How Google Conducts User Research for Customer Loyalty

Google’s tech alone didn’t build them into a top company. The fact is that user research matters too!

Creatively exploring market preferences is critical for success. Google first gained an initial foothold and held onto it through such evaluations. Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result.

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Save 35% Communication Time on Client Approval with Usersnap Board

Your clients look to you and your agency for functional, appealing websites. As the creative pro committed to customer satisfaction, you and your company must balance that goal while maintaining an efficient communication flow that allows you and your team to do your best work.

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Product Validation: Make Sure You Do These 4 Things Before You Build A Product

The success of a new product depends on many factors.

Is there a market for the product? Is the product solving a major issue? And is your product being accepted by users and customers? In this article, we want to shed some light on the topic of product validation and answer the question: What can you do before you start developing a new product?
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7 Different Types of Software Testing

Most developers have no clue about how testing is actually done, and how valuable the understanding of software testing basics can be for developers who really want to excel in their careers.

I owe a large amount of the success I have had in my career as a software developer to my background in testing.

Why?

Because I learned it the hard way.

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Beta Testing vs. User Acceptance Testing: When to use which?

Beta testing and User acceptance testing (UAT) are two of the most common types of tests to validate your development before launching your SaaS product or website. 

“Do I need to perform both? What’s the difference?” you may ask. In this article, you’ll read about the different use cases of the two and get guidance on setting up these testing processes and their environments. 

Shall we?

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What to do if you only have $100 to spend on User Testing

User testing is a bit like sports.

Almost everyone agrees that it is essential, but only a few manage to do it regularly.

Quite often getting your product tested by real people is skipped because of budget constraints and exploding costs in development.

Furthermore, this misconception is fueled by usability professionals frequently charging up to $15,000 to run a simple usability study.

But user testing doesn’t necessarily have to break the bank. Here’s what you can do with a budget of only $100.

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Crowdtesting – What is it & All you need to know

You have developed your product sparked by brilliant ideas and are ready to go-live. But have you caught all the bugs in your application? The customer finding it could damage your reputation.

Negative online feedback is just a finger’s swipe away. We all know social media’s viral nature. It can easily make or break brands. It’s nice to have your customers testing the application. But, that’s not feasible, right?

Do we have any smart solutions available? Crowdtesting is the answer.

Successful brands globally are increasingly using Crowdtesting for flawless products. It is a cost-effective and real-world multi-platform testing approach. Let’s explore more.

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How to test your application with 5 users before you launch!

Building a successful digital product means developing products with your users and customers in mind.

89% of customers will switch to a competitor if they are not happy with your service or digital offering.

It’s as simple as that.

But the good news is: You only need to test your digital product with 5 users before you launch.

Only 5 user tests help you identify most major usability issues and, therefore, help you build better products.

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A Survival Guide to Test Driven Development and Unit Testing

I have a love/hate relationship with test driven development and unit testing.

I’ve been both an ardent supporter of these “best practices,” but I’ve also been more than skeptical of their use.

One of the big problems in software development is when developers—or sometimes managers—who mean well apply “best practices” simply because they are best practices and don’t understand their reason or actual use.

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