Author: Will Perlmutter

The Most Effective Voice Of The Customer Survey To Use Today

You may be asking, what is the voice of the customer (VoC), and how can I use a voice of customer survey to improve my SaaS business? No, it isn’t a cacophony of customers randomly speaking like Revolution 9 on the Beatles White Album.

However, if you can’t make sense of the voice of the customer survey results, it will feel like that.

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How Does A SaaS Product Owner vs Product Manager Actually Differ?

The scaling SaaS company often have to find out through practice what the difference is between a product owner vs product manager. Both roles are big players within an agile team (or scrum team) of a business.

For a mooning SaaS company with a medium-sized, sturdy ship in the middle of the thunderous ocean, the difference sometimes feels hazy. In the end, they are two separate roles with different goals. This is what we’re tackling in this piece. Hope you’re ready for it!

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Website Feedback: The Best Guide in 2021 (Questions, Types, and Tools)

Website feedback is the most important data point to focus on when you’re not sure why your product frustrates users, website bounce rates increase, or conversions are stagnant.

At some point along the way, all successful businesses come to understand that customer feedback becomes the momentum to more leads and (hopefully) revenue.

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Feature Request Handling: How a SaaS Company Obsessed with Feedback Does It

Struggling to figure out how to grow your feature request, evaluate and build them, and let your customers know that they’ve been released?

This is the story of how Christina, a product manager, set up a feature request workflow with a simple button in her product. This was so that she could learn directly from the customers what to build next. That button sent new feature requests to the moon and is responsible for a huge part of the company’s monthly recurring revenue (MRR) growth.

Intrigued?

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