Over the past few months, we’ve heard the same story again and again through surveys, interviews, and deep-dive research with product teams: collecting user feedback creates chaos.
There’s too much data to sift through, stakeholders are asking for visibility, and before you know it, you’re stuck in endless debates about which opportunities deserve attention.
Even with solid evidence from users, connecting insights to hypotheses and aligning on decisions across teams often feels harder than it should be.
The message was clear: it’s not the lack of data that slows progress — it stalls because of a missing link between user insights, strategic hypotheses, and the team conversations that shape priorities.
So we decided to rebuild how Usersnap supports that connection. This makeover isn’t a visual refresh, it’s a complete rethinking of how teams move from discovery to alignment to confident action.
Transforming PDLC alignment
Previously, Usersnap provided teams with tools to capture issues, collect feedback, and run satisfaction surveys — all essential for tackling the most urgent fires. However, product teams were simultaneously juggling many other tools to navigate the steps of PDLC (product development lifecycle): discovery, research, analysis, ideation, solution building, testing, release, adoption… in addition to the ever-favorite, stakeholder alignment.
Project management tools help track tasks and progress, but they rarely support the real strategic side of product management.
The result?
Teams still struggled to plan and prioritize high-impact opportunities with confidence. They spent hours gathering data from different tools, chasing context across tools… all while burning time, money, and energy just trying to make sense of it all.
So what’s been missing?
Product teams need a platform built for their world, one that connects every part of the process around what users actually want.
What makes the new Usersnap different?
We’ve rebuilt Usersnap to finally make discovery easy and central. Because when PMs can easily and regularly connect with users, they gain the evidence to lead with confidence — and everything else falls into place.
AI co-pilot Airis
With our new AI co-pilot (meet Airis, the sidekick you deserve to be awesome!) triaging high volume of feedback and spotting insights is easier than ever. Airis takes care of topic labeling and sentiment analysis, turning insights into strong hypotheses for you to build the right solutions.
Opportunity board
The next major pain point we heard from product teams was that insights and feedback often get lost when they can’t be easily referenced for prioritization and planning. People don’t remember every detail and need quick access to the evidence. That’s why we are introducing the Opportunity Board. Unlike regular kanban boards and our previous project-based workflows, it connects tickets, feedback, requests, and insights hypotheses across multiple projects in a space, ensuring that every priority discussion and decision stays user-focused.
Unique scoring system for prioritization process
We didn’t stop at connecting context, we also tackled the challenge of alignment. Each opportunity card features an uniquely designed scoring system that brings structure to prioritization processes, enhances strategic clarity, and improves decision transparency. Stakeholders get transparency, teams get focus, and everyone gains confidence in the roadmap.
Give your PDLC a glow-up: less noise, fewer distractions, and lower tooling costs. We’ve also partnered with top product leaders and PM coaches to bring you built-in templates that help you hit the ground running, consistently gather valuable insights, and inspire your team to continuously discover their customers.
| 🔥 Usersnap |
⚔️ Competitors |
| 🧩 Conduct all your PDLC operations in one place and in a targeted way |
🪓 Fragmented product workflows scattered across disconnected tools |
| 💬 Interact directly with users — get data from Usersnap, make better decisions with your team |
📊 Rely on indirect or passive data sources that slow learning and alignment |
| 🤖 AI sidekick that supports decisions, saves time, and adapts to your workflow |
🧱 Rigid AI tools or manual triage that increase effort and friction |
| 🗺️ Receive guidance in planning through team collaboration and real data insights |
🤔 Leave you guessing what to prioritize or plan next |
| 👥 Bring in all stakeholders — align across the organization and cross-reference with user feedback |
💸 Collaboration restricted by pricing tiers or limited seats — high effort and expensive |
How the New Usersnap Works – Four Phases of PDLC
Let’s dive into how the new Usersnap filters the noise and amplifies the product signals that matter. It breaks down into four critical phases: Discover, Analyze, Act, and Engage.
1. Discover: Capture contextual feedback from RIGHT users
Customers love Usersnap’s in-the-moment surveys and rich feedback capture. To provide your research with even more flexibility, we’ve enhanced multi-criteria segmentation so you can target users by custom attributes from your app, CRM, or feedback activity. This update helps you reach the right users at the right time, enabling deeper, more focused product discovery.
Frequent micro research and continuous feedback collecting helps product teams gain unbiased insights that reflect user experiences in context.
2. Analyze: Let AI Uncover Patterns and Hypothesis
“I don’t even spend a minute labeling feedback anymore, I just jump into the sentiment sensor” says one beta tester.
Our new AI model makes this possible with highly accurate topic categorization, while still giving you full control to define and pass your own topics.
Insights are visualized by positive vs. negative sentiments, with powerful filters to explore user segments and time ranges. What truly sets our analytics apart is the hypothesis suggestion feature for product ideation. You and your team can workshop these AI-generated ideas, react and decide together, and even spin up potential solutions (yes — integrations with AI prototyping tools are on the way!).
Our built-in transparency ensures you can trace every insight back to its original feedback source. No more guessing what the AI assumed, you can always access the real user comments behind the analysis to uncover the true root causes.
3. Act – Prioritize opportunities with Evidence
Create an opportunity directly from any hypothesis you’re ready to act on, no more switching between disconnected tools. Unlike most roadmapping platforms, we make sure the context is always right at your fingertips, so every planning decision stays grounded in real customer insights.
Another standout feature is our prescriptive scoring system, designed to help you ask the right strategic questions: What’s the impact? How strong is market demand? How urgent or frequent is this problem for users? While frameworks like ICE or RICE focus on surface-level metrics, ours helps you think about what truly drives value.
All of this comes together in a simple, visual Kanban-style roadmap that makes priority levels and statuses clear at a glance. It’s designed to bring stakeholders together around confident, evidence-based decisions, guided by an effective scoring system and enriched with real user feedback.
4. Engage – Close the loop with announcements and surveys
The final, and often most impactful, step in your PDLC is closing the loop with your users. With announcement popups, changelog, and feedback email replies, Usersnap offers a variety of creative ways to keep your users informed about new releases and updates.
You can customize your communication for different user segments, ensuring each message is relevant and targeted. This personalized approach helps strengthen your connection with users and keeps them engaged.
To measure how well you delivered, you can also set up satisfaction or customer effort score surveys. These insights help you understand user sentiment post-release and continue improving the product experience.
Transform the way you innovate and iterate
With this relaunch, Usersnap isn’t just a user feedback tool, it’s your complete workspace for discovery, planning, and alignment.
From capturing authentic user voices, to turning insights into actionable opportunities, every step now happens in one connected flow. No more scattered tools, missing context, or endless prioritization debates… just clarity, evidence, and momentum!
Ready to experience the new Usersnap?
Try Free Trial here
