Author: Ashley Cheng

Voice of the customer: the best VoC guide (UPDATED 2025!)

As a product manager or a SaaS company owner, what is your main drive in building new products? What impacts your decision-making process? Do you consider customer feedback as well as the voice of the customer (VoC) techniques?

Should the voice of the customer influence product development?

In this article you will find out why incorporating the voice of customers into your strategies can bring your business success. Ready to rock?

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Collecting Customer Feedback: Save Time Doing It + 10 Best Ways to Snag It

If you’re a product manager or anyone collecting customer feedback for your company, maybe you never realized how backbreaking it actually is. With the right tool stack and workflow, you can get to the customer problem quicker. By doing so, you can focus your time on actually fulfilling their needs. As a small SaaS with a big punch, Usersnap knows the drill.

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Erste Group redefining digital customer experience with continuous feedback

As ​​76% of all bank interactions are online nowadays, create remarkable digital customer experience are not just buzzwords. It is the utmost important, revenue-correlated topic in FinTech.

Luckily for Erste Group, they’ve been focusing on customer experience since the very beginning. And today we have the honour to share their journey. In particular, how they listened to the voice of customers and turned that into features and UX improvements.

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Feedback management on Usersnap: 10 dashboard tips to boost your collaboration

It’s not difficult to get feedback; it’s about what you do next – your feedback management approach decides if you’re truly listening to your customers. (And if collecting customer feedback is still the challenge for you, please read that blog post first.)

Usersnap’s dashboard is designed to help teams work through feedback faster and gain deeper insights on your customers. And thanks to our culture of eating our own dog food, we have learned a lot from our customers and built some new features based on their feedback!

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6 Customer Feedback Survey Examples

If you’re still sending out one-size-fits-all feedback surveys, it’s time for a reality check. Generic questions lead to generic answers—and that means wasted time, unclear insights, and missed opportunities. Your product exists to solve a specific problem, so your customer feedback surveys should reflect that intent.

And let’s be honest—if your surveys are long and tedious, don’t be surprised when customers ghost you. They’re looking for solutions that save them time, not create more work.

That’s why we’re introducing intent-driven mini-surveys: short, targeted feedback forms that align with where your users are in the product development lifecycle (PDLC). Whether you’re in discovery, validation, testing, or post-launch optimization, these surveys help you capture specific, high-signal insights—fast.

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User Screen Recording: Solving Customer Feedback Errors, Circa 2021

I wish I could just send a user screen recording video.

Please delete this sentence from your vocabulary. Because we’ve heard your wish loud and clear, and we’re excited to announce Usersnap is your wholesome user screen recording feedback tool. 

Are you also asking “How do I record a user session?”

You can now see the entire flow of your users’ issues and save time in clarifying the steps of troubleshooting. Plus, your customers also save time in explaining what their screenshot means. Win-win.

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Customer Experience Manager Vs Customer Support: Why You Need Both?

You’re probably already aware that customer experience manager and customer support are important for digital companies.

However, SaaS, software, and e-commerce companies have a slightly different, additional challenge on their hands. Your potential customers can easily research and even test-drive all of their options before purchase. Sounds like a challenge to you? Then let’s jump in.

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Best Customer Experience Strategy for Big and Small Business in 6 Steps

Many small businesses fall short because they overlook the importance of a customer experience strategy.

If you are unfamiliar with the term, businesses undertake a CX strategy to address a customer’s holistic perception of the business after they interact. In this article, we’ll dive into some proven methods for boosting the CX of your SME.

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5 Ways to Test and Improve Customer Experience on the Website

Developing your website and building the customer experience can be a lot of trouble, especially at the early stages. You roll out the product, but the engagement rates are far lower than you expected. The worst thing is you don’t know why and need a way to increase the website customer experience.

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