Top 15 Product Survey Questions to Ask with Examples

If you think you have a really great product, the success metrics shouldn’t lie: product usage up, churn down, more happy customers, increased MRR. Sounds easy on paper (or desktop), right?

If you struggle knowing how great your product is, maybe product survey questions (and this article) can help.

Continue Reading “Top 15 Product Survey Questions to Ask with Examples”

The Best 7 Typeform Alternatives for SaaS Companies Today

You know you need insights from users of your product, but aren’t quite sure how to do it. Does that sound like a familiar challenge? Luckily, you aren’t alone. Some folks resort to Typeform to help out in getting insights, which isn’t a bad choice at all. However, there are some Typeform alternatives to keep in mind. We know it is hard just collecting customer feedback, but then making decisions out of it becomes even tougher. Recently, we asked our own customers what their struggles were, and getting significantly more customer feedback was the 2nd biggest pain point that Usersnap helps them solve.

Continue Reading “The Best 7 Typeform Alternatives for SaaS Companies Today”

Your ultimate guide to customer feedback: the revenue driver for 84% of digital companies.

There are two reactions to receiving customer feedback: “yippie!” or “ouch…” And while we can’t guarantee you 100% positive feedback, we do have some proven strategies and tactics to help you join that 84% of digital companies that prioritized working on customer experience and recorded an increase in revenue.

So how do you get customer feedback and accelerate growth? There are a lot of details, so let’s give you a quick outline so you can navigate as you please.

Continue Reading “Your ultimate guide to customer feedback: the revenue driver for 84% of digital companies.”

The Top 9 Ways To Avoid Acquiescence Bias in Online Surveys

Are you a user researcher for a digital product? Do you sometimes lack the in-person connection while doing your research? Maybe you use online tools to collect data from people? Do you think survey bias ( or acquiescence bias) can distort the opinions, preferences, and responses those people give? 

If so, we have some advice for you.

Continue Reading “The Top 9 Ways To Avoid Acquiescence Bias in Online Surveys”

Product Led Growth: A Definition and Why It’s Taking Off in 2024 🚀

If you feel you have been missing the mark with your customers lately, you might need a switch-up in your business model.

But how do you choose between all of the business strategies out there? What is the best tactic to use in today’s fast-paced market?

Product-led growth (PLG) is a model that is user-centric and user-focused. Customer acquisition, expansion, conversion, and retention are product-driven instead of sales-driven. This method is quickly becoming one of the most popular business models for many companies. 

Continue Reading “Product Led Growth: A Definition and Why It’s Taking Off in 2024 🚀”

The floating action button: the best SaaS guide to date 🎉

Work smarter, not harder. Everyone has heard that saying at least once in their life. And that’s what the floating action button aim to do. Also known as feedback menus at Usersnap, floating action buttons make a website more user-friendly; many companies find them necessary when collecting customer feedback, and making product or website improvements.

Continue Reading “The floating action button: the best SaaS guide to date 🎉”

Churn In SaaS And The Best Way To Reduce It

This article will show you how to reduce your SaaS churn by following the proven strategy that we have already successfully implemented. So grab your salted caramel iced mocha, and let’s make you the churn hero of the company.

For us, it all started in 2020, when our monthly SaaS churn rate was 6.22%, more than double our target benchmark (high pressure, you bet). We wanted to become a product-led growth SaaS company, which means user value is consistent. We sat down with the team for preventing customer churn and were able to combine churn analytics with customer feedback to reduce it down to 4.26%. And when we thought we are on the path to success, the COVID-19 pandemic put a halt to our progress.

A few months later… June 30, 2021, our SaaS churn rate was back at 6.12%. The aimed benchmark was 3%. “Tension” is in the air.

Continue Reading “Churn In SaaS And The Best Way To Reduce It”

How to use a Product-Market Fit template to know how much customers need you!

Think of product-market fit (PMF) as sailing: the product is the sail and demand is the wind. For the boat to work or to make your dreams come true, you need to build a sail (product) and find the wind to power it (or satisfy the needs of the market, and its potential customers). If you are a good sailor, you can always feel when the product-market fit is or isn’t happening. The best way to sail the SaaSy seas is to have a product-market fit template on your side.

Imagine the following scenario:

Continue Reading “How to use a Product-Market Fit template to know how much customers need you!”

SaaS Product Management: The Central Nervous System to Digital Companies in 2024

Every SaaS company, whether B2B or not, looks to get more intimately connected with their customers’ needs and pains to grow. Which one wouldn’t? Some employ product-led growth In order to understand customer needs, get more customer feedback, and use it actionably. Without question, the rise and importance of SaaS product management within digital companies are “mooning” 🚀. What do I mean by this? 

SaaS product management is undoubtedly the engine that helps digital enterprises grow. According to one study, a great product manager can be responsible for up to a ~34% increase in profits. And in the age of Product-Led Growth (PLG), a term coined by now-pioneer Wes Bush, product management and customer-led product development are the lynchpin to SaaS business success.

Continue Reading “SaaS Product Management: The Central Nervous System to Digital Companies in 2024”