How Google Conducts User Research for Customer Loyalty

Google’s tech alone didn’t build them into a top company. The fact is that user research matters too!

Creatively exploring market preferences is critical for success. Google first gained an initial foothold and held onto it through such evaluations. Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result.

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Save 35% Communication Time on Client Approval with Usersnap Board

Your clients look to you and your agency for functional, appealing websites. As the creative pro committed to customer satisfaction, you and your company must balance that goal while maintaining an efficient communication flow that allows you and your team to do your best work.

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Product Validation: Make Sure You Do These 4 Things Before You Build A Product

The success of a new product depends on many factors.

Is there a market for the product? Is the product solving a major issue? And is your product being accepted by users and customers? In this article, we want to shed some light on the topic of product validation and answer the question: What can you do before you start developing a new product?
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In praise of QA: What is Quality Assurance?

Let’s talk about Quality Assurance: I’m super happy to work with a company that puts a lot of energy into the quality assurance part of every single software development project.

Quality assurance is a discipline that’s overlooked and under-appreciated. We produce software, share it with the team, test it, collect feedback, ask beta testers and then do it over again. Share, test, collect, ask, repeat. Yup, that’s pretty much it.

Yet people treat quality assurance as something superficial – a few tests here, a few user feedback there, and with one big eye staring at the release button.
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7 Common Types of Software Testing

Most developers have no clue about how testing is actually done, and how valuable the understanding of software testing basics can be for developers who really want to excel in their careers.

I owe a large amount of the success I have had in my career as a software developer to my background in testing.

Why?

Because I learned it the hard way.

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Beta Testing vs. User Acceptance Testing: When to use which?

Beta testing and User acceptance testing (UAT) are two of the most common types of tests to validate your development before launching your SaaS product or website. 

“Do I need to perform both? What’s the difference?” you may ask. In this article, you’ll read about the different use cases of the two and get guidance on setting up these testing processes and their environments. 

Shall we?

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Jira vs Trello – an Overview on the Best Project Management Tool

Sometimes I feel a bit overwhelmed by the sheer amount of content in the field of project management. Especially when looking at the tool-side of project management. I see new tools popping up every other day.

With Jira and Trello – we looked at two major project management tools, their benefits and drawbacks and most importantly their main differences. Since Atlassian, the vendor of Jira acquired Trello, both project management tools are coming from the same company. But they are still competing over the same target group.

So if you’re thinking about making the switch to Jira or Trello, this article is the right place for you.
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10 Client Collaboration Tools for Web Development & Design Agencies

Running a web development agency, business owners cannot exist independently of their clients, client collaboration. Effective two-way communication between clients and managers, designers and web developers is a crucial process that can make-or-break the company’s success. 

A common way to improve efficiency across the business is by creating systems. Collaboration software is the ideal system that helps clients and web agencies to communicate, collaborate, share files and solve various issues on the fly.

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5 Biggest Challenges The DevOps Face in 2023

DevOps is a new movement that’s rapidly spreading through the technological community. While many might think it’s just a buzzword, It is really much more than that. By definition, DevOps is also known as “agile infrastructure” and it’s a cross-disciplinary community of practice which aims to optimize systems at scale. 

That might sound a bit complicated, but it’s much simpler than it sounds. Basically, it’s the practice of operations and development teams working together to speed up the development process and beyond. It’s a way to create more effectively, so it’s done a world of good for companies who need to focus on producing more products at a rapid pace.

However, it isn’t without its challenges. There are a number of roadblocks preventing DevOps businesses from finding success, and that’s exactly what we’ll be talking about in this guide. Once you know the 5 biggest challenges, you’ll also be equipped to overcome those challenges.

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