Author: Ashley Cheng

How to Use Micro-Interactions to Improve Website Experience

According to ThinkJar’s customer strategy research, 86% of consumers are willing to pay more for an upgraded experience.

As a product owner, UI/UX designer or a marketer, we are all working to optimize the website experience and bring in more customers.

But what defines a good experience? What should you improve? How can you measure the quality of user experiences?

If you have any of these questions floating in your mind, you are on the right track. In this article, you will get answers and learn about the best practices in creating, measuring and evaluating digital experiences from leading companies.

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How To Elevate Your Online Customer Service With Screenshots And Annotations

72% of customers blame poor customer service as the reason for having to explain their issue multiple times.

But, as a customer service agent or the feedback receiver, you know customers are sometimes just as guilty. They are often the ones who do not describe their problems accurately and can waste your time.

So, how can you overcome miscommunication and improve efficiency? How do you shorten the tedious back-and-forth cycle in clarifying technical issues?

This article has got you covered.

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How QA Testing is Moving Up in Today’s Agile Value Chain

In the past, the core goal of testing is to find bugs and fix them. But the dynamics of IT and testing landscape have changed now.

Agile QA approach and user experience driven development (UXDD) have taken modern software development and testing by storm. 

Are your QA testers up to speed? 

As a QA tester or manager, how you scale up your skills to match today’s innovative challenges is the key to improving testing productivity and advancing your career prospects.  

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Customer Centric Culture: A Purpose to Profit

In a nutshell, a customer centric culture is this: putting your customers first. But it is actually a lot deeper than that. It is placing customers at the core of your business and then building everything around it. From collecting customer feedback, to closing the feedback loop, it starts with and centers on the customers!

It is not simply trying to please customers to make money, but to listen to them and offer solutions to their problems. 

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How E-Commerce Improves Customer Experience with NPS to Drive Sales

Your customers are your lifeline, you know that. You need customer feedback to improve their customer experience.

But how much do you take into consideration how they actually feel about your brand?

You might think all your customers are perfectly happy. After all, your business generates sales, right?

Turns out, without actually speaking to your customers, you can’t truly know how they feel about you, your products or your business.

And, when you’re armed with that knowledge? You can grow your business and earn loyal customers.

In this post, we’re going to cover:

  1. NPS: A closer look at one of the most effective metrics to track if you want to build advocates for your business
  2. Why you can’t only focus on NPS alone
  3. How your NPS ties into your overall customer experience

Let’s go.

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Crowdtesting – all you need to know

You have developed your product sparked by brilliant ideas and are ready to go-live. But have you caught all the bugs in your application? The customer finding it could damage your reputation.

Negative online feedback is just a finger’s swipe away. We all know social media’s viral nature. It can easily make or break brands. It’s nice to have your customers testing the application. But, that’s not feasible, right?

Do we have any smart solutions available? Crowdtesting is the answer.

Successful brands globally are increasingly using Crowdtesting for flawless products. It is a cost-effective and real-world multi-platform testing approach. Let’s explore more.

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