Category: Customer Feedback & Experience

Why is customer feedback important? How to improve customer satisfaction? What can be measured beyond NPS? There’s an ocean of questions, and here’s your treasure chest.

#AskMeAnything with Jennifer Clinehens on the Feedback Tribe

Jennifer Clinehens, the author of CX That Sings and Choice Hacking, whose an expert in customer behavior psychology and the Head of Experience at The Marketing Store – an agency that focuses on customer experience, joined the Feedback Tribe for an energetic round of Ask Me Anything.

Here are the top 10 liked questions. To read the full Q&A, join the Feedback Tribe slack group.

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A good feature request collection tool helps product managers to do their jobs better

Traditionally, feature request collection is a tedious, disorganized process with varied results. Companies send cold emails to their customers, hope they respond, and if they’re lucky, store their response in a spreadsheet that has little to no structure.

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How To Measure UI/UX Design Impact On Business (+ Our Own Experience)

Who doesn’t like to use a product that looks pretty?

Yet as a software company owner or product manager, you hesitate to put time and budget into UI/UX design?

The questions lingering in your mind may be: How important is design to product success? Or how would UI/UX contribute to business growth? 

Here at Usersnap, we recently underwent a significant change to our product interface. So we can help answer some of the FAQs you might have with our real-life examples. 

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How to Use Micro-Interactions to Improve Website Experience

According to ThinkJar’s customer strategy research, 86% of consumers are willing to pay more for an upgraded experience.

As product owners, UI/UX designers, or marketers, we are all working to optimize the website experience and attract more customers.

But what defines a good experience? What should you improve? How can you measure the quality of user experiences?

If you have any of these questions floating in your mind, you are on the right track. In this article, you will get answers and learn about the best practices in creating, measuring, and evaluating digital experiences from leading companies.

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How To Elevate Your Online Customer Service With Screenshots And Annotations

72% of customers blame poor customer service as the reason for having to explain their issue multiple times.

But, as a customer service agent or the feedback receiver, you know customers are sometimes just as guilty. They are often the ones who do not describe their problems accurately and can waste your time.

So, how can you overcome miscommunication and improve efficiency? How do you shorten the tedious back-and-forth cycle in clarifying technical issues?

This article has got you covered.

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Customer Centric Culture: A Purpose to Profit

In a nutshell, a customer centric culture is this: putting your customers first. But it is actually a lot deeper than that. It is placing customers at the core of your business and then building everything around it. From collecting customer feedback, to closing the feedback loop, it starts with and centers on the customers!

It is not simply trying to please customers to make money, but to listen to them and offer solutions to their problems. 

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How E-Commerce Improves Customer Experience with NPS to Drive Sales

Your customers are your lifeline, you know that. You need customer feedback to improve their customer experience.

But how much do you take into consideration how they actually feel about your brand?

You might think all your customers are perfectly happy. After all, your business generates sales, right?

Turns out, without actually speaking to your customers, you can’t truly know how they feel about you, your products or your business.

And, when you’re armed with that knowledge? You can grow your business and earn loyal customers.

In this post, we’re going to cover:

  1. NPS: A closer look at one of the most effective metrics to track if you want to build advocates for your business
  2. Why you can’t only focus on NPS alone
  3. How your NPS ties into your overall customer experience

Let’s go.

Try Usersnap for NPS

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Customer-Driven Product Development: Taking the Jobs-to-Be-Done Approach

Errors typically happen when things aren’t planned carefully enough, or when entrepreneurs are overwhelmed by the product development process.

With the right mindset and framework at hand, companies can do more than just launch products. They can create solutions to real challenges that users have.
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Ebook: Guide on How to create a Product User loves using Trello, and Prezi.

When thinking of how to create a product to sell, one often wants to provide a solution to a real problem. But that is rarely sufficient to develop an enjoyable product which users can’t stop thinking about.

Here is where user testing comes in. By involving users in the product development process, companies can incorporate feedback in every product development stage.

In this article, we want to give you an introduction on what user testing is and why it is necessary on how to build a product. For an in-depth exploration of the topic, please see our ebook on “How to create a product users love”. Happy reading!

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5 Tips for Successful User Onboarding

A few weeks ago, we published a blog post introducing different methods of on boarding. Due to the positive feedback, we decided to go back and write another blog post on this topic. A lot of users only sign up for an application but never actually end up using it.

How do you convince more users to activate the application? How do you turn sign-ups into active users?

Today we want to share 5 tips about how to create a successful user on boarding experience. Let’s go!

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