What You Should be Doing with Customer Feedback & Experience

A guide to using testimonials and customer feedback in marketing emails + example templates

As per a report, “People are 270% more likely to purchase a product with five reviews than one with no reviews.” Crazy, right? That’s how crucial testimonials and customer feedback have become in a customer journey.

Having enhanced information access, customers are more aware of the products and services they are paying or about to pay for. Customer testimonials have become a big deal to establish that ‘trust factor’ due to the ‘unbiased quotient’. This means being the first-hand experience of a user who has already made a purchase.

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[Webinar] Breaking department silos to build great Customer Experience

Are your CX efforts not showing impact? Is your team working on customer journeys alone? Oh-uh.

Great customer experience can not be built by single departments, teams need to learn how to collaborate on CX initiatives together. We brought on 3 department leaders from 3 highly customer-centric organizations to talk in this panel.

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Track feature requests & read customer feedback on Slack: what we do at Usersnap

Tracking feature requests from customers is a blessing, and also a nightmare for Product Managers. You want to know the needs and new ideas from your customers. So you love hopping onto different pages to hunt them down, hitting F5 to refresh the list every hour. I’m only kidding.

We at Usersnap believe the voice of customers should be the driver of product development. And our Slack integration 2.0 allows you to track customer requests timely in a streamlined fashion.

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Here’s what you missed at Usersnap’s Customer-Centric Growth Virtual Summit 2020

Usersnap’s 1st virtual summit, The Journey To Customer-Centric Growth, set sail on May 20th 2020. In case you’ve missed it, replays of all 49 talks are still available for the following month. We’re also here to do a recap for the hottest topics that came up and the most upvoted talks by attendees.

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#AskMeAnything with Jennifer Clinehens on the Feedback Tribe

Jennifer Clinehens, the author of CX That Sings and Choice Hacking, whose an expert in customer behavior psychology and the Head of Experience at The Marketing Store – an agency that focuses on customer experience, joined the Feedback Tribe for an energetic round of Ask Me Anything.

Here are the top 10 liked questions. To read the full Q&A, join the Feedback Tribe slack group.

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A good feature request collection tool helps product managers to do their jobs better

Traditionally, feature request collection is a tedious, disorganized process with varied results. Companies send cold emails to their customers, hope they respond, and if they’re lucky, store their response in a spreadsheet that has little to no structure.

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How To Measure UI/UX Design Impact On Business (+ Our Own Experience)

Who doesn’t like to use a product that looks pretty?

Yet as a software company owner or product manager, you hesitate to put time and budget into UI/UX design?

The questions lingering in your mind may be: How important is design to product success? Or how would UI/UX contribute to business growth?

Here at Usersnap, we recently underwent a significant change to our product interface. So we can help answer some of the FAQs you might have with our real-life examples.

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How to Use Micro-Interactions to Improve Website Experience

According to ThinkJar’s customer strategy research, 86% of consumers are willing to pay more for an upgraded experience.

As product owners, UI/UX designers, or marketers, we are all working to optimize the website experience and attract more customers.

But what defines a good experience? What should you improve? How can you measure the quality of user experiences?

If you have any of these questions floating in your mind, you are on the right track. In this article, you will get answers and learn about the best practices in creating, measuring, and evaluating digital experiences from leading companies.

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How To Elevate Your Online Customer Service With Screenshots And Annotations

72% of customers blame poor customer service as the reason for having to explain their issue multiple times.

But, as a customer service agent or the feedback receiver, you know customers are sometimes just as guilty. They are often the ones who do not describe their problems accurately and can waste your time.

So, how can you overcome miscommunication and improve efficiency? How do you shorten the tedious back-and-forth cycle in clarifying technical issues?

This article has got you covered.

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Customer Centric Culture: A Purpose to Profit

In a nutshell, a customer centric culture is this: putting your customers first. But it is actually a lot deeper than that. It is placing customers at the core of your business and then building everything around it. From collecting customer feedback, to closing the feedback loop, it starts with and centers on the customers!

It is not simply trying to please customers to make money, but to listen to them and offer solutions to their problems.

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