?

You’re probably already aware that customer experience manager and customer support are important for digital companies.

However, SaaS, software, and e-commerce companies have a slightly different, additional challenge on their hands. Your potential customers can easily research and even test-drive all of their options before purchase. Sounds like a challenge to you? Then let’s jump in.

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