Jobs-to-be-done survey templates

Understanding the Jobs-to-Be-Done is the cornerstone of successful product design and delivery. It shifts our perspective from “what we offer” to “what our customers need”. By using these micro-surveys, you're stepping into your customers' shoes, gaining critical insights that allow you to tailor your services to their unique challenges and needs.

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What problem does a Jobs-to-be-done survey template solved?

This series of micro surveys is a strategic tool for understanding the correlation between users’ Jobs-to-Be-Done, customer needs, demographics, and the success or failure of users. By distinguishing these elements, you can identify and focus on the most impactful factors driving user success, allowing you to tailor your product, service, or solution accordingly.

Ultimately, this nuanced understanding facilitates targeted development and marketing efforts, enhancing customer satisfaction and driving business growth.

What customers OR EXPERTS say

“A deep understanding of your customers' jobs isn't just nice to have, it's the foundation of competitive advantage and sustainable growth.”

Aggelos

Customer-Led Growth Advisor and Author of “Master of JTBD Interviews”

How it helps

How does a Jobs-to-be-done survey template help?

You want to survey those "in charge" of the customer journey, and deliver after successful product activation or onboarding. For many product, there is someone that makes the decision, and the JTBD research is to find out why they made such a decision.

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FAQs

Find quick answers to common questions

What questions to ask on a pricing micro survey?

Can you list the three most important tasks or "jobs" you typically need to accomplish using [product]?
Can you describe any challenges or difficulties you encounter when trying to accomplish these tasks?
Prior to using [product], what solutions or tools were you using to perform the tasks you listed above?
What features made you purchase [product]?
What are the main reasons you decided to switch to [product]?
Are there specific tasks where you feel [product] performs better than the previous solutions you used? Please describe.
Are there specific tasks where you feel [product] performs less effectively than the previous solutions you used? Please describe.

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