This series of micro surveys is a strategic tool for understanding the correlation between users’ Jobs-to-Be-Done, customer needs, demographics, and the success or failure of users. By distinguishing these elements, you can identify and focus on the most impactful factors driving user success, allowing you to tailor your product, service, or solution accordingly.
Ultimately, this nuanced understanding facilitates targeted development and marketing efforts, enhancing customer satisfaction and driving business growth.
You want to survey those "in charge" of the customer journey, and deliver after successful product activation or onboarding. For many product, there is someone that makes the decision, and the JTBD research is to find out why they made such a decision.
Take the answers of the JTBD surveys and analyze them with your users’ demographics, persona, and product usage success or failure. With this exercise, you will understand which “jobs”, needs, and problems are associate with the successful users within your platform.
For further insights, doing user interviews would be beneficial, ask questions such as “How does [product] integrate with your daily workflow?” or “Can you describe a task that [product] does not support but you wish it did?” to uncover a holistic overview of your users jobs. Usersnap’s interview invitation widget is handy for collecting interview participants after users have responded to the micro surveys.
Know how satisfied and loyal your users are to your product is also important to analyze how well you serve their JTBDs. Follow up with NPS surveys and satisfaction scale surveys to enhance your knowledge about your users.
Jobs-to-Be-Done (JTBD) Micro-Surveys are short, focused surveys designed to gain insights about customers' needs and expectations. They revolve around the Jobs-to-Be-Done framework, which aims to understand what 'job' a product or service is 'hired' to do for the customer.
Implementing JTBD Micro-Surveys allows you to better understand your customers' needs and motivations. This understanding is crucial for product development, service improvement, and overall customer satisfaction. They are designed to provide quick, actionable insights that can guide your business decisions.
Each micro-survey consists of 1-2 targeted questions, focusing on aspects such as customer demographics, role responsibilities, challenges faced, software experience, and more. These micro-surveys help you discover what tasks your customers are trying to achieve (their 'jobs') and how your product or service fits into that process.
JTBD Micro-Surveys provide vital information that can influence product development, service improvements, and marketing strategies. They help reveal what your customers truly value about your offerings, where there's room for improvement, and how well your product or service integrates into your customers' workflow.
The frequency of using JTBD Micro-Surveys depends on your unique business needs. However, it's beneficial to conduct these surveys whenever you're planning a new product launch, considering feature updates, or trying to understand a change in customer behavior. Regular use of these surveys can help keep your finger on the pulse of your customers' evolving needs.
A hyper productive way to match the users' bug report forms with your Jira tickets! This template collects crucial user inputs and leverages Usersnap's auto-capture capabilities to give you the most complete and actionable data. Enrich the Jira ticket template with annotated screenshots and videos that users can take with Usersnap's widgets.
Google's HEART framework consists of five key metrics for the different aspects of the user experience.
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Hear how customers feel about their effort required with your product.
Ask the right users at the right time to join you for a future research interview.
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Make reporting issues faster for your users, with screenshots, a comment, and annotations.