How to beta test, a robust example from award-winning learning app Pocket Prep

Surely all software companies are familiar with beta testing, but how well do you actually do it?

If you’re not all that confident with answering this question, hey, that’s cool too, because you’ve found the right article to get some practical ideas!

We talked to Colin Ulin, senior software engineer at Pocket Prep, about their low-effort high-outcome beta testing strategy and design-thinking development process. 

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How to Use Customer Centric Copywriting to Improve Experience

Why do brands compete to shout “customer centric”? Today, customers want more from brands.  

They look beyond the products and, recently, the focus on customer experience has become more accentuated.

Writing catchy copies for your marketing campaigns to grab the attention of your consumers is definitely important. But many marketers have forgotten about writing copies to show customer centricity and improve customer experience.

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Usersnap Customer Experience Statistics + 10 More Stats on CX

Everyone talks about “putting yourself in the customer’s shoes” to see what experience they offer to their customers, but only a few understand the power of customer experience statistics. Before discussing about the power of customer feedback, let’s take a look at the state of the customer experience report.

It’s been over 2 years since we at Usersnap started developing a tool for customer feedback and CX. We must say – it’s been such an exhilarating journey so far! 

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How Google Conducts User Research for Customer Loyalty

Google’s tech alone didn’t build them into a top company. The fact is that user research matters too!

Creatively exploring market preferences is critical for success. Google first gained an initial foothold and held onto it through such evaluations. Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result.

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Prioritizing Customer Feedback From One Place: Game-Changer!

If you’re reading this post, there’s a decent chance you’re distracted by users and customers giving you feedback; how are you prioritizing customer feedback today?

And if you’re like most product managers, they’re telling you all of that important feedback in different, hard-to-reach places. In this article, you will get to understand what is customer prioritization? and How do you effectively use customer feedback?

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The Journey to Customer-Centric Growth: The Virtual Summit!

Wow, can’t believe we actually pulled together a summit with more than 50 speakers on customer experience in such a short period of time, relevant for any customer centric company out there.

And now we’re proud to say The Journey to Customer-Centric Growth – Success Stories of Scaling CX and Qualitative Feedback was a MUST attend, learnings-guaranteed event. Come see how we brought the noise and amplified the importance of CX!

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A new experience on Usersnap: adding more context and improving efficiency for user feedback workflows

“Phew” is what your users say when they realize it’s that easy to take a screenshot of a bug. But can you win customers’ hearts with “phew”? Or do you need a “wow”?

The new Usersnap widget and project templates are here to boost your “wow” levels by making user feedback more versatile and adding research value to help you make wiser product decisions. 

Let’s enter the new era of feedback-driven software development 💪

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Customer Experience Resources for SaaS: 15 Must-Read/Watch

Customer experience, or CX, is critical in today’s user-centered market. Customers have more information than ever before available at their fingertips, and they can share reviews with the world at lightning speed. As a result, it’s important for leaders in SaaS and E-commerce businesses to constantly improve customer experience to stay competitive.

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[Webinar] Breaking department silos to build great Customer Experience

Are your CX efforts not showing impact? Is your team working on customer journeys alone? Oh-uh.

Great customer experience can not be built by single departments, teams need to learn how to collaborate on CX initiatives together. We brought on 3 department leaders from 3 highly customer-centric organizations to talk in this panel.

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