Have you ever made a costly mistake because your customer feedback analysis wasn’t on point? Well, you thought you had actionable insights, but then the end result was a big floparoo? That gold mine list of feedback turned into a mine field?Continue Reading “The Best Customer Feedback Analysis Guide in 2022” →
If you think you have a really great product, the success metrics shouldn’t lie: product usage up, churn down, more happy customers, increased MRR. Sounds easy on paper (or desktop), right? If you struggle knowing how great your product is, maybe product survey questions (and this article) can help.Continue Reading “15 Proven Product Survey Questions to Get the Best Insights in 2022” →
Brands are always looking for effective ways to gain a larger market share. One approach regularly discussed is the importance of crafting personalized customer experiences. One of the best ways to drive better customer experience than using sentiment analysis tools.Continue Reading “The Top 19 Sentiment Analysis Tools for Digital Products in 2022!” →
Are you a user researcher for a digital product? Do you sometimes lack the in-person connection while doing your research? Maybe you use online tools to collect data from people? Do you think survey bias ( or acquiescence bias) can distort the opinions, preferences, and responses those people give?
If so, we have some advice for you.Continue Reading “The Top 9 Ways To Avoid Acquiescence Bias in Online Surveys” →
Work smarter, not harder. Everyone has heard that saying at least once in their life. And that’s what the floating action button aim to do. Also known as feedback menus at Usersnap, floating action buttons make a website more user-friendly; many companies find them necessary when collecting customer feedback, and making product or website improvements.Continue Reading “The floating action button: the best SaaS guide to date 🎉” →
Think of product-market fit (PMF) as sailing: the product is the sail and demand is the wind. For the boat to work or to make your dreams come true, you need to build a sail (product) and find the wind to power it (or satisfy the needs of the market, and its potential customers). If you are a good sailor, you can always feel when the product-market fit is or isn’t happening. The best way to sail the SaaSy seas is to have a product-market fit template on your side.
Imagine the following scenario:Continue Reading “How to use a Product-Market Fit template to know how much customers need you!” →
Every SaaS company, whether B2B or not, looks to get more intimately connected with their customers’ needs and pains to grow. Which one wouldn’t? Some employ product-led growth In order to understand customer needs, get more customer feedback, and use it actionably. Without question, the rise and importance of SaaS product management within digital companies are “mooning” 🚀. What do I mean by this?
SaaS product management is undoubtedly the engine that helps digital enterprises grow. According to one study, a great product manager can be responsible for up to a ~34% increase in profits. And in the age of Product-Led Growth (PLG), a term coined by now-pioneer Wes Bush, product management and customer-led product development are the lynchpin to SaaS business success.Continue Reading “SaaS Product Management: The Central Nervous System to Digital Companies in 2022” →
Which feedback form works best when collecting feedback and opinions from customers?
We’ve long asked this question without good answers. When starting, we realized ~3% of our customers responded to our long survey forms. Sound familiar?Continue Reading “Better feedback forms scale the quality and quantity of customer feedback” →
Building, designing, and improving a SaaS product is a beautiful, never-ending journey. Don’t you agree? What we’ve witnessed among our customer base is this: companies that continue to optimize their SaaS product tend to grow faster, and sustain their customer base long-term. Sounds sweet, right? Well, collecting in-app feedback, whether mobile or web, is key to knowing what to build, design and improve upon.
At times, some of this may sound daunting, but do you know the silver lining? You’ve got a wide array of tactics out there to help you! In this article, we walk you through the ultimate in-app feedback strategy, including the 5 best ways to engage with mobile customers and collect it (if you’re lost in the haze).Continue Reading “In-App Feedback: Top 5 Ways in 2022 To Engage Mobile Customers For SaaS Business Success” →
Ever wonder what a chief product officer is up to? Maybe you want to become one yourself one day! Well, the CPO position has certainly grown and evolved over time.
In short, the CPO oversees all aspects of a product’s vision, design, and development. They are essential in creating a robust and helpful product that fills a void in the market while addressing customer feedback. However, their (and all product team members’) superpowers and role in SaaS growth is invaluable! In this article, we’ll detail to you all the things you need to know about the CPO, their superpowers, and role within an organization!Continue Reading “Chief Product Officer: Their Superpowers and Role in SaaS Growth!” →