2424-05-10

Best 21 UX Research Tools in 2024

ux research tools

Selecting the right UX research tools transforms how product managers, CPOs, and product designers tackle the complex field of user experience (UX) design.

These tools streamline the path through team collaboration, deep user understanding, precise feedback collection, and the crucial task of feature prioritization. Navigating this process effectively means distinguishing between a product that meets the mark and surpasses expectations.

Solution: Remote user research or remote usability testing

Enter the era of all-in-one feedback tools crafted with UX research in mind. These platforms offer a unified solution, making them indispensable for anyone looking to enhance the user experience without the hassle of juggling multiple tools. 

An all-in-one user research tool that simplifies every phase of UX research, from initial data gathering to the final stages of analysis and insight generation, ensuring that every product decision is informed and impactful.

Best 21 UX Research Tools in 2024

1. Usersnap

Usersnap stands out as a top-tier, all-in-one feedback and UX research tool designed to cater to the dynamic needs of product managers, CPOs, and CTOs. This platform revolutionizes how teams capture feedback, understand user needs, and prioritize features through a seamless, integrated approach.

Best Features:

  • Comprehensive Feedback Collection:
    • UX Rating Micro Surveys: Quickly gauge user satisfaction levels to identify poor experiences for improvements.
    • Polls for New Features: Engage specific user groups to gather insights and research ideas for new features.
  • Visual Feedback Capture and Screen Recordings:
    • Capture and annotate screenshots to pinpoint issues and optimize user experience.
    • Record user interactions for specific user groups to gain deeper insights into their needs and behaviors.
  • Project/Product Management Integrations:
    • Seamlessly connect with popular project/product management tools (Jira, Azure DevOps etc.) to ensure feedback and tasks flow smoothly into existing workflows for further action.
  • Customizable Feedback Widgets and Surveys:
    • Create tailored feedback forms and surveys to address specific research goals and gather high-quality insights.
    • Utilize templates for efficient feedback collection and analysis.
  • Insights and Tracking:
    • Gain insights about new features to inform product development decisions.
    • Track survey response rates and user engagement metrics to gain UX insights faster and make data-driven decisions.

Pricing:

Usersnap offers several pricing plans tailored to meet the needs of different organizations:

  • Startup Plan: $69/month annually or $79 monthly. 
  • Company Plan: $129/month annually. 
  • Premium Plan: $249/month annually.

2. UserTesting

UserTesting empowers teams with real-time feedback from actual users, making it an indispensable tool for UX research that demands depth and authenticity. Its platform facilitates the gathering of rich, qualitative insights, enabling product managers and UX researchers to make informed decisions confidently.

Best Features:

  • Live Video Feedback: Access to live sessions where users interact with your product, offering unfiltered reactions and valuable insights.
  • Audience Targeting: Ability to target feedback from specific user demographics, ensuring relevance and precision in the research process.
  • Rapid Results: Offers quick turnaround times for feedback, enabling agile response to user needs and market demands.
  • Additionally, UserTesting excels in facilitating qualitative research by capturing deep user insights, which is crucial for understanding user behavior and feelings in UX design and user experience.

Pricing:

  • Validation: $199 per month to validate products with micro surveys
  • Essentials: $799 per month to log feedback on behalf of customers

Pro: $999 per month to collect ideas through an in-app widget and web portal

3. Optimal Workshop

Optimal Workshop offers tools that empower UX researchers and designers to make informed, data-driven decisions. It simplifies user research through a comprehensive set of tools designed for testing and improving website usability.

Best Features:

Variety of Testing Tools: From card sorting to tree testing, Optimal Workshop provides multiple methods to uncover user insights and improve information architecture.

  • Real-Time Analytics: Instantly access data and insights from your research, allowing for agile adjustments to your UX strategies.
  • Participant Recruitment: This company offers an integrated participant recruitment service, making connecting with target users for research studies easier.

Pricing: 

  • Team Plan: This plan starts at $191 per month per user and provides features suitable for teams to collaborate and conduct UX research​​.
  • Individual Plan: This plan, priced at $208 per month per user, is tailored for professionals who need access to advanced UX research tools​​.

4. Lookback

Lookback provides a powerful platform for UX researchers aiming to capture and analyze user interactions in real time. This tool is specially designed for teams that prioritize direct observation of user behaviors and feedback, facilitating remote user testing sessions with ease.

