Ashley Cheng, Author at Usersnap Blog

Net Promoter Score (NPS): the right way to use it + case study

Do you keep hearing about Net Promoter Score (NPS) as a great tool for improving customer satisfaction, boosting customer lifetime value, and generating more revenue?

If you’re interested in learning what Net Promoter Score is about and implementing it into your business – you’re in the right place.

In this guide, we’re going to go over what NPS is, as well as discuss its advantages and challenges.

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The Most Hands-on Guide for SaaS Go-to-Market Strategy and Product Launch Plans

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Here’s the rub; no two companies are the exact same, so you can’t copy and paste a GMT strategy into your business and expect the same results. Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans.

In this article, we’ll share tips and advice all about SaaS go-to-market strategies, with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing. Let’s dive in!

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Customer Support Tools Breakdown in 2024: Which One Fits Your SaaS Tool Stack?

When you’re searching for customer support tools, you want to make sure that it ticks all the boxes your team requires. After all, customer support interactions can be some of the most memorable opportunities to impress a user in need of assistance. So, congratulations! You’re off to a good start by researching the available options.

Customers often hope to interact with a company on multiple levels – email, phone, chat, and social media. Each method requires different tools to achieve the desired outcome. To be successful, you need to equip your support staff with the right customer support tools to deliver superior customer service.

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7 Essential Customer Feedback Questions for Customer Surveys

Any successful company of today knows that optimizing customer feedback questions are just as important as innovative product-related ideas or internal expert opinions.

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10 Ways to Utilize Customer Advocacy for your SaaS

No matter what type of business you’re in, yofu will interact with customers. They are, after all, the foundation of your business; without them you’d have no business at all. Putting a heavy focus on customer needs will help you in many ways, one of which is to create strong customer advocacy.

Let’s discuss what customer advocacy is all about. Ready?

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SaaS growth in 2024: Why tracking competitive advantage will NOT yield marketing leadership

Competitive analysis of current market offerings absolutely helps your SaaS company. However it isn’t the only thing, and perhaps a quite overrated approach to achieving SaaS growth. Not only is tracking the competition daunting, it doesn’t ensure the product chiseled and shaped will be used by YOUR user base.

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26 Screen Capture Tools To Speed Up Web Project Communication

A picture is worth 1000 words. A very familiar quote and it still holds true, especially when it comes to screen capture. Capturing screen images has become a highly popular mode of visual communication in today’s world. New technologies have enriched working with screenshot images to fit the modern multi-location team structure.

As per studies, 90% of information entering the brain is visual and that visuals are processed 60,000 times faster in the brain than text. To save cost and time and improve productivity, a visual communication tool for your teams to understand issues faster is must-have.

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How we built a product feedback software tailored for product managers

Are you wondering whether or not you need product feedback software to help you listen to your users? Try answering this question: Can you recall three pieces of product feedback that helped you build a better solution?

If you can, great memory. OR… may it be that you don’t receive enough feedback, and you don’t have customer evidence for every new solution on your roadmap? So, you can still clearly count the instances when you do have feedback to back up your decision.

Relax, we’re not here to judge, in fact, we’ve been there! Collecting customer feedback is time-consuming, and being a product-led growth company takes time. Especially if what users say contradicts your hypothesis and vision. (Oh boy, yes, these things happen…) Which is the reason why we wanted to write this article. 😉 We want to share our journey from spending weeks collecting a mere couple of user feedback to scaling up feedback touchpoints and eventually realizing our own software is an outstanding Product Feedback Software!

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How Tango incorporated user feedback from early-adopters to achieve hyper growth

September 2021 was a spectacular month: Tango was voted #1 Product of the Week on Product Hunt (and later on got recognized as Product of the Year) and acquired more than 10,000 early adopters! It was also the month they started collecting customer feedback with Usersnap. That leads us to this story!

Product of the Year! - Tango Product Hunt

Now, as they say: shall we tango?

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Voice of the customer: the best VoC guide (UPDATED 2024!)

As a product manager or a SaaS company owner, what is your main drive in building new products? What impacts your decision-making process? Do you consider customer feedback as well as the voice of the customer (VoC) techniques?

Should the voice of the customer influence product development?

In this article you will find out why incorporating the voice of customers into your strategies can bring your business success. Ready to rock?

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