Your customers are your lifeline, you know that.

But how much do you take into consideration how they actually feel about your brand?

You might think all your customers are perfectly happy. After all, your business generates sales, right?

Turns out, without actually speaking to your customers, you can’t truly know how they feel about you, your products or your business.

And, when you’re armed with that knowledge? You can grow your business and earn loyal customers.

In this post, we’re going to cover:

  1. NPS: A closer look at one of the most effective metrics to track if you want to build advocates for your business
  2. Why you can’t only focus on NPS alone
  3. How your NPS ties into your overall customer experience

Let’s go.

Customer feedback is important. But customers have short attention spans.

So, how do you overcome this hurdle and get this extremely valuable customer feedback?

By creating an easy and seamless experience.

There are many options for you to choose in collecting customer feedback. The list below provides short yet comprehensive descriptions for each one.

Teaming up with customers to accelerate R&D has become a common practice in many industries. An additional effect is that by consulting consumers in the product development phase, companies are able to meet their expectations. By doing so, companies save the time and resources that would otherwise be spent on developing rarely or never used features.

Such mutually beneficial partnerships can help companies stay competitive in a global market that’s more challenging with each passing day.

Working on new design drafts and website prototypes take a lot of patience and knowledge. When you consider the feedback part of the process it takes even longer.

Email threads, Slack chats, phone calls and meetings – that’s how the feedback is collected and managed. Well, managed? I guess managing feedback through all these channels is barely possible. But here’s the good news.

We are going to show you how to set up your design- & feedback workflow for making feedback from colleagues and customers actionable and manageable again.

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