The psychology of color in web design

According to statistics, it only takes 1/10th of a second for us to form a first impression about a person; and websites are no different.

Google’s 2012 study entitled “The role of visual complexity and prototypicality regarding the first impression of websites: Working towards understanding aesthetic judgments” confirmed that it takes less than 50 milliseconds for users to form an opinion about your website. In other words: after only 0.05 seconds the average user has already decided whether he should stay on your website or leave it.

First impressions do matter. The first impression a user gets from your website depends on many factors, such as the structure, the spacing, the fonts and, of course, the colors and color combinations you display on your page.
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Long-Scrolling Websites: Tips and Best Practices

Long-scrolling websites, i.e. sites that let you scroll down for an extended amount of time, have been around for years.

The reason? Users love them!

That isn’t about to change, which is why we wanted to give you some tips and best practices in this article. Because long-scrolling or infinite-scrolling alone doesn’t mean the user is going to spend a long time on your website.

Have fun reading and scrolling 😉

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How to communicate with your users through design?

Even if you don’t greet each user personally: each time a user visits your website, you are communicating with them. Through the design of your website.

How this works?

Communication on your website works on different levels and ranges from text, pictures and the structure of a site to colours, titles and buttons. In this blog post I want to explain how communication on a website works and what you can do to improve it.

Let’s go!

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Welcome: How to Create a Successful User Onboarding Experience

When you’ve created a piece of software and follow the SaaS model, you will most likely be offering a free trial to your users. During this trial, your users can test the product and decide if they needs it.

And that is the hard part. You have to show the user why he or she needs your product – how does your product add value and that its usability is easy and pleasant.

We, as a SaaS company that has implemented and iterated user onboarding journies multiple times thoughout the years, want to share some tips about how to make a good impression and create an outstanding user onboarding experience.

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5 Tips for Successful User Onboarding

A few weeks ago, we published a blog post introducing different methods of on boarding. Due to the positive feedback, we decided to go back and write another blog post on this topic. A lot of users only sign up for an application but never actually end up using it.

How do you convince more users to activate the application? How do you turn sign-ups into active users?

Today we want to share 5 tips about how to create a successful user on boarding experience. Let’s go!
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How to Develop Disruptive Products Using AR and VR?

Why Choosing a Platform for VR and AR Software Matters

Much like many modern technologies, virtual reality, and augmented reality were first encountered in sci-fi movies dating back several decades ago. Despite the small number of initial sources, every VR or AR platform developer took a different route. This is something that arose from the need for differentiation. Diversity is always a good thing, as it increases the chances of meeting the different needs of different people.

There’s also a great number of applications, a fact that makes choosing the right technology and the right platform even more important.

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Why Efficient Communication Is Essential in Change Management

Communication itself is a challenging topic within organizations.

In the context of change, companies should pay particular attention to who delivers what messages when. By having a clearly planned communication strategy, change leaders are able to facilitate organizational transformation. The entire process happens in a context where everyone understands why change is necessary and what role they play in it.

It’s often very difficult to please everyone with the chosen style and channels. As change cannot happen without communication, it’s even more important to control who delivers what messages when.

Coming up with a communication plan to support change is a lengthy, sustained effort. At the end of it, all departments affected by the change will have access to the information they need. With that data at hand, they can then be a knowledgeable part of the transformation.

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How to design “trust” for your software

If you’re looking to develop a new application or a website, you may not have given much thought to making it look and feel trustworthy to your potential users.

But trust me (pun intended) it’s important.

A well-trusted, well-reviewed website or app will draw new, repeat users and boost your online presence, business, and reputation.

So how can developers and designers create and design trust?

This article focuses on elements and techniques which will enable you and your website or app to gain the trust of your users. Continue Reading “How to design “trust” for your software”

24 Amazing Web Design Blogs You Should Follow This Month!

A while ago, I published this collection of great web development blogs for developers. Since then, some web designers have approached us and suggested further blogs, specifically, web design blogs worth following in 2016.

So this time, it’s all about web design.

We’ve collected some of the best web design blogs around for you. Now go grab a cup of coffee and enjoy reading.
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