Category: Web Development

According to statistics, it only takes 1/10th of a second for us to form a first impression about a person; and websites are no different.

Google’s 2012 study entitled “The role of visual complexity and prototypicality regarding the first impression of websites: Working towards understanding aesthetic judgments” confirmed that it takes less than 50 milliseconds for users to form an opinion about your website. In other words: after only 0.05 seconds the average user has already decided whether he should stay on your website or leave it.

First impressions do matter. The first impression a user gets from your website depends on many factors, such as the structure, the spacing, the fonts and, of course, the colors and color combinations you display on your page.
Continue Reading “The psychology of color in web design” →

Long-scrolling websites, i.e. sites that let you scroll down for an extended amount of time, have been around for years.

The reason? Users love them!

That isn’t about to change, which is why we wanted to give you some tips and best practices in this article. Because long-scrolling or infinite-scrolling alone doesn’t mean the user is going to spend a long time on your website.

Have fun reading and scrolling 😉

Continue Reading “Long-Scrolling Websites: Tips and Best Practices” →

Even if you don’t greet each user personally: each time a user visits your website, you are communicating with them. Through the design of your website.

How this works?

Communication on your website works on different levels and ranges from text, pictures and the structure of a site to colours, titles and buttons. In this blog post I want to explain how communication on a website works and what you can do to improve it.

Let’s go!

Continue Reading “How to communicate with your users through design?” →

Why Choosing a Platform for VR and AR Software Matters

Much like many modern technologies, virtual reality, and augmented reality were first encountered in sci-fi movies dating back several decades ago. Despite the small number of initial sources, every VR or AR platform developer took a different route. This is something that arose from the need for differentiation. Diversity is always a good thing, as it increases the chances of meeting the different needs of different people.

There’s also a great number of applications, a fact that makes choosing the right technology and the right platform even more important.

Continue Reading “How to Develop Disruptive Products Using AR and VR?” →

Robert is a full-stack developer here at Usersnap. He’s part of the Usersnap team since 2011. Even before Usersnap became a real company, Robert already worked on what is now known as Usersnap.

We had the chance to sit down with Robert to discuss his daily life at Usersnap and how he became a firefighter.
Continue Reading “Meet the team: Robert Aistleitner” →

Communication itself is a challenging topic within organizations.

In the context of change, companies should pay particular attention to who delivers what messages when. By having a clearly planned communication strategy, change leaders are able to facilitate organizational transformation. The entire process happens in a context where everyone understands why change is necessary and what role they play in it.

It’s often very difficult to please everyone with the chosen style and channels. As change cannot happen without communication, it’s even more important to control who delivers what messages when.

Coming up with a communication plan to support change is a lengthy, sustained effort. At the end of it, all departments affected by the change will have access to the information they need. With that data at hand, they can then be a knowledgeable part of the transformation.

Continue Reading “Why Efficient Communication Is Essential in Change Management” →

If you’re looking to develop a new application or a website, you may not have given much thought to making it look and feel trustworthy to your potential users.

But trust me (pun intended) it’s important.

A well-trusted, well-reviewed website or app will draw new, repeat users and boost your online presence, business, and reputation.

So how can developers and designers create and design trust?

This article focuses on elements and techniques which will enable you and your website or app to gain the trust of your users. Continue Reading “How to design “trust” for your software” →