Author: Will Perlmutter

User Feedback, an Ultimate Guide: How To Collect and Make it Valuable Every Time

With so many SaaS options out there and new ones rolling out every day, it’s important to consider that customers may be likely to feel bombarded with that much information (head-exploding territory at times). When they give you user feedback, take it seriously!

What distinguishes one app or software from another? For customers, it’s the user experience. For you, it’s how you can best develop your software to meet customer needs. That is why the personal feedback that your users offer is so valuable.

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Customer Feedback Analysis: How To & Examples 2024

Ever felt the sting of a costly mistake because your customer feedback analysis missed the mark? Thought you had actionable insights, only to see everything flop spectacularly? That treasure trove of feedback turned into a landmine?

In this article, we’ll explore how to turn customer feedback into actionable insights, address common pitfalls in feedback analysis, and provide strategies for using data effectively to enhance your product and customer experience.

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The Top 9 Ways To Avoid Acquiescence Bias in Online Surveys

Are you a user researcher for a digital product? Do you sometimes lack the in-person connection while doing your research? Maybe you use online tools to collect data from people? Do you think survey bias ( or acquiescence bias) can distort the opinions, preferences, and responses those people give? 

If so, we have some advice for you.

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Floating action buttons: The best SaaS guide to date

Work smarter, not harder. Everyone has heard that saying at least once in their life. And that’s what the floating action button aim to do. Also known as feedback menus at Usersnap, floating action buttons make a website more user-friendly; many companies find them necessary when collecting customer feedback, and making product or website improvements.

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How to use a Product-Market Fit template to know how much customers need you!

Think of product-market fit (PMF) as sailing: the product is the sail and demand is the wind. For the boat to work or to make your dreams come true, you need to build a sail (product) and find the wind to power it (or satisfy the needs of the market, and its potential customers). If you are a good sailor, you can always feel when the product-market fit is or isn’t happening. The best way to sail the SaaSy seas is to have a product-market fit template on your side.

Imagine the following scenario:

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SaaS Product Management: The Central Nervous System to Digital Companies in 2024

Every SaaS company, whether B2B or not, looks to get more intimately connected with their customers’ needs and pains to grow. Which one wouldn’t? Some employ product-led growth In order to understand customer needs, get more customer feedback, and use it actionably. Without question, the rise and importance of SaaS product management within digital companies are “mooning” 🚀. What do I mean by this? 

SaaS product management is undoubtedly the engine that helps digital enterprises grow. According to one study, a great product manager can be responsible for up to a ~34% increase in profits. And in the age of Product-Led Growth (PLG), a term coined by now-pioneer Wes Bush, product management and customer-led product development are the lynchpin to SaaS business success.

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Chief Product Officer: Their Superpowers and Role in SaaS Growth!

Ever wonder what a chief product officer is up to? Maybe you want to become one yourself one day! Well, the CPO position has certainly grown and evolved over time.

In short, the CPO oversees all aspects of a product’s vision, design, and development. They are essential in creating a robust and helpful product that fills a void in the market while addressing customer feedback. However, their (and all product team members’) superpowers and role in SaaS growth is invaluable! In this article, we’ll detail to you all the things you need to know about the CPO, their superpowers, and role within an organization!

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The Most Effective Voice Of The Customer Survey To Use Today

You may be asking, what is the voice of the customer (VoC), and how can I use a voice of customer survey to improve my SaaS business? No, it isn’t a cacophony of customers randomly speaking like Revolution 9 on the Beatles White Album.

However, if you can’t make sense of the voice of the customer survey results, it will feel like that.

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