Author: Ashley Cheng

Voice of the customer: the best VoC guide (UPDATED 2023!)

As a product manager or a SaaS company owner, what is your main drive in building new products? What impacts your decision-making process? Do you consider customer feedback as well as the voice of the customer (VoC) techniques?

Should the voice of the customer influence product development?

In this article you will find out why incorporating the voice of customers into your strategies can bring your business success. Ready to rock?

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10 Ways to Utilize Customer Advocacy for your SaaS

No matter what type of business you’re in, you will interact with customers. They are, after all, the foundation of your business; without them you’d have no business at all. Putting a heavy focus on customer needs will help you in many ways, one of which is to create strong customer advocacy.

Let’s discuss what customer advocacy is all about. Ready?

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Collecting Customer Feedback: Save Time Doing It + 10 Best Ways to Snag It

If you’re a product manager or anyone collecting customer feedback for your company, maybe you never realized how backbreaking it actually is. With the right tool stack and workflow, you can get to the customer problem quicker. By doing so, you can focus your time on actually fulfilling their needs. As a small SaaS with a big punch, Usersnap knows the drill.

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Erste Group redefining digital customer experience with continuous feedback

As ​​76% of all bank interactions are online nowadays, create remarkable digital customer experience are not just buzzwords. It is the utmost important, revenue-correlated topic in FinTech.

Luckily for Erste Group, they’ve been focusing on customer experience since the very beginning. And today we have the honour to share their journey. In particular, how they listened to the voice of customers and turned that into features and UX improvements.

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Feedback management on Usersnap: 10 dashboard tips to boost your collaboration

It’s not difficult to get feedback, it’s about what you do next – your feedback management approach decides if you’re truly listening to your customers. (And if collecting customer feedback is still the challenge for you, please read that blog post first.)

Usersnap’s dashboard is designed to help teams work through feedback faster and gain deeper insights on your customers. And thanks to our culture of eating our own dogfood, we have learned a lot from our customers and built some new features based on their feedback!

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Customer feedback survey examples to increase your engagement rates

If you’re sending generic customer feedback surveys, then you are wasting your time. Sorry to be rude. Your company is solving a specific need and problem, and it requires tailored questions and answers to get useful info to improve your organization and operation.

And if you’re trying to get customer feedback by sending looong customer surveys, then don’t expect a ton of feedback responses. Customers want your product to help them save time, not produce more work!

That’s why we are introducing mini-surveys. Customizable feedback forms that allow you to collect relevant and valuable product insights. You can send out the feedback survey via website pop-ups and emails to maximize the distribution.

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User Screen Recording: Solving Customer Feedback Errors, Circa 2021

I wish I could just send a user screen recording video.

Please delete this sentence from your vocabulary. Because we’ve heard your wish loud and clear, and we’re excited to announce Usersnap is your wholesome user screen recording feedback tool. 

Are you also asking “How do I record a user session?”

You can now see the entire flow of your users’ issues and save time in clarifying the steps of troubleshooting. Plus, your customers also save time in explaining what their screenshot means. Win-win.

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Customer Experience Manager Vs Customer Support: Why You Need Both?

You’re probably already aware that customer experience manager and customer support are important for digital companies.

However, SaaS, software, and e-commerce companies have a slightly different, additional challenge on their hands. Your potential customers can easily research and even test-drive all of their options before purchase. Sounds like a challenge to you? Then let’s jump in.

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