Best Features:

  • Live Remote Testing: Conduct live interviews and usability tests, allowing teams to observe user reactions and behaviors as they happen.
  • User Session Recording: Automatically records all user sessions, providing invaluable insights into user experience and identifying potential usability issues.
  • Interactive Prototypes: Supports testing of interactive prototypes, making it ideal for validating design concepts with real users before full-scale development. Lookback excels in facilitating remote user research, offering features like live remote testing and session recording to support moderated or unmoderated interviews and usability testing conducted remotely.

Pricing:

  • Freelance: $25 per month, 10 sessions per year, with a 24/7 help center and free 60-day trial
  • Team: $149 per month, 100 sessions per year, and includes core features.

5. Hotjar

Hotjar is an intuitive tool for understanding user behavior on websites and apps. Blending analytics with feedback tools offers a clear window into how users interact with digital products, making it indispensable for UX researchers focused on optimizing user experience.

Best Features:

  • Heatmaps: Visualize user clicks, taps, and scrolling behavior, uncovering how users navigate and interact with your site.
  • Session Recordings: Capture real user journeys through your website or app, identifying usability issues and opportunities for improvement.
  • Feedback Polls and Surveys: Directly engage with users to collect qualitative data, providing deeper insights into user satisfaction and areas for enhancement.

Pricing:

  • Basic: Free, includes essentials like unlimited heatmaps and 5k monthly sessions.
  • Plus: Aimed at small teams for $32/month, offering 7k sessions and more insights.
  • Business: Best for growing companies at $56/month, with 10k sessions and advanced features, including funnels and all integrations.

6. UsabilityHub

UsabilityHub, now known as Lyssna, emerges as a vital tool for UX researchers focused on making informed design decisions. This platform enables quick and practical testing of design concepts, ensuring that products are user-friendly and aligned with audience needs from the outset.

Best Features:

  • Five-Second Tests: Measure first impressions of your designs to gauge what users remember and see in just five seconds.
  • Preference Tests: Help determine which design variations resonate most with your audience, guiding your design choices.
  • Task Analysis: Pinpoint how users navigate your designs and where they encounter issues, enabling targeted improvements.

Pricing: 

  • Free Plan: Ideal for getting started with user research. It lets you run basic tests, surveys, and interviews with limitations on length, collaborators, and responses.
  • Basic Plan: It starts at $75/month (billed annually) and is suitable for small extents. It extends limits on test duration, collaborators, and storage, and it also allows it. 
  • Pro Plan: Starts at $175/month (billed annually). Ideal for scaling research. Includes everything in the Basic plan, with increased limits,  custom branding, and more management features.
  • Enterprise Plan: Requires contacting Lyssna for a custom quote. Geared towards large organizations with specific needs.

7. Crazy Egg

Crazy Egg is a powerful tool for UX researchers and website owners who want to understand and enhance user engagement. With its suite of visual tools, Crazy Egg demystifies user behavior, making it more straightforward to optimize websites for better performance and user satisfaction.

Best Features:

  • Heatmaps: Offer a color-coded representation of how users interact with your site, highlighting high and low engagement areas.
  • Scroll Maps: Show how far down users scroll, helping identify where you’re losing their attention.
  • A/B Testing: Allows testing different page versions to see which performs better, ensuring data-driven design decisions.

Pricing:

  • Basic: $24/month 
  • Standard: $49/month 
  • Plus: $99/month 
  • Pro: $249/month
  • Enterprise: Custom pricing for large organizations

8. Maze

Maze empowers UX researchers and designers with rapid testing and actionable research insights, bridging the gap between ideation and validation. This platform stands out for its agility in facilitating user testing, ensuring products meet and exceed user expectations.

Best Features:

  • Unmoderated User Testing: Conduct tests without real-time supervision, allowing participants to complete tasks conveniently.
  • Prototype Testing: Seamlessly integrates with design tools like Sketch and InVision, making it easy to test designs at any stage of development.
  • Insightful Reporting: Generates clear, actionable reports highlighting user behavior patterns, preferences, and obstacles, guiding informed design decisions.

Pricing:

  • Free Plan: Suitable for individuals and teams starting with light research.
  • Professional Plan: Priced at $99 or $75 per month when billed annually.
  • Organization Plan: Custom pricing is available for enterprise-level teams.

9. Qualtrics

Qualtrics manages experience management, offering UX researchers unparalleled insights into customer, product, brand, and employee experiences. Its comprehensive suite, powered by sophisticated analytics and predictive intelligence, enables organizations to drive improvements across all touchpoints.

Best Features:

  • Advanced Survey Capabilities: Tailor surveys with complex logic to gather deep insights, ensuring high response rates and actionable feedback.
  • Experience Management (XM) Platform: Leverages AI and predictive analytics to measure and optimize experiences across interactions.
  • Integration Ecosystem: Easily integrates with existing business systems, allowing for streamlined data flow and insights application across platforms.

