Understanding the Jobs-to-Be-Done is the cornerstone of successful product design and delivery. It shifts our perspective from “what we offer” to “what our customers need”. By using these micro-surveys, you're stepping into your customers' shoes, gaining critical insights that allow you to tailor your services to their unique challenges and needs.
This series of micro surveys is a strategic tool for understanding the correlation between users’ Jobs-to-Be-Done, customer needs, demographics, and the success or failure of users. By distinguishing these elements, you can identify and focus on the most impactful factors driving user success, allowing you to tailor your product, service, or solution accordingly.
Ultimately, this nuanced understanding facilitates targeted development and marketing efforts, enhancing customer satisfaction and driving business growth.
You want to survey those "in charge" of the customer journey, and deliver after successful product activation or onboarding. For many product, there is someone that makes the decision, and the JTBD research is to find out why they made such a decision.