This series of micro surveys is a strategic tool for understanding the correlation between users’ Jobs-to-Be-Done, customer needs, demographics, and the success or failure of users. By distinguishing these elements, you can identify and focus on the most impactful factors driving user success, allowing you to tailor your product, service, or solution accordingly.
Ultimately, this nuanced understanding facilitates targeted development and marketing efforts, enhancing customer satisfaction and driving business growth.
You want to survey those "in charge" of the customer journey, and deliver after successful product activation or onboarding. For many product, there is someone that makes the decision, and the JTBD research is to find out why they made such a decision.
Take the answers of the JTBD surveys and analyze them with your users’ demographics, persona, and product usage success or failure. With this exercise, you will understand which “jobs”, needs, and problems are associate with the successful users within your platform.
For further insights, doing user interviews would be beneficial, ask questions such as “How does [product] integrate with your daily workflow?” or “Can you describe a task that [product] does not support but you wish it did?” to uncover a holistic overview of your users jobs. Usersnap’s interview invitation widget is handy for collecting interview participants after users have responded to the micro surveys.
Know how satisfied and loyal your users are to your product is also important to analyze how well you serve their JTBDs. Follow up with NPS surveys and satisfaction scale surveys to enhance your knowledge about your users.
Google's HEART framework consists of five key metrics for the different aspects of the user experience.
Pricing and packaging your products and services is a continuous optimization process and requires profound understanding of your users, buyers, as well as competitors.
Hear how customers feel about their effort required with your product.
Ask the right users at the right time to join you for a future research interview.
Confirm all testing scenarios internally in preparation for your beta release.
Make reporting issues faster for your users, with screenshots, a comment, and annotations.