Category: Product Management

All things product management. Usersnap is a customer feedback tool meant for product managers to collect customer feedback, and use those insights to make better and more confident product decisions.

What is Customer Effort Score (CES)? How to Use It & 12 Questions

Customers don’t just want great products—they want effortless experiences.

💡 Imagine visiting a website where navigation is a nightmare. Or a checkout process that feels like a marathon. Frustrating, right?

The truth is, reducing effort matters more than delighting customers. Research shows that companies that make interactions quick and hassle-free drive more loyalty than those focused only on improving the overall experience.

This is where Customer Effort Score (CES) surveys become essential. By measuring friction points at every stage of the Product Development Lifecycle (PDLC), businesses can eliminate roadblocks before they impact retention and conversion rates.

🚀 Usersnap’s CES survey templates help you collect real-time feedback and ensure every interaction is as smooth as possible. If you’d like to see an example of a ready-made CES survey, come and use our CES survey template right away.

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How Using ChatGPT for Product Management is a Valuable Time-Saver

Product managers have a lot of ground to cover. From staying on top of market trends, user needs, customer feedback, and industry insights to managing their resources, and planning what’s ahead for their product. It’d be nice if there were a helping hand sometimes that could take over the more tedious and repetitive tasks. What if we could harness the power of AI, or ChatGPT for product management?

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Qualitative Feedback: What is, How to Collect & Analyze It?

Qualitative feedback is essential when you’re building and maintaining an app that 1000s of users rely on. It’s the difference between having a functional & useful page, vs. buttons & features that are not working. No matter what you’re working on, or which industry you’re in, it’s important to understand the needs of your users, teams, and colleagues.

Not only does this make your life easier, but it’s also an indispensable way to increase efficiency, improve user satisfaction, and prioritize your goals.

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6 Ways to Collect Product Feedback from Web Customers

You’ve just launched your new product or you just finished building a new website, and now you wonder what your customers think about those changes. You need product feedback, but can’t get it yet. We know the struggle.

Also, can customer feedback really provide insights to help your company propel itself into product-led growth?

Let’s see 6 ways you can approach this challenge.

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The Most Hands-on Guide for SaaS Go-to-Market Strategy and Product Launch Plans

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Here’s the rub; no two companies are the exact same, so you can’t copy and paste a GMT strategy into your business and expect the same results. Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. 

In this article, we’ll share tips and advice all about SaaS go-to-market strategies, with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing. Let’s dive in! 

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SaaS growth in 2025: Why tracking competitive advantage will NOT yield marketing leadership

Competitive analysis of current market offerings absolutely helps your SaaS company. However it isn’t the only thing, and perhaps a quite overrated approach to achieving SaaS growth. Not only is tracking the competition daunting, it doesn’t ensure the product chiseled and shaped will be used by YOUR user base. 

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Product Led Growth: A Definition and Why It’s Taking Off in 2025 🚀

If you feel you have been missing the mark with your customers lately, you might need a switch-up in your business model.

But how do you choose between all of the business strategies out there? What is the best tactic to use in today’s fast-paced market?

Product-led growth (PLG) is a model that is user-centric and user-focused. Customer acquisition, expansion, conversion, and retention are product-driven instead of sales-driven. This method is quickly becoming one of the most popular business models for many companies. 

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How to use a Product-Market Fit template to know how much customers need you!

Think of product-market fit (PMF) as sailing: the product is the sail and demand is the wind. For the boat to work or to make your dreams come true, you need to build a sail (product) and find the wind to power it (or satisfy the needs of the market, and its potential customers). If you are a good sailor, you can always feel when the product-market fit is or isn’t happening. The best way to sail the SaaSy seas is to have a product-market fit template on your side.

Imagine the following scenario:

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