Chief Product Officer: Their Superpowers and Role in SaaS Growth!

Ever wonder what a chief product officer is up to? Maybe you want to become one yourself one day! Well, the CPO position has certainly grown and evolved over time.

In short, the CPO oversees all aspects of a product’s vision, design, and development. They are essential in creating a robust and helpful product that fills a void in the market while addressing customer feedback. However, their (and all product team members’) superpowers and role in SaaS growth is invaluable! In this article, we’ll detail to you all the things you need to know about the CPO, their superpowers, and role within an organization!

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The Most Effective Voice Of The Customer Survey To Use Today

You may be asking, what is the voice of the customer (VoC), and how can I use a voice of customer survey to improve my SaaS business? No, it isn’t a cacophony of customers randomly speaking like Revolution 9 on the Beatles White Album. However, if you can’t make sense of the voice of the customer survey results, it will feel like that.

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How Does A Product Owner vs Product Manager Actually Differ?

The scaling SaaS company often have to find out through practice what the difference is between a product owner vs product manager. Both roles are big players within an agile team (or scrum team) of a business.

For a mooning SaaS company with a medium-sized, sturdy ship in the middle of the thunderous ocean, the difference sometimes feels hazy. In the end, they are two separate roles with different goals. This is what we’re tackling in this piece. Hope you’re ready for it!

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Picking the Best Customer Feedback Software: An Ultimate Guide for 2021

Even if you don’t have your customer feedback software yet, you’re still doing everything possible to satisfy your customers. We get it. 

You and the customer support team are literally treating each customer like royalty, providing super service that matches their needs and wants at every step. But, do you really know how happy they are?

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User Feedback, an Ultimate Guide: How To Collect and Make it Valuable Every Time

With so many SaaS options out there and new ones rolling out every day, it’s important to consider that customers may be likely to feel bombarded with that much information (head-exploding territory at times). When they give you user feedback, take it seriously!

What distinguishes one app or software from another? For customers, it’s the user experience. For you, it’s how you can best develop your software to meet customer needs. That is why the personal feedback that your users offer is so valuable.

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Website Feedback: The Best Guide in 2021 (Questions, Types, and Tools)

Website feedback is the most important data point to focus on when you’re not sure why your product frustrates users, website bounce rates increase, or conversions are stagnant.

At some point along the way, all successful businesses come to understand that customer feedback becomes the momentum to more leads and (hopefully) revenue.

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Customer request handling: how SaaS company obsessed with feedback does it

Struggling to figure out how to grow your customer request, evaluate and build them, and let your customers know that they’ve been released?

This is the story of how Christina, a product manager, set up a feature request workflow with a simple button in her product. This was so that she could learn directly from the customers what to build next. That button sent new feature requests to the moon and is responsible for a huge part of the company’s monthly recurring revenue (MRR) growth.

Intrigued?

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