Tag: product management

The future of product leaders: building with confidence

Five wild predictions, two true stories, and some solid solutions for product leaders.

Building great products is a complex, challenging, and exhilarating job.

Totally worth it 🙃. It requires product leaders to be strategic thinkers and forward-thinking by nature, as well as to see product opportunities when others are “lost” in ambiguity.

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Product Led Growth: A Definition and Why It’s Taking Off in 2026 🚀

If you feel you have been missing the mark with your customers lately, you might need a switch-up in your business model.

But how do you choose between all of the business strategies out there? What is the best tactic to use in today’s fast-paced market?

Product-led growth (PLG) is a model that is user-centric and user-focused. Customer acquisition, expansion, conversion, and retention are product-driven instead of sales-driven. This method is quickly becoming one of the most popular business models for many companies. 

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SaaS Product Management: The Central Nervous System to Digital Companies in 2026

Simply put: great SaaS product management powers the entire Product Development Life Cycle (PDLC) — and it’s the engine that drives Product-Led Growth (PLG). As digital companies shift toward PLG, SaaS PMs become more than just roadmap owners — they’re orchestrators of customer-centric growth at every stage of the PDLC.

From discovery to delivery, from beta to adoption — product decisions are increasingly shaped by user feedback and behavioral data. No SaaS product manager wants to shoot arrows in the dark. Instead, they’re embedding customer feedback loops into every phase of the PDLC to reduce risk, validate faster, and build products that stick. And the sooner PLG becomes embedded in the PDLC, the faster product teams evolve into growth teams.

At Usersnap, we’re here to support SaaS product managers through every step of that cycle — from collecting early feedback on concepts, to gathering in-app insights during beta testing, to capturing post-launch feedback that fuels ongoing iterations. We help you build a continuous feedback system that fits naturally into your PDLC — without adding friction to your process.

The beauty of this shift? SaaS PMs can spark a mindset change across the org. When other departments — marketing, customer success, even sales — see product decisions grounded in real user data, they begin to align their work around delivering on a user’s job-to-be-done (JTBD). It’s no longer just a product team initiative — the whole company becomes customer-led.

And that’s when SaaS product management stops being a function… and becomes the central nervous system of the company.

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SaaS Churn: Best Guide & How To Count It

Grab your salted caramel iced mocha—we’re about to turn you into the churn hero your SaaS company didn’t know it needed.

Let’s rewind to 2020. Our monthly SaaS churn rate hit a painful 6.22%—over double our internal benchmark. Not great, especially when you’re aiming for product-led growth, where delivering consistent user value is the name of the game.

Instead of reacting randomly, we zoomed out and looked at churn through a PDLC lens. That meant treating churn not just as a support or success issue, but as a product problem. We pulled together product managers, data analysts, and customer success leads, embedding churn analysis and feedback loops directly into our development cycles.

The result? We dropped churn to 4.26%.

But then—cue dramatic music—COVID-19 hit. Our roadmap shifted, user behavior changed, and despite our progress, SaaS churn crept back up to 6.12% by June 30, 2021. Our north star was still 3%, and we knew we couldn’t chase that number with surface-level fixes.

So we doubled down. We aligned every stage of the PDLC—discovery, prioritization, shipping, and feedback—with one mission: reducing churn sustainably.

We’ll walk you through exactly how we did it, what worked (and what didn’t), and how you can integrate churn-reducing strategies right into your PDLC to build a stickier, healthier SaaS product.

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How To Maximize Efficiency With Azure DevOps Workflows

As a product manager, I’ve firsthand witnessed the transformative impact of Azure DevOps in driving product development and project success. My role often revolves around optimizing processes, fostering team & customer collaboration, and pushing for efficiency, all while keeping up with the brisk pace of software development.

Azure DevOps has been instrumental in managing projects effectively and elevating our team’s performance.

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Customer Feedback Guide: Top Collection & Growth Strategies

There are two reactions to receiving customer feedback: “yippie!” or “ouch…” And while we can’t guarantee you 100% positive feedback, we do have some proven strategies and tactics to help you join that 84% of digital companies that prioritized working on customer experience and recorded an increase in revenue.

So how do you get customer feedback and accelerate growth? There are a lot of details, so let’s give you a quick outline so you can navigate as you please.

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What is Customer Effort Score (CES)? How to Use It & 12 Questions

Customers don’t just want great products—they want effortless experiences.

💡 Imagine visiting a website where navigation is a nightmare. Or a checkout process that feels like a marathon. Frustrating, right?

The truth is, reducing effort matters more than delighting customers. Research shows that companies that make interactions quick and hassle-free drive more loyalty than those focused only on improving the overall experience.

This is where Customer Effort Score (CES) surveys become essential. By measuring friction points at every stage of the Product Development Lifecycle (PDLC), businesses can eliminate roadblocks before they impact retention and conversion rates.

🚀 Usersnap’s CES survey templates help you collect real-time feedback and ensure every interaction is as smooth as possible. If you’d like to see an example of a ready-made CES survey, come and use our CES survey template right away.

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How Using ChatGPT for Product Management is a Valuable Time-Saver

Product managers have a lot of ground to cover. From staying on top of market trends, user needs, customer feedback, and industry insights to managing their resources, and planning what’s ahead for their product. It’d be nice if there were a helping hand sometimes that could take over the more tedious and repetitive tasks. What if we could harness the power of AI, or ChatGPT for product management?

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6 Ways to Collect Product Feedback from Web Customers

You’ve just launched your new product or you just finished building a new website, and now you wonder what your customers think about those changes. You need product feedback, but can’t get it yet. We know the struggle.

Also, can customer feedback really provide insights to help your company propel itself into product-led growth?

Let’s see 6 ways you can approach this challenge.

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