Author: Ashley Cheng

Best Customer Experience Strategy for Big and Small Business in 6 Steps

Many small businesses fall short because they overlook the importance of a customer experience strategy.

If you are unfamiliar with the term, businesses undertake a CX strategy to address a customer’s holistic perception of the business after they interact. In this article, we’ll dive into some proven methods for boosting the CX of your SME.

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5 Ways to Test and Improve Customer Experience on the Website

Developing your website and building the customer experience can be a lot of trouble, especially at the early stages. You roll out the product, but the engagement rates are far lower than you expected. The worst thing is you don’t know why and need a way to increase the website customer experience.

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50 Inspirational Customer Experience Quotes to Guide You

Customer experience is a topic that almost anyone can relate to. Yet it’s not easy at all to do a cracking job. With that in mind, that is where customer experience quotes can help in guiding you forward.

List of the best customer experience quotes

If you’re just starting out in CX, or you’re feeling a bit lost on the way, here are 50 to-the-point quotes on customer experience to help you get (back) on track.

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How to beta test, a robust example from award-winning learning app Pocket Prep

Surely all software companies are familiar with beta testing, but how well do you actually do it?

If you’re not all that confident with answering this question, hey, that’s cool too, because you’ve found the right article to get some practical ideas!

We talked to Colin Ulin, senior software engineer at Pocket Prep, about their low-effort high-outcome beta testing strategy and design-thinking development process. 

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12 Easy-To-Apply Tips To Boost Your Feedback Survey Response Rate

Are you having a hard time scaling your customer survey response rate? what is a good response rate for a survey? You’re not alone.

Getting customers to respond to feedback requests is a challenge for businesses of all stripes. Which is why we’re breaking it down here with some easy-to-use tips to get you moving in the right direction.

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How to Use Customer Centric Copywriting to Improve Experience

Why do brands compete to shout “customer centric”? Today, customers want more from brands.  

They look beyond the products and, recently, the focus on customer experience has become more accentuated.

Writing catchy copies for your marketing campaigns to grab the attention of your consumers is definitely important. But many marketers have forgotten about writing copies to show customer centricity and improve customer experience.

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Usersnap Customer Experience Statistics + 10 More Stats on CX

Everyone talks about “putting yourself in the customer’s shoes” to see what experience they offer to their customers, but only a few understand the power of customer experience statistics. Before discussing about the power of customer feedback, let’s take a look at the state of the customer experience report.

It’s been over 2 years since we at Usersnap started developing a tool for customer feedback and CX. We must say – it’s been such an exhilarating journey so far! 

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How Google Conducts User Research for Customer Loyalty

Google’s tech alone didn’t build them into a top company. The fact is that user research matters too!

Creatively exploring market preferences is critical for success. Google first gained an initial foothold and held onto it through such evaluations. Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result.

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