Pricing:

Qualtrics is a subscription-based service that requires annual renewal. Plans start at $1,500 yearly and go up to $5,000 yearly.

10. Dovetail

Dovetail emerges as a beacon for UX researchers seeking to dive deep into user insights and drive impactful product decisions. With its robust qualitative data analysis capabilities and survey tools, this platform enhances the understanding of user needs, behaviors, and experiences, fostering a user-centered design approach.

  • Best Features:
  • Rich Text Analysis: Offers powerful tools for analyzing user interviews, survey responses, and feedback, turning qualitative data into actionable insights.
  • Collaborative Workspace: This enables teams to collaborate seamlessly, sharing insights, tagging themes, and building a cohesive understanding of user data.
  • Intuitive Design Repository: Stores all research data in one place, making it easy to access, search, and leverage insights across projects.
  • Dovetail’s compatibility with various UX research methods, including wikis, centralizes research, documents learnings, and edits data from user interviews, enhancing the analysis of qualitative data.

Pricing:

Dovetail offers a single pricing plan at $99.00 per month.

11. UserZoom

UserZoom offers a comprehensive solution for UX researchers looking to streamline their processes from start to finish. Known for its versatility, this tool facilitates a wide range of user research tools and methods, from usability testing to surveys and card sorting, ensuring that every aspect of user experience is thoroughly examined and optimized.

Best Features:

  • Versatile Research Methods: Supports various UX research techniques, allowing teams to adapt their approach based on project needs.
  • Integrated Analytics: Delivers deep insights with advanced analytics tools, enabling researchers to measure and track user behavior and satisfaction quickly.
  • Scalable Participant Recruitment: This service offers access to a global panel of participants, simplifying gathering diverse and relevant user feedback.

Pricing:

  • UserZoom GO: The basic plan starts at $250 per month and includes a free trial
  • Custom Plans: These cater to enterprises with more features and functionalities. Pricing likely varies depending on chosen features and functionalities.

12. Validately

Validately stands as a key player for UX researchers aiming to simplify the collection and analysis of user feedback. Specializing in usability testing online surveys and user interviews, this tool makes connecting with users easier and gathering meaningful insights that drive product improvement and innovation.

Best Features:

  • Easy Usability Testing: Facilitates moderated and unmoderated usability tests, enabling researchers to capture authentic user interactions with prototypes or live sites.
  • Efficient User Recruitment: A built-in user recruitment feature reduces the time and effort needed to find and schedule participants for research studies.
  • Insightful Analysis Tools: Offers robust tools for analyzing test results, helping to quickly identify trends, pain points, and opportunities for enhancement.

Pricing: 

The starting price is $250 per month for one researcher or $3,000 per year. It does not offer a free plan, but it does have a free trial. 

13. Indigo.Design

Indigo.Design provides a unique solution that bridges the gap between design and development. Integrating UX research tools with a powerful design-to-code platform enables teams to create, test, and iterate on designs before seamlessly translating them into production-ready code.

Best Features:

  • Usability Testing on Real Designs: This method allows for testing interactive prototypes with real users and collecting feedback directly on the design.
  • Design to Code Conversion: Innovatively converts design elements into usable code, significantly speeding up development.
  • Collaborative Workspace: This workspace facilitates collaboration, enabling designers, developers, and researchers to work efficiently on projects.

Pricing: 

  • Design Essentials: This plan starts at $39 per month.
  • Indigo Studio: This plan costs $99 per month.

14. FullStory

FullStory stands at the forefront of digital experience insights, offering UX researchers a comprehensive toolkit to understand and optimize user interactions. Its platform goes beyond traditional analytics, providing a deep dive into user behavior, frustrations, and successes across websites and apps.

Best Features:

  • Session Replay: Captures every click, scroll, and interaction, allowing teams to replay user sessions and understand the nuances of user behavior.
  • Digital Experience Intelligence: Leverages machine learning to identify trends, anomalies, and areas of friction, guiding targeted improvements.
  • Conversion Analysis: Tracks user paths to uncover what drives conversions and where potential users drop off, informing strategic design and development decisions.

Pricing:

  • Tiered Pricing: FullStory uses a tiered system based on the number of recorded user sessions per month.
  • Estimated Costs: Full-featured plans start around $2,000 annually. Enterprise plans with advanced features and support can range from $10,000 to over $50,000 annually.
  • Additional Factors: Pricing is also influenced by the number of users (seats) and how long you want to retain data (data retention period).

15. Usabilla

Usabilla empowers UX researchers and marketers with real-time feedback capabilities to enhance digital experiences across web, mobile, and email channels. This platform excels in gathering actionable insights directly from users, facilitating swift optimizations to improve overall satisfaction and performance.

Best Features:

  • Voice of Customer Insights: This service collects user feedback through targeted surveys and feedback buttons, enabling a deep understanding of user needs and preferences.
  • Visual Feedback Tools: Allows users to highlight specific elements on a webpage or app, providing clear, context-rich feedback that teams can act on immediately.
  • Integration Ease: Seamlessly integrates with various analytics and marketing tools, ensuring feedback data enriches broader business insights and strategies.

Pricing:

Usabilla offers a freemium model that includes basic features with limited functionality. Paid plans start at around $49 monthly, while enterprise plans are custom-priced.

16. Morae

Morae sets the benchmark for usability testing, offering a comprehensive suite of tools designed for UX researchers focused on in-depth analysis and improvement of user interactions. It’s the go-to solution best user research tools for those who require robust, detailed insights into user behavior, preferences, and pain points.

Best Features:

  • Rich Recording Capabilities: This feature captures detailed user interactions, including clicks, keystrokes, and spoken comments, providing a complete picture of the user experience.
  • Powerful Analysis Tools: Features advanced tools for analyzing usability tests, including automated graphs, charts, and video highlights that pinpoint critical moments in the user journey.
  • Real-Time Remote Observation: Enables stakeholders and team members to observe usability tests in real time from anywhere, facilitating immediate feedback and collaborative analysis.
  • Additionally, Morae is perfectly suited for conducting focus groups, thanks to its rich recording capabilities and real-time observation features, making it an essential tool for both remote and in-person research settings.

Pricing:

Morae offers tailored pricing based on your project’s specific needs and scope.

17. Userlytics

Userlytics emerges as a pivotal tool in UX research, offering an intuitive usability and user experience testing platform. It enables brands to connect with their target audience, gathering valuable insights through interactive testing sessions that cover websites, apps, prototypes, and more.

Best Features:

  • Flexible Testing Framework: This framework supports various tests, including usability, prototype, and app testing, ensuring comprehensive insights across all user touchpoints.
  • Global Participant Pool: Access a diverse global audience for testing, ensuring feedback comes from a representative sample of your user base.
  • Intuitive Analytics Dashboard: This dashboard delivers detailed analytics and video feedback from tests, making it easy to uncover user pain points, preferences, and behaviors.

Pricing:

  • Pay As You Go: They have two options here:
  • Quick & Easy: This plan starts at $49 per user.
  • Enterprise: This plan offers more features and costs $69 per user.
  • Subscription Plans: These offer a set monthly price with a certain number of users included.
  • Starter: This plan starts at $399 per month.
  • Premium: This plan starts at $499 per month.
  • Advanced: This plan starts at $999 per month.

18. Ethnio

Ethnio emerges as a groundbreaking tool for UX researchers seeking to engage directly with participants in real time. Specializing in intercepts, recruitment, and scheduling remote user interviews, it streamlines connecting with users for various research activities, from interviews to usability tests and surveys.

Best Features:

  • Screening and Recruitment: Filters potential research participants in real-time, directly from your product or any website, ensuring you connect with the most relevant users.
  • Automated Scheduling: Simplifies the logistics of setting up research sessions with a computerized scheduling system, reducing the administrative burden on teams.
  • Versatile Research Support: Facilitates a broad range of research methods, enabling teams to conduct everything from remote usability testing to in-person interviews and everything in between.

Pricing:

  • Little: This plan costs $79 or $66 monthly if billed annually.
  • Big: This plan is priced at $179 or $149 monthly with annual billing.
  • Pro: The Pro plan costs $349 or $289 monthly if billed annually.

19. SessionCam

SessionCam offers advanced session replay and website optimization tools, allowing businesses to gain deep insights into user behavior. This platform is ideal for UX researchers seeking to understand user interactions at a granular level, enabling them to identify pain points and optimize the user experience effectively.

Best Features:

  • Session Replay: Provides detailed replays of user sessions, allowing researchers to see exactly how users navigate through their website or application.
  • Heatmaps: Offers heatmaps that visualize user interactions, helping identify areas of interest, engagement, and friction. 
  • Conversion Funnels: Tracks user journeys through conversion funnels, enabling researchers to pinpoint drop-off points and optimize conversion rates.


Pricing

  • Glassbox Basic: Up to 50,000 monthly sessions, 10 user seats (web or mobile) – priced at $50,000 annually.
  • Glassbox Standard: Up to 100,000 monthly sessions, 15 user seats (web or mobile) – priced at $75,000 annually.
  • Glassbox Enterprise: Starts from 100,000 sessions (web and mobile), with a custom quote provided upon contacting them.

20. Pendo

Pendo stands out in the UX research tool landscape by offering a comprehensive research platform that gathers user feedback and provides in-depth analytics, in-app guidance, and road mapping capabilities. It’s tailored for product teams eager to understand and improve the user journey within digital products.

Best Features:

  • In-Depth User Analytics: Delivers granular insights into how users interact with your product, identifying trends, drop-off points, and opportunities for engagement.
  • Guided Tours: Enables the creation of in-app messages and walkthroughs to help users navigate and adopt new features more effectively.
  • Feedback Collection and Prioritization: This process integrates user feedback directly into the product development process, facilitating prioritization based on user needs and behaviors.

Pricing:

Pendo offers a freemium pricing model with three paid tiers. 

21. User Interviews

User Interviews specializes in streamlining the process of finding and managing participants for UX and research projects. This platform matches researchers with the ideal participants, ensuring that every study yields meaningful, actionable insights. It’s designed for UX professionals who value depth and quality in the feedback they collect.

Best Features:

  • Robust Participant Recruitment: Offers access to a vast pool of participants, allowing for precise targeting based on demographics, behaviors, and more.
  • Efficient Project Management: Facilitates the entire research process, from participant recruitment to scheduling and compensation, all within one intuitive platform.
  • Insightful Participant Profiles: Provides detailed participant profiles, ensuring researchers can select individuals who best match their study criteria.

Pricing:

  • Free Plan: They have a free plan that allows you to Screen and recruit a limited number of participants and Conduct basic interviews with limited features.
  • Pay As You Go (Recruit): This plan costs $40 per interview session and is suitable for occasional research needs.
  • Subscription Plans (Recruit & Hub): These plans offer several monthly interview sessions and additional features. There are 60 sessions per year, which cost $125/month (Recruit) and $175/month (Recruit & Hub).

4 Steps for an Easy-to-Understand UX Research Process

Undertaking a UX research journey provides teams with the necessary insights to create user-centered products. This process is crucial for comprehending the essence of user experience and comprises four fundamental steps. 

Step 1. Understanding Users: User Research

User research lays the foundation for a solid UX strategy. Engage in diverse user research methods and techniques to grasp the full spectrum of user needs and behaviors. 

Focus on both qualitative and quantitative data to obtain a well-rounded understanding of your users. This approach illuminates user preferences, pain points, and the overall user journey, guiding the subsequent phases of product development.

Step 2. Connecting with Users: User Interviews

Conduct user interviews to investigate the insights gathered during the research phase. Compelling interviews reveal the why behind user actions and decisions. 

Approach these conversations with open-ended questions and a keen ear for detail to extract valuable insights that quantitative data alone cannot provide. This connection with users uncovers underlying motivations and unmet needs, enriching the design process with nuanced user perspectives.

Step 3. Remote UX Research: Bridging the Gap

In today’s digital-first world, remote UX research plays a pivotal role in understanding users across geographies. Utilize remote usability testing to evaluate how users interact with your product in their natural environment. 

Leverage tools designed for remote UX research to conduct studies efficiently, overcoming the constraints of distance and time zones. This flexibility ensures diverse user feedback, making your UX research more comprehensive and inclusive.

Step 4. Data Analysis and Actionable Insights

Data analysis translates raw data into actionable insights. Meticulously analyze qualitative and quantitative data to identify patterns, trends, and anomalies. 

This step demands a critical eye and a strategic mindset to distill vast data into coherent, actionable insights. Such insights inform design decisions, prioritize feature development, and guide iterative improvements, ensuring your product evolves in response to real user needs.

Try Usersnap for Streamlined Feedback Collection

Integrating Usersnap into your toolkit revolutionizes how you collect and manage user feedback. This all-in-one platform enables seamless feedback collection through diverse features, catering to research needs and user scenarios. 

Centralize feedback for effortless management, making tracking, analyzing, and acting on user insights easier. Analyze feedback with powerful tools, drawing actionable insights that drive UX enhancements. 

By harnessing Usersnap, you enhance the user experience through iterative improvements, ensuring your product meets and exceeds user expectations. Embrace Usersnap to streamline your customer feedback and collection process, elevating your product’s user experience.

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