Author: Ashley Cheng

Who doesn’t like to use a product that looks pretty?

Yet as a software company owner or product manager, you hesitate to put time and budget into UI/UX design?

The questions lingering in your mind may be: How important is design to product success? Or how would UI/UX contribute to business growth? 

Here at Usersnap, we recently underwent a significant change to our product interface. So we can help answer some of the FAQs you might have with our real-life examples. 

Continue Reading “How To Measure UI/UX Design Impact On Business (+ Our Own Experience)” →

In a nutshell, a customer centric culture is this: putting your customers first. But it is actually a lot deeper than that. It is placing customers at the core of your business and then building everything around it. From collecting customer feedback, to closing the feedback loop, it starts with and centers on the customers!

It is not simply trying to please customers to make money, but to listen to them and offer solutions to their problems. 

Continue Reading “Customer Centric Culture: A Purpose to Profit” →

Your customers are your lifeline, you know that. You need customer feedback to improve their customer experience.

But how much do you take into consideration how they actually feel about your brand?

You might think all your customers are perfectly happy. After all, your business generates sales, right?

Turns out, without actually speaking to your customers, you can’t truly know how they feel about you, your products or your business.

And, when you’re armed with that knowledge? You can grow your business and earn loyal customers.

In this post, we’re going to cover:

1. NPS: A closer look at one of the most effective metrics to track if you want to build advocates for your business
2. Why you can’t only focus on NPS alone
3. How your NPS ties into your overall customer experience

Let’s go.

Continue Reading “How E-Commerce Improves Customer Experience with NPS to Drive Sales